EuroShop logo


(26 February 2023 - 2 March 2023 )
Location: Germany , Düsseldorf
Organizer: Messe Dusseldorf GmbH

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About the event


EuroShop 2023 will take place as an in-person event at Messe Düsseldorf. It will occur between the 26th of February and the 2nd of March 2023. EuroShop 2023 will not have COVID-19 prevention measures in place due to the removal of the country's pandemic-related restrictions.

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Founded in 1966, EuroShop is the leading global retail industry trade fair. It is the central information hub for professionals and decision-makers in the industry. The event, furthermore, provides such specialists with insight into trends and innovations. Additionally, the fair serves as a location for new products and services promotions. The fair takes place every 3 years at Messe Düsseldorf. 

Business Profile of the Event

EuroShop attracts many retail, hospitality, wholesale, marketing and financial specialists. Such include retailers, wholesalers, banks, catering companies, space centres and hotel chains. It additionally attracts advertising and marketing specialists, restaurant managers, travel agencies and others. Architecture, design, and engineering firms also attend EuroShop. So do IT and security industry companies. Among the notable companies that attend are Biddle B.V., Cool-Expert GmbH, Cool and Call GmbH. 

Did You Know? 

EuroShop is an international expo that can help professionals in completing several aims. Among them is learning about new developments or trends. Additionally, it can help them in networking, including identifying new suppliers. They can also attend the fair to maintain existing contacts. 

EuroShop has an exhibition concept centred on 8 retail dimensions. The Dimensions are: 

  • Expo & Event Marketing
  • Food Service Equipment
  • Food Tech & Energy Management
  • Lