Anuga

About the event

Initial plans to host Anuga 2021 in person are going through with ample coronavirus protective measures in place. The official dates are October 9^th – October 13^th at the Koelnmesse in Cologne, Germany. The exhibition grounds will feature social distancing and the latest and best in sanitation.

Koelnmesse GmbH is a firm believer that COVID-19 can’t stop live events for very long and it’s important to restart the food and beverage industry. To that end, Anuga will now be a fully hybrid event. Those unable to attend in person can tune in the brand new Anuga @home platform to get the same amount of useful information and knowledge. 

Calling Card 

Anuga always makes headlines and waves with each new edition and for a good reason. This trade show is a global leader for the food and beverages industry not just in showcasing new trends, but giving exhibitors an exciting platform to reach new markets. Exhibitors make it a point to wait until the new Anuga to reveal a brand new product and host product launches, because the exposure guarantees a lot of press and sales numbers. It’s a quick return on investment to get a booth here as you meet with your client list and get to add new connections to your network. Anuga operates out of Cologne, Germany and editions arrive at Kölnmesse every two years. Anuga is usually held in October and programming last for a total of four days. 

Business Potential 

Superior Foods, Bösch Boden Spies, Buram, Acetaia Giuseppe Cremonini, Honey-World and Homedia (Zhangzhou) Imp. And Exp. are some of the international brands that display products at Anuga. The international trade show prides itself in representing the entire value chain. The space is divided into thematic areas – Fine Food, Frozen Food, Meat, Chilled & Fresh Food, Dairy, Bread, Bakery, Hot Beverages, Drinks, Organic, Food Service and RetailTec. The main goal is to sell, which is why you see a lot of different types of buyers. Exhibitors can reach out and conduct business with food and beverage retailers, wholesalers, importers and exporters, health food stores and drugstores among others. Over a third of all trade visitors have decisive purchasing power. On average, trade visitors come from management, research and development, manufacturing, sales and marketing. 

Did You Know? 

A natural bonus of being the definitive food and beverage trade show in the world is the chance to shape trends and educate professionals. Anuga is where professionals can learn in greater detail about what’s important in their sector. Every edition of the show has a specific set of trends that unite different events and offerings together. In the past these have been meat substitution, which is in growing demand given the rise of veganism, clean labels, which focuses on cleaner products with fewer additives and less sugar, and convenience & snacking, which addresses the need for quicker meal preparation in order to match today’s hectic lifestyle. 

Your Hotel Room in Cologne

Travel 2 Fairs ltd offers business travelers flexible hotel services for Anuga. Remove the stress of organizing your business trip and have our team arrange your hotel booking in Cologne, Germany. It takes us a business day to compile a list of hotels close to Kölnmesse that match your budget and personal taste and needs. We have a large database of hotels that covers every option available from budget accommodation to luxury hotels. Large groups (twenty people and above) are always welcome and we provide the top hotel rates on the market. Travel 2 Fairs ltd also has the capability to reserve rent-a-cars ahead of time. Clients come to us to arrange airport transfers, which can be booked for arrival and departure.