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Nuremberg Toy Fair / Spielwarenmesse 2027
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Update
Nuremberg Toy Fair 2027 will occur as a live trade exhibition between February 2nd and 6th 2027. It will take place in Messe Nuremberg.
Preface
Nuremberg Toy Fair (Spielwarenmesse) is the toy manufacturing industry's most pivotal event. It is the central presentation stage for the latest trends and innovations. It is also the primary meeting hub for experts aspiring to develop their knowledge. Furthermore, the Nuremberg Toy Fair is the most pivotal procurement platform for the industry. Spielwarenmesse occurs annually at Messe Nuremberg during January or February. The Nuremberg Toy Fair is a prominent meeting hub for many industry specialists. Examples include stationery, museum, digital, gift, model building, gaming, and toy stores. Baby and sporting goods shops are also among the attendees. Nuremberg Toy Fair is a trade fair that frequently exceeds 60 000 attendees. For instance, one of the iterations featured over 66 300 participants. One hundred thirty-six countries attend Spielwarenmesse to examine around 120 000 innovations. Among the attending countries are nations such as Japan, China, India, Germany, France, the UK, the USA, Canada, and Brazil.
About Spielwarenmesse in Nürnberg
One of the central sub-events in Spielwarenmesse’s programme is the exhibition. It is the leading location for gaining recognition, conducting business on-site and networking. This is due to the exposition allowing professionals to display their innovative wares. The expo contains 12 product groups. Nuremberg Toy Fair additionally includes other sub-events that can be valuable to attendees. These include thematic areas such as Tech2Play and ShowTime, ToyAward, Toy Business Forum, Toys meets Books, ToyAcademy and ToyCity.
Among the leading exhibitors are:
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The toy manufacturing industry attends the fair. So do related sectors such as the hobby, children’s clothing and games. Likewise, sectors related to electronics, home decor and others attend.
Spielwarenmesse Nürnberg Accommodation
Procure suitable accommodation for Nuremberg Toy Fair before all the good deals are taken with Travel 2 Fairs Ltd. All that is necessary is to inform us about the rooms you need, how much you wish to spend, and your desired location. Travel 2 Fairs Ltd manages the rest. Reserve lodgings adjacent to Messe Nuremberg and gain valuable access to public transport. We can advise you on the best routes to take to the venue. Aside from affordable hotel accommodation for exhibitions, we also provide transport services. One way to travel to your hotel is to have a rent-a-car wait for you at the airport. Another is to schedule an airport transfer in both directions.
Event information may need to be updated because of the coronavirus pandemic. More information is available from the organiser.
Past Iterations
Nuremberg Toy Fair 2020
The 2020 iteration of Spielwarenmesse occurred at Messe Nuremberg. The edition took place as a live exhibition and featured 136 represented countries, with 120 000 innovations being presented by 2 843 exhibitor firms. Sixty-three thousand five hundred visitors attended the edition. Highlights included the third rendition of Toys meets Books.
Nuremberg Toy Fair 2022
Nuremberg Toy Fair 2022 took place in the form of a digital trade fair between the 2nd and 6th of February. The event received 10 813 trade visitants from 82 countries and 642 exhibitors from 43 nations. The virtual platform that hosted the edition was known as digital.spielwarenmesse.de.
Nuremberg Toy Fair 2023
Spielwarenmesse 2023 signified a significant nigh-return to pre-pandemic levels of attendance. It was attended by over 2 100 exhibitor firms from 69 nations and 58 000 visitants from 128 countries. Additionally, 95% of the exhibiting firms rated the event as essential to attend. 92% of the group likewise expressed high satisfaction with their attendance, and 83% will take part in the next edition.
Nuremberg Toy Fair 2024
Spielwarenmesse 2024 featured a notable improvement in the exhibitor attendance rate compared to the 2023 format. The iteration was attended by 2 354 exhibiting firms from 68 nations, representing a 10% increase. 57 000 visitants from 125 nations overviewed their wares. 97% of the exhibiting group rated the event as important, 90% are pleased with their attendance, and 84% will attend the next edition.
