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Nuremberg Toy Fair / Spielwarenmesse 2026

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Update
Nuremberg Toy Fair 2026 will occur as a live trade exhibition between January 27th and 31st 2026. It will take place in Messe Nuremberg.
Preface
Nuremberg Toy Fair (Spielwarenmesse) is the toy manufacturing industry's most pivotal event. It is the central presentation stage for the latest trends and innovations. It is also the primary meeting hub for experts aspiring to develop their knowledge. Furthermore, the Nuremberg Toy Fair is the most pivotal procurement platform for the industry. Spielwarenmesse occurs annually at Messe Nuremberg during January or February. The Nuremberg Toy Fair is a prominent meeting hub for many industry specialists. Examples include stationery, museum, digital, gift, model building, gaming, and toy stores. Baby and sporting goods shops are also among the attendees. Nuremberg Toy Fair is a trade fair that frequently exceeds 60 000 attendees. For instance, one of the iterations featured over 66 300 participants. One hundred thirty-six countries attend Spielwarenmesse to examine around 120 000 innovations. Among the attending countries are nations such as Japan, China, India, Germany, France, the UK, the USA, Canada, and Brazil.
About Spielwarenmesse in Nürnberg
One of the central sub-events in Spielwarenmesse’s programme is the exhibition. It is the leading location for gaining recognition, conducting business on-site and networking. This is due to the exposition allowing professionals to display their innovative wares. The expo contains 12 product groups. Nuremberg Toy Fair additionally includes other sub-events that can be valuable to attendees. These include thematic areas such as Tech2Play and ShowTime, ToyAward, Toy Business Forum, Toys meets Books, ToyAcademy and ToyCity.
Among the leading exhibitors are:
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The toy manufacturing industry attends the fair. So do related sectors such as the hobby, children’s clothing and games. Likewise, sectors related to electronics, home decor and others attend.
Spielwarenmesse Nürnberg Accommodation
Procure suitable accommodation for Nuremberg Toy Fair before all the good deals are taken with Travel 2 Fairs Ltd. All that is necessary is to inform us about the rooms you need, how much you wish to spend, and your desired location. Travel 2 Fairs Ltd manages the rest. Reserve lodgings adjacent to Messe Nuremberg and gain valuable access to public transport. We can advise you on the best routes to take to the venue. Aside from affordable hotel accommodation for exhibitions, we also provide transport services. One way to travel to your hotel is to have a rent-a-car wait for you at the airport. Another is to schedule an airport transfer in both directions.
Event information may need to be updated because of the coronavirus pandemic. More information is available from the organiser.
Past Iterations
Nuremberg Toy Fair 2020
The 2020 iteration of Spielwarenmesse occurred at Messe Nuremberg. The edition took place as a live exhibition and featured 136 represented countries, with 120 000 innovations being presented by 2 843 exhibitor firms. Sixty-three thousand five hundred visitors attended the edition. Highlights included the third rendition of Toys meets Books.
Nuremberg Toy Fair 2022
Nuremberg Toy Fair 2022 took place in the form of a digital trade fair between the 2nd and 6th of February. The event received 10 813 trade visitants from 82 countries and 642 exhibitors from 43 nations. The virtual platform that hosted the edition was known as digital.spielwarenmesse.de.
Nuremberg Toy Fair 2023
Spielwarenmesse 2023 signified a significant nigh-return to pre-pandemic levels of attendance. It was attended by over 2 100 exhibitor firms from 69 nations and 58 000 visitants from 128 countries. Additionally, 95% of the exhibiting firms rated the event as essential to attend. 92% of the group likewise expressed high satisfaction with their attendance, and 83% will take part in the next edition.
Nuremberg Toy Fair 2024
Spielwarenmesse 2024 featured a notable improvement in the exhibitor attendance rate compared to the 2023 format. The iteration was attended by 2 354 exhibiting firms from 68 nations, representing a 10% increase. 57 000 visitants from 125 nations overviewed their wares. 97% of the exhibiting group rated the event as important, 90% are pleased with their attendance, and 84% will attend the next edition.
Nuremberg Toy Fair 2025
Spielwarenmesse 2025 was a live trade expo that improved upon the attendance rate of the 2024 iteration. It featured 2 362 exhibiting firms from 71 nations. They were overviewed by more than 57 500 visitants from 126 countries.
2,843
international exhibitors
62,357
international visitors
136
countries represented
1 million
products
Our visitors for the event


Morning Tom,
Hein is back in the office after a very successful business trip. He was very pleased with the hotel and has asked I must keep the name for his next trip to the IWA show in 2018. Once again thanks for your help and friendliness with the booking of the accommodation.

All well arranged.Friendly staff. Hotel Moniga Fiera In Milan was very close to the EICMA fair.Ideal location.Good self service buffet breakfast in the morning.Similar in the evening.Very comfortable rooms.Would recommend to book this hotel.

Dear Megan,
We check in to the hotel without any problems.
Thank you very much for your support, I hope to ask you for additional assist in finding accommodations in the future for business trips.
Stay healthy and safe!
Best regards,
Keedon

Fantastic hotel placed in the city centre of Hannover. Very nice and very big and confortable rooms. Very good breakfast service too. Best hotel I never stayed in Hannover. We stayed there for profesional reasons and in the case to come to Hannover again, we will repeat!
We would like to thank Mrs. Ellie Stone for her perfect assistancy. She was very supportive, always accessible during whole process.

Morning Tom,
The trip was a success thank you.
The hotel was adequate. Rooms were clean but a little too small. Breakfast was fine. Last time we visited Bauma 3 years ago we stayed at the Cocoon hotel ‘same area’ which was much more spacious.
Regards
Bauma 2025

Hello Brian,
Thank you for sending through all the information. I also just want to commend both you and Megan on excellent service! Thank you for taking the time to research available accommodation within our budget, you are an example of what customer service should be. Well Done! BST will definitely use your services again in future and I will personally recommend you to anyone willing to listen. Please can I ask you to pass on my message to your management team?
Best Wishes,
Charmaine Venter

Hotel Mercure - Eschborn was fine. Thank you for booking it for us.

Hello Tracy, thank you everything went good. I'm very happy and satisfied with the service you’ve done. I’ll appreciate to receive some quotation for the Interzum 2025.
Kind regards
MAssimo
SIT CHAIRS FACTORY by Collezione Stile srl

Absolutely excellent service from the team at Travel2Fairs. Many thanks Ellie for your attention to detail. Nothing was too much trouble and the hotel was very good. Great location, clean and friendly. We would definitely recommend.
EMO Hannover 2023

Good morning,
Thank you very much for your services. We were very satisfied with the hotel.
The only problem was the lack of parking - we had to use offsite car parks. We need to take this into account in our future arrangements.
Pozdrawiam / Best regards
Anuga 2023
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