The digital edition of Hannover Messe 2021 was a resounding success and showed that there are ways to keep important conversations alive and establish connections within the industry. This doesn’t mean Deutsche Messe AG will go all digital. Organisers insist on the value of trade shows being held live and the opportunities they give exhibitors to reach out their target audience.
That is why Hannover Messe 2022 returns to Messe Hannover as a hybrid event. The latest dates for the in-house event are April 25th – April 29th. The exhibition grounds will be fully sanitized and in compliance with all COVID-19 guidelines and protocols. However, organisers also recognize that not everyone will be able to travel, which is why they’re hard at work to add digital offers.
HANNOVER MESSE is the engine that drives the industrial technology industry in Germany ever since the end of WWII. It is one of the most important procurement platforms in the country for this particular reason and has become the heart of the German industrial sector. The international trade show is staged, as the name says, in Messe Hannover on an annual basis. Editions are held at the beginning of spring usually in April and run for five days in total. As a key meeting place between supply and demand in Germany, HANNOVER MESSE gives national exhibitors the chance to grow their client list and expand their business to international markets. The trade show services the entire value chain and is also a place for innovations.
Industrial technology covers a wide spectrum of equipment and machinery, which trade visitors can access in full at HANNOVER MESSE. The exhibition halls feature everything from micro-actuator systems, scheduling software and refrigeration technology to environmental technology, air compressors, gas compressors and building automation. It’s this richness in offering that draws in so many thousands of visitors. The audience consists of professionals involved in mechanical and plant engineering, the process industry, energy-intensive enterprises and energy providers. In terms of what markets have a strong presence at the international trade show, the European Union is best represented. Top countries are Spain, the UK, the Netherlands, Sweden, Denmark, France and Italy. FESTO, KUKA, HARTING, Amazon Web Services and Siemens are major exhibitors at HANNOVER MESSE.
Did You Know?
A key characteristic of HANNOVER MESSE is its partnership with individual countries each year to raise visibility on other national markets. Local exhibitors, experts and buyers are elevated and their voices boosted. In the past countries who received the spotlight include Sweden and the most recent one is Indonesia. We also should mention the well-packed support program, which gives trade visitors different outlets to not just network, but also learn about the latest trends on a global scale. One of the most talked about is the Global Manufacturing and Industrialisation Summit – GMIS. Speakers during the conference are always top experts and Dr. Angela Merkel has made frequent appearances as well. HANNOVER MESSE supports women in industry and hosts the WomenPower career congress.
Your Hotel Room in Hannover?
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