ProWein 2026 will occur as a face-to-face exhibition between the 15th and 17th of March 2026, in Messe Düsseldorf.
Founded in 1994, ProWein is one of the wine and spirits industry's most pivotal trade exhibitions. This is due to the fair serving as the main stage for the latest trends and innovations. It is also the fundamental procurance platform for the industries in attendance. This includes the latest vintages and food pairings. ProWein is a yearly trade show and most often takes place in March. Its hosting location is Messe Düsseldorf. ProWein Düsseldorf receives a variety of professionals. These include hoteliers, event organisers and chefs. It also attracts the owners of restaurants and drinking establishments. Such establishments vary from bars and pubs to beer halls and gardens. Attending professionals likewise include sommeliers, bakers, food store managers, and event specialists. Specialists from the import/export industry additionally visit ProWein. ProWein Düsseldorf is a high-profile event that frequently receives over 68 000 attendees. For instance, one iteration featured 6 900 exhibiting firms and 61 500 visitants. 80% of the attending are executives. ProWein receives trade delegates from 142 countries, including Italy, the Republic of South Africa, the Federative Republic of Brazil, the United States, Australia, and Japan.
ProWein features a detailed support programme with leading sub-events such as the comprehensive exhibition. It often includes different product stages for specific wares, such as the Organic World, the Champagne Lounge, and the Packaging & Design area. Other showstoppers include the ProWein Forum, the Annual Press Conference of Comite Champagne and the ProWein Trend Hour. They also feature various sampling areas, such as the Mundus Vini Tasting Area. Participants should also look forward to the ProWein goes City and the Destination WSET Level 4 Diploma in Wines. The “Boost your career with WSET education,” and the Press Lunch are also must-attend showstoppers. This likewise applies to the “Consumer Trend Wine Brands: Analyses & News”, the #SunnyLunch by AD’OCC, the “same but different”, and the “COCKTAIL CLASSICS — UPSIDE DOWN”.
The leading exhibitors of the fair include:
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The attending industries include spirits and wine, beverages, importation & exportation, retail, wholesale, viticulture and HoReCa.
Procure suitable accommodation for ProWein before all the good deals are taken with Travel 2 Fairs Ltd. All that is necessary is to inform us about how many rooms you need, how much you wish to spend, and your desired location. Travel 2 Fairs Ltd handles the rest. Secure accommodations next to Messe Dusseldorf and obtain invaluable access to public transportation. We can inform you of the top-quality paths to the venue. Besides affordable accommodation for exhibitions, we also provide transport services. One way to travel to your hotel is to have a rent-a-car wait for you at the airport. Another is to schedule an airport transfer in both directions.
Event information may need to be updated because of the coronavirus pandemic. More information is available from the organiser.
ProWein 2019 marked the 25th anniversary of the trade fair. It received over 60 000 visitors from the retail, catering, and hospitality industries. The fair’s edition included two specialised presentation zones. One displayed the wares of 100 craft alcoholic drink providers whilst the second showcased organic wines.
ProWein 2022 commemorated the triumphant resumption of the trade fair after a hiatus enforced by Covid-19. The edition took place as a live event amidst the absence of coronavirus safety measures at Messe Düsseldorf. The venue did not feature such precautions due to Germany lifting its national pandemic limitations in April 2022. The event received more than 38 000 visitants from 145 countries. It also featured 5 700 exhibitor firms from 62 nations.
ProWein 2023 continued the productive trend initiated by the 2022 restart iteration. It occurred between the 19th and 21st of March 2023 and received 49 000 visitants from 141 nations. This signified a 28% increase in the attendance rate compared to the 2022 rendition. Additionally, the event featured around 6 000 exhibiting firms from more than 60 countries. 86% of the group travelled from abroad.
ProWein 2024 occurred as a live trade exposition between the 10th and 12th of March 2024. It featured more than 5 300 exhibiting firms from around 70 nations and approximately 47 000 visitants from 135 countries. The iteration represented the 30th anniversary of the event.
Salon ProWein 2025 occurred as a live trade expo between the 16th and 18th of March 2025. It featured the wares of around 4 200 exhibiting firms from 65 nations (including approximately 500 spirits industrial exhibitants from 53 countries). They were overviewed by more than 42 000 visitants from 128 sovereign states. Around 40% of the lead purchasers were from Germany and 60% of the visitors were high value investors.
6900+
exhibitors
64
exhibiting countries
61,500+
trade visitors
80%
of all ProWein visitors - decision makers
142
represented countries
Good morning,
Thank you very much for your services. We were very satisfied with the hotel.
The only problem was the lack of parking - we had to use offsite car parks. We need to take this into account in our future arrangements.
Pozdrawiam / Best regards
Anuga 2023
This was a very nice hotel and would consider staying again in the future. The hotel staff was friendly and helpful and the rooms were adequate and clean. The hotel is located near the subway station as well as the larger metro station at the Duomo. It was easy to get to the station and get around the city when necessary.
Hello Simon,
Thank you for calling, and thank you for sharing your contact!
We are satisfied with the hotel, clean rooms, friendly staff and good breakfast. Not far from the exhibition area, and a quiet place. Everything was handled smooth, good service.
Best regards,
Ann-Sofie Lundberg
Hello,
Everything was OK with the hotel.
Tx
Mvh/ Best regards
Seafood Expo Global - 2024
Dear Megan,
It's nice to hear from you. The stay was fine and all the coworkers enjoyed the Hotels (both the terrasses and Olympia)
Have a nice day,
Marta Iannuzzi
Boat Shows Coordinator
It was great to get the help from Travel to Fairs helping me to find a suitable hotel for a group of 5-6 people attending Ambiente 2024. We were late in arranging how many would go and always adding more people but Jack Turner and his colleagues solved all our needs fast and with a remarkable patience. I recommend Travel to fairs to everyone travelling for work.
Good day.
I´m fine. I hope you too.
Thank you for asking. This is the second time my colleagues stayed at this hotel because of its proximity to the fairgrounds and comfortable facilities.
We knew it thanks to Megan and already accommodated in 2022 during the same fair.
Compared to the previous time I was informed by colleagues that the treatment was not that good.
On the other hand, the treatment with Megan Moore has always been very correct and efficient. I hope to contact her for other alternatives next time.
Light + Building – 2024
Hello Ben,
Everything went well at the B&B Hotel Hannover-City during EMO Hannover 2023.
EMO Hannover 2023
Hi Michelle
Thanks for the follow up on our ProWein 24 trip.
The Mercure served its purpose for us as we were only there a couple of nights - and didn't really spend too much time at the hotel.
We understood hotel was a bit further out (and this was reflected in the pricing) - only slight negative was length of time it took for a taxi to arrive. Would have hoped hotel had a contract with taxi firm to ensure guests don't have too long to wait once ordered. We learned from our initial mistake and ensured we had pre-ordered a taxi for return to airport.
Positives:
Helpful staff
Great humour from barman!
Clean, basic rooms
Negatives:
No safe in room
No iron in room
Length of time for taxis to arrive
Overall, Michelle made the booking process very simple and was a great help with my questions and area information - thank you!
Should we require accommodation for events going forward we'll be in touch.
Thanks
Lisa
ProWein 2024
Great Service!! Thank you very much!!
Hello Michelle,
I want to thank you for the great service you offered me. It was a pleasure to work with you.
I wish you happy holidays and a new year surrounded by lovely people!!
Greetings,
Dina
Nick Lloyd is very helpful, and friendly. He replies to questions quickly and informatively. We did not end up booking anything due to other reasons, but I would recommend Nick Lloyd to anyone wanting to book accommodation for conferences.