Nuremberg Toy Fair 2025
Spielwarenmesse 2025 was a live trade expo that improved upon the attendance rate of the 2024 iteration. It featured 2 362 exhibiting firms from 71 nations. They were overviewed by more than 57 500 visitants from 126 countries.
Nuremberg Toy Fair 2026
Spielwarenmesse 2026 took place as a live trade expo that improved the attendance rates of the 2025 format. It featured approximately 58 900 visitants (a 2.5% increase compared to 2025) from 121 nations and 2 313 exhibiting firms from 68 countries. Of the exhibiting, 93% were pleased with the edition, and 90% will attend the next iteration.
2,843
international exhibitors
62,357
international visitors
136
countries represented
1 million
products
Our visitors for the event
Hi Tom,
FIE in Paris is just finished.Our stay in Marriott Hotel was good and we are start on thinking to next edition in Frankfurt.
I have seen the "Cotadines City Center Hotel" which is very closed to Messe and the price is not so high.
Can you send us an offer, considering the same number of rooms as done in Paris?
Waiting for your answer,
best regards
Manuel Macchi
Fi Europe & Hi - 2025
mi sono trovato bene a cominciare dalla gestione Go fair, l'hotel è organizzato benissimo per tutto, posizione ottimale per fiere e collegamenti. lo prenoterei volentieri nelle prossime occasioni.
Hello Brian,
Thank you for sending through all the information. I also just want to commend both you and Megan on excellent service! Thank you for taking the time to research available accommodation within our budget, you are an example of what customer service should be. Well Done! BST will definitely use your services again in future and I will personally recommend you to anyone willing to listen. Please can I ask you to pass on my message to your management team?
Best Wishes,
Charmaine Venter
We would like to thank Mrs. Ellie Stone for her perfect assistancy. She was very supportive, always accessible during whole process.
Hello, My contact person was Tom Parker and our communication from the past year was just perfect. He helped us to book rooms for our whole team. When I had issues/questions, etc. Tom always replied immediately. He offered us several hotels, as well the Pentahotel where we stayed. This hotel was lovely. Personnel was very friendly and helpful, rooms were nice, breakfast was good and we had the opportunity to eat in our hotel for diner which was amazing after such a long day at the airshow. Had a very good experience and will certainly work with you again for upcoming fairs.
Kind Regards
Louise Monbaliu
Dear Tom,
Thanks for your email. For the Golden Leaf, generally speaking, it is a good experience. There are the tasty apples and free coffee and tea in the lobby. The people in the hotel are very nice. We just complain about the wi-fi in the hotel is not good, I can't use it in my room. I found many guests complaining about it in the reception. But anyway, thanks for your help.
Best regards.
An excellent hotel, with good rooms and a great outdoor space. Very welcoming.
Dear Brian!
Thank you, colleagues returned from the trip in a good mood. Everything was well organized. The hotels liked it, it was clean, cozy and friendly staff. You can write from us like that. Everyone liked everything very much!
Have a good mood and summer vacation!
Good morning Tom,
Bauma went well and the hotel was really nice and very well located! We will certainly give positive feedback.
Regarding next Bauma we would like to see the prices for Hotel Hoelzer Braeu but, since the next edition will be in three years, we need maximum flexibility regarding changes and cancellation.
We would also like to see other options so that we can figure out the various offers.
Thank you very much,
Have a nice day
Nausicaa Foglia
Bauma - 2025
Hello Michael,
The hotel was very good, so I can recommend them as your partner next year also.
Med vennlig hilsen
Hello Simon,
Thank you for calling, and thank you for sharing your contact!
We are satisfied with the hotel, clean rooms, friendly staff and good breakfast. Not far from the exhibition area, and a quiet place. Everything was handled smooth, good service.
Best regards,
Ann-Sofie Lundberg
Our Clients