Working with your agency was flawless, Tracy Olsen amazing, readily available to our request. The hotel was welcoming. Yours sincerely, Despoina Samara

Nuremberg Toy Fair / Spielwarenmesse 2026

Book hotels online for Nuremberg Toy Fair / Spielwarenmesse 2026
Book nowAbout the event
Update
Nuremberg Toy Fair 2026 will occur as a live trade exhibition between January 27th and 31st 2026. It will take place in Messe Nuremberg.
Preface
Nuremberg Toy Fair (Spielwarenmesse) is the toy manufacturing industry's most pivotal event. It is the central presentation stage for the latest trends and innovations. It is also the primary meeting hub for experts aspiring to develop their knowledge. Furthermore, the Nuremberg Toy Fair is the most pivotal procurement platform for the industry. Spielwarenmesse occurs annually at Messe Nuremberg during January or February. The Nuremberg Toy Fair is a prominent meeting hub for many industry specialists. Examples include stationery, museum, digital, gift, model building, gaming, and toy stores. Baby and sporting goods shops are also among the attendees. Nuremberg Toy Fair is a trade fair that frequently exceeds 60 000 attendees. For instance, one of the iterations featured over 66 300 participants. One hundred thirty-six countries attend Spielwarenmesse to examine around 120 000 innovations. Among the attending countries are nations such as Japan, China, India, Germany, France, the UK, the USA, Canada, and Brazil.
About Spielwarenmesse in Nürnberg
One of the central sub-events in Spielwarenmesse’s programme is the exhibition. It is the leading location for gaining recognition, conducting business on-site and networking. This is due to the exposition allowing professionals to display their innovative wares. The expo contains 12 product groups. Nuremberg Toy Fair additionally includes other sub-events that can be valuable to attendees. These include thematic areas such as Tech2Play and ShowTime, ToyAward, Toy Business Forum, Toys meets Books, ToyAcademy and ToyCity.
Among the leading exhibitors are:
|
|
The toy manufacturing industry attends the fair. So do related sectors such as the hobby, children’s clothing and games. Likewise, sectors related to electronics, home decor and others attend.
Spielwarenmesse Nürnberg Accommodation
Procure suitable accommodation for Nuremberg Toy Fair before all the good deals are taken with Travel 2 Fairs Ltd. All that is necessary is to inform us about the rooms you need, how much you wish to spend, and your desired location. Travel 2 Fairs Ltd manages the rest. Reserve lodgings adjacent to Messe Nuremberg and gain valuable access to public transport. We can advise you on the best routes to take to the venue. Aside from affordable hotel accommodation for exhibitions, we also provide transport services. One way to travel to your hotel is to have a rent-a-car wait for you at the airport. Another is to schedule an airport transfer in both directions.
Event information may need to be updated because of the coronavirus pandemic. More information is available from the organiser.
Past Iterations
Nuremberg Toy Fair 2020
The 2020 iteration of Spielwarenmesse occurred at Messe Nuremberg. The edition took place as a live exhibition and featured 136 represented countries, with 120 000 innovations being presented by 2 843 exhibitor firms. Sixty-three thousand five hundred visitors attended the edition. Highlights included the third rendition of Toys meets Books.
Nuremberg Toy Fair 2022
Nuremberg Toy Fair 2022 took place in the form of a digital trade fair between the 2nd and 6th of February. The event received 10 813 trade visitants from 82 countries and 642 exhibitors from 43 nations. The virtual platform that hosted the edition was known as digital.spielwarenmesse.de.
Nuremberg Toy Fair 2023
Spielwarenmesse 2023 signified a significant nigh-return to pre-pandemic levels of attendance. It was attended by over 2 100 exhibitor firms from 69 nations and 58 000 visitants from 128 countries. Additionally, 95% of the exhibiting firms rated the event as essential to attend. 92% of the group likewise expressed high satisfaction with their attendance, and 83% will take part in the next edition.
Nuremberg Toy Fair 2024
Spielwarenmesse 2024 featured a notable improvement in the exhibitor attendance rate compared to the 2023 format. The iteration was attended by 2 354 exhibiting firms from 68 nations, representing a 10% increase. 57 000 visitants from 125 nations overviewed their wares. 97% of the exhibiting group rated the event as important, 90% are pleased with their attendance, and 84% will attend the next edition.
Nuremberg Toy Fair 2025
Spielwarenmesse 2025 was a live trade expo that improved upon the attendance rate of the 2024 iteration. It featured 2 362 exhibiting firms from 71 nations. They were overviewed by more than 57 500 visitants from 126 countries.
2,843
international exhibitors
62,357
international visitors
136
countries represented
1 million
products
Our visitors for the event


