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Nuremberg Toy Fair / Spielwarenmesse 2025

(28 January 2025 - 1 February 2025 )
Location: Germany, Nurnberg
Industry: Toys
Organizer: Nurnberg Messe GmbH

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About the event


Nuremberg Toy Fair 2025 will occur as a live trade exhibition between January 28th and February 1st 2025. It will take place in Messe Nuremberg. It will not feature comprehensive coronavirus protective measures. This is due to the country removing its domestic and travel restrictions.


Nuremberg Toy Fair (Spielwarenmesse) is the toy manufacturing industry's most pivotal event. It is the central presentation stage for the latest trends and innovations. It is also the primary meeting hub for experts aspiring to develop their knowledge. Furthermore, the Nuremberg Toy Fair is the most pivotal procurement platform for the industry. Spielwarenmesse occurs annually at Messe Nuremberg during January or February. The Nuremberg Toy Fair is a prominent meeting hub for many industry specialists. Examples include stationery, museum, digital, gift, model building, gaming, and toy stores. Baby and sporting goods shops are also among the attendees. Nuremberg Toy Fair is a trade fair that frequently exceeds 60 000 attendees. For instance, one of the iterations featured over 66 300 participants. One hundred thirty-six countries attend Spielwarenmesse to examine around 120 000 innovations. Among the attending countries are nations such as Japan, China, India, Germany, France, the UK, the USA, Canada, and Brazil.

About Spielwarenmesse in Nürnberg

One of the central sub-events in Spielwarenmesse’s programme is the exhibition. It is the leading location for gaining recognition, conducting business on-site and networking. This is due to the exposition allowing professionals to display their innovative wares. The expo contains 12 product groups. Nuremberg Toy Fair additionally includes other sub-events that can be valuable to attendees. These include thematic areas such as Tech2Play and ShowTime, ToyAward, Toy Business Forum, Toys meets Books, ToyAcademy and ToyCity.

Among the leading exhibitors are:

  • Ricochet;
  • ACME;
  • Crayola;
  • Hasbro;
  • Kaufland Global Marketplace;
  • Konami;
  • Paramount;
  • Penguin Random House;
  • Mitsubishi;
  • The LEGO Group;
  • The Pokémon Company International.

The toy manufacturing industry attends the fair. So do related sectors such as the hobby, children’s clothing and games. Likewise, sectors related to electronics, home decor and others attend.

Spielwarenmesse Nürnberg Accommodation

Procure suitable accommodation for Nuremberg Toy Fair before all the good deals are taken with Travel 2 Fairs Ltd. All that is necessary is to inform us about the rooms you need, how much you wish to spend, and your desired location. Travel 2 Fairs Ltd manages the rest. Reserve lodgings adjacent to Messe Nuremberg and gain valuable access to public transport. We can advise you on the best routes to take to the venue. Aside from affordable hotel accommodation for exhibitions, we also provide transport services. One way to travel to your hotel is to have a rent-a-car wait for you at the airport. Another is to schedule an airport transfer in both directions.

Event information may need to be updated because of the coronavirus pandemic. More information is available from the organiser.

Past Iterations

Nuremberg Toy Fair 2020

The 2020 iteration of Spielwarenmesse occurred at Messe Nuremberg. The edition took place as a live exhibition and featured 136 represented countries, with 120 000 innovations being presented by 2 843 exhibitor firms. Sixty-three thousand five hundred visitors attended the edition. Highlights included the third rendition of Toys meets Books.

Nuremberg Toy Fair 2022

Nuremberg Toy Fair 2022 took place in the form of a digital trade fair between the 2nd and 6th of February. The event received 10 813 trade visitants from 82 countries and 642 exhibitors from 43 nations. The virtual platform that hosted the edition was known as

Nuremberg Toy Fair 2023

Spielwarenmesse 2023 signified a significant nigh-return to pre-pandemic levels of attendance. It was attended by over 2 100 exhibitor firms from 69 nations and 58 000 visitants from 128 countries. Additionally, 95% of the exhibiting firms rated the event as essential to attend. 92% of the group likewise expressed high satisfaction with their attendance, and 83% will take part in the next edition.

Nuremberg Toy Fair 2024

Spielwarenmesse 2024 featured a notable improvement in the exhibitor attendance rate compared to the 2023 format. The iteration was attended by 2 354 exhibiting firms from 68 nations, representing a 10% increase. 57 000 visitants from 125 nations overviewed their wares. 97% of the exhibiting group rated the event as important, 90% are pleased with their attendance, and 84% will attend the next edition.  


international exhibitors


international visitors


countries represented

1 million


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