ProSweets

COVID Update

Even with protective measures, Koelnmesse GmbH was forced to cancel ProSweets Cologne 2021 because of the risks of hosting a large trade show during the new wave of COVID-19 cases. That is why organisers have scrapped plans for 2021 and are moving directly to a 2022 hybrid edition to be held January 30^th – February 2^nd at Koelnmesse.

Live trade shows continue to be the best way to generate business and push the industry forward, but safety has to come first. The exhibition grounds will implement all coronavirus protective measures in place and professionals unable to travel can tune in digitally to enjoy the program. 

Calling Card 

ProSweets is one of the biggest annual exhibitions for the sweets and snacks industry in the world. The exhibition shares a stage with ISM in Cologne, Germany and programming runs for four days usually at the start of February. ProSweets is based in the modern Koelnmesse and presents both exhibitors and visitors the perfect conditions to do business and keep up with market trends. You come to launch products and boost sales numbers. ProSweets is often the first place where the best new product releases happen. Attendance means you’re well-informed about what competitors are doing. How important is ProSweets and should you book a stand? Yes. Eight of the ten top brands for sweets and snacks in the world attend on a regular basis. 

Business Potential  

Why do buyers attend ProSweets? Simple. They have access to every step of the production chain starting with raw materials, ingredients, finished products and then going through packaging materials and packaging machines, refrigeration and air-conditioning technology, food safety. You are in the perfect place to see the confectioner and snacks industries change year to year. Exhibitors will be happy to meet with visitors from all over the world including North America, Central and East Asia. The European markets are well represented as well. A stand at ProSweets Cologne is a smart investment, because you get to meet with decision makers on all levels. From management and R&D to food trade manufacturing and quality control, you network with the very best of the best.   

Did You Know?  

ProSweets Cologne engages with buyers and visitors through all the senses. You’ll find that every edition has its fair share of taste testing and special shows to highlight quality ingredients and new flavors. Experts and professionals also attend the exhibitions, because they’re able to learn about all the new advancements in the processing chain. Future Lab is one of the most popular areas of the exhibition hall. Buyers can make better purchases by signing up for guided tours. If you’re a newcomer on the scene, sign up your company and products at the Newcomer Area. It’s the best way to be in the spotlight and generate publicity. Production, processing and packaging are the main topics experts discuss at the popular Speakers Corner. 

Your Hotel Room in Cologne  

Travel 2 Fairs ltd delivers tailored accommodation for trade fairs that fits any budget. It’s easy to find hotels near ProSweets with access to public transportation, or even walking from Koelnmesse. Travel 2 Fairs ltd knows the best deals in Cologne at every price point, guaranteeing savings on hotel rates and commuting expenses. All you have to do is send us a list with specifications. It’s that effortless to book hotels close to Koelnmesse and we’re experienced servicing larger groups of over twenty people. Once done with your hotel reservation for ProSweets, turn your attention to the logistics. You can count on Travel 2 Fairs ltd for an airport transfer upon arrival as well as departure, and a rent-a-car.