Dear Edward,
Thank you for your email. Our trip to Interpack was successful and we enjoyed our staying in Doria hotel. Especially we appreciated its great location and hospitality.
There is no fair next year but we will keep in mind this hotel for our eventual future trips.
Kind regards.
Federico Gamba and Olga Stebeleva

Dear Megan,
I hope you had a great weekend.
You were a big help to us for the last 4 years since I first contacted you regarding booking hotels for IDS.
If it weren't for your assistance, we would have had a hard time to make the show successful.
We went back and forth a lot and thank you for your patience and understanding in advance.
I appreciate our collaboration and getting to know you.
Hope you have a great day and start to the week.
With warmest regards,
Phillip

Dear Tom,
Thank you for your mail. My member mentioned, this hotel was perfect, especially location was nice. We will contact you if we need your help to book the good hotel for the exhibition etc.
Again, thank you very much for your dedicated support for this.
Have a great day!
Best regards,
Masami

Megan has been very helpful in all the process, being proactive following my requests and also making sure I was happy with the solutions offered.

Dear Tess,
The client liked the hotel, we had transfers and shuttles and it worked very well.
Now, they are already looking for next CPHI in Milan.
Tess Nolan already sent rates and hotels and I’m waiting for their decision.
Always a pleasure to work with Travel to fairs.
Best regards,
Sónia Lucas
CPhI Worldwide 2023

Dear Tom,
I am only writing to say thank you for your work.
We spent some great days in Dusseldorf and the hotel was unbeatable.
Very good situation and treatment, in addition to a good breakfast.
We will repeat!
We keep in touch! 😊
Have a nice day,

Hi Michelle
Thanks for the follow up on our ProWein 24 trip.
The Mercure served its purpose for us as we were only there a couple of nights - and didn't really spend too much time at the hotel.
We understood hotel was a bit further out (and this was reflected in the pricing) - only slight negative was length of time it took for a taxi to arrive. Would have hoped hotel had a contract with taxi firm to ensure guests don't have too long to wait once ordered. We learned from our initial mistake and ensured we had pre-ordered a taxi for return to airport.
Positives:
Helpful staff
Great humour from barman!
Clean, basic rooms
Negatives:
No safe in room
No iron in room
Length of time for taxis to arrive
Overall, Michelle made the booking process very simple and was a great help with my questions and area information - thank you!
Should we require accommodation for events going forward we'll be in touch.
Thanks
Lisa
ProWein 2024

Hello Megan,
Thank you for your prompt response, everything was fine, just the weather – we should book it next time as well 😊) it was rainy almost every day :)
Have a nice day
Best regards
Katerina
CPhI Worldwide – 2024

An excellent hotel, with good rooms and a great outdoor space. Very welcoming.

Dear Tess,
I would like to inform you that everything went well with the hotel! And also, to thank you for having suggested Mr. Najib’s transfer/taxi.
Everything was perfect. Thank you very much.
We wish all the best.
Thank you and best regards.
CPhI Worldwide 2023

Hello Tracy,
Everything went very well, the team was happy, and it was a very nice hotel.
Thanks a lot for your services and your reactivity.
We will not hesitate to use your services in the future.
Agritechnica 2023
Our Clients





