( 1 September 2021 - 4 September 2021 )
Venue: Messe Friedrichshafen
Location: Germany , Friedrichshafen

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About the event

COVID Update

There are going to be major changes to EUROBIKE 2021, which will relaunch in September 2021. Messe Friedrichshafen GmbH has announced a collaboration with the retailer association BICO. Together they’re going to launch a warm-up event in a few format called “EUROBICO – Order & Preview Show” slated for July 24th – July 26th in Frankfurt.

This will help restart the industry and build interest in EUROBIKE 2021, which will run from September 1st until September 4th at Messe Friedrichshafen. Organisers are working towards a safe fair concept, which will implement all the latest COVID-19 preventive measures. One of the major measures will be creating meeting points that serve different target groups and are separated from each other. 

Calling Card  

Over the course of three days, EUROBIKE gives trade visitors in the bike industry a chance to see the latest and best bike models and related products. The annual international trade show is held in Friedrichshafen, Germany at the modern Messe Friedrichshafen. EUROBIKE is equal parts an impressive platform for buyers to make big purchases and a dynamic show. Exhibitors not only display their wares, but have professional cyclists demonstrate bike models live. EUROBIKE is where you discover new trends as soon as they emerge. You get an in-depth look over the entire value chain and access to new international markets. That’s a valuable position to be in especially, if you want to grow your business. As an exhibitor, you also see what your direct competition is up to.  

Business Potential  

EUROBIKE has the reputation as a leader in the bike industry. This means exhibitors are in the perfect position to showcase their latest models and turn any product launch into a resounding success. Publicize your brand and generate direct sales in an enthusiastic environment. The product portfolio extends to complete bikes, bicycle accessories, bicycle tools, cycling clothing, helmets and repair equipment. It’s the complete value chain, which attracts buyers and professional cyclists to EUROBIKE. Happy Scoot, BOSCH, ASI and Niner Bikes are some of the previous companies to exhibit at the show. Visitors come Germany, France, Great Britain, Austria, Denmark, Sweden, Hong Kong, China and the Canary Islands to name a few. This means that exhibitors have access to many international markets in one place.  

Did You Know?  

EUROBIKE focuses on introducing supply to demand on a global scale, but it’s also about action and adrenaline. The best example is the EUROBIKE Demo Day, where professionals put mountain bikes, road bikes, ebikes, BMX and folding bikes to the test. Visitors get to observe performances live across a variety of terrains, which is the best way to know, if a bike is worth it. This is also the case for clothing and accessories. EUROBIKE hosts its own fashion shows to demonstrate the newest fashions. If you want to learn more about new trends in the bike industry like eMobility, then head to EUROBIKE ACADEMY for excellent lectures. Last, we also want to highlight the importance of innovation. The EUROBIKE AWARD celebrates the best of the best.  

Your Hotel Room in Friedrichshafen 

Travel 2 Fairs ltd offers early booking discounts to business travelers at every price point. Don’t wait – be first to book your hotel accommodation for EUROBIKE. We are your guide for hotels in Friedrichshafen, whether you want to get a hotel near Messe Friedrichshafen or prefer to stay in the scenic outskirts. We also accommodate large groups with as many as twenty people in your party. Tells us what you need in your hotel booking during EUROBIKE and Travel 2 Fairs ltd will make it happen. Ensure you have an easy way to reach your hotel room upon arrival whether it’s by organising an airport transfer or booking a rent-a-car to wait for you.  


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