Nuremberg Toy Fair / Spielwarenmesse logo

Nuremberg Toy Fair / Spielwarenmesse

( 2 February 2022 - 6 February 2022 )
Venue: Messe Nurnberg
Location: Germany , Nurnberg

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About the event

COVID Update

COVID-19 has caused for Spielwarenmesse —also known as the Nuremberg Toy Fair— multiple postponements in 2021 until organisers decided to cancel the 2021 edition outright. The trade fair is set to resume regular scheduling in February, 2022 and we already have the dates: February 2nd – February 6th in Nuremberg, Germany.

Spielwarenmesse eG reveals that the Nuremberg Toy Fair 2022 will be a hybrid event with a strong digital offer during programming. Live programming will take place at Messe Nuremberg amidst comprehensive coronavirus protective measures. The exhibition grounds will employ strong health and sanitation protocols to minimize the risk of new infections. 

Calling Card  

Nuremberg Toy Fair (Spielwarenmesse in German) has been the centre for the toy manufacturing industry for seventy years. The international fair is based in the toy capital of Germany, Nuremberg and editions arrive at the start of the year in January. Nuremberg Toy Fair operates from Messe Nuremberg and provides buyers and distributors with freshest line-up of trends in toy-making and design. The annual event runs for a total of five days, during which exhibitors launch new products and generate sales leads. Nuremberg Toy Fair is perfect to raise your company profile and start the year strong. Meet with your existing clients and target new buyers from all over the world.  

Business Potential  

Do you want to make an impact in the toy industry? No other international trade fair is as important as Nuremberg Toy Fair. You have companies from all over the world showcase here from the local brands like Purzmurzel – Spielzeug und Bücher, and Bruder Spielwaren to global leaders like Mattel, Hasbro and Ricochet. Every type of toy that exists is showcased here. You will discover the latest in model construction and hobbies, model railways and accessories, technical toys and education toys, dolls and soft toys, games and books, festive and trends articles. Product launches are quite popular and it’s at Nuremberg Toy Fair that many high-profile releases happen. We also want to mention that over half of the audience attends only this toy fair annually.  

Did You Know?  

Nuremberg Toy Fair gives exhibitors thematic spaces and supporting events, where they’re most likely to meet with qualified leads. Key examples include Tech2Play, ShowTime and Toys meet Books. Perhaps what’s most interesting about the international trade fair is what happens outside the exhibition grounds. We are talking about ToyCity that’s based in the old town district. Toys are central to Nuremberg’s history and that’s why there are so many toy-related museums. When taking part of Nuremberg Toy Fair, make sure you also take the special route. You will see toy museums, toy retailers and doll doctors and so much more. It’s the perfect opportunity to mix your business duties and some well-deserved vacation to just enjoy yourself.  

Your Hotel Room in Nuremberg  

The earlier you look into hotel bookings for Nuremberg Toy Fair the more options for hotels in Nuremberg you have. Travel 2 Fairs ltd is here to take over your business travel plans. Our team sends you a list with hotels in Nuremberg selected to keep expenses at a minimum. Whether that’s a high-end hotel for you or an economy chain, we have the right contacts. Everyone wants to book hotels near Messe Nuremberg, but we deliver them at desirable prices. We also choose hotels that are connected to public transport so you can enjoy a shorter commute. Travel 2 Fairs ltd offers a lot more than just hotel accommodation for exhibitions. Clients come to us when they want a rent-a-car and airport transfers as well.  


international exhibitors


international visitors


countries represented

1 million


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