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( 3 May 2023 - 5 May 2023 )
Location: Italy , Rimini
Organizer: Cesena Fiera S.p.A.

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About the event

Covid-19 Update

Macfrut 2023 will take place as a live event between 03.05.2023 and 05.05.2023. The event will be hosted at the Rimini Fiera. During their participation, attendees will not have to present 3G entry documents due to the removal of the safety regulation throughout Italy in April 2022. Yet, participants should note that they will be advised to wear face masks and maintain a social distance of 1.5 metres. Due to Italy's instated travel restrictions, they will have to present 3G admittance documents upon arrival in the country.


Macfrut services the global fruit and vegetable sector as a platform for networking and displaying the latest in equipment and technologies. The international trade fair will feature 1000 exhibitors. Learn what the best practices in your sector are and showcase your best products and services to 38,000 vegetable professionals and counting. Now is the right time to get started on business travel arrangements and Travel 2 Fairs ltd assists you in making the best possible online hotel reservation for trade fairs no matter where in the world you are.

Gain an upper hand against your competitors and book hotels close to the Rimini Expo Centre – you reduce your time commuting and gain more opportunities to meet relevant contact outside the fair. Travel 2 Fairs ltd gets you there at the prices you want, turning your business trip into a truly affordable experience. Macfrut is for its impressive scope. Product groups represented include seeds, nurseries, production, commerce and distribution, manufacturing technologies, equipment, and technologies. Turn your product launch into an opportunity to expand your reach into new markets, and generate valuable sales leads.

Past Editions

2021 Edition

Macfrut 2021 signified a turning point for the trade sector. It was the first event to occur face-to-face after 18 months of virtual meetings. A total of 32,600 visitors and 800 exhibitors opted to attend in person, showing the sector's desire to once again partake in in-person interactions. The high level of participation, including the presence of 500 international buyers, exceeded the expectations of the organisers. Macflut 2021 took place between 7.09.2021 and 9.09.2021 at Rimini Fiera. The edition had stringent COVID-19 prevention measures in place. 

2022  Edition

Macflut 2022 continued the business networking and discussions initiated by Macflut 2021. The event took place as a live trade fair between 04.05.2022 and 06.05.2022. Due to the improving epidemiological situation in Italy, the venue removed measures such as the 3Ge entry policy. The event received 38,500 visitors.

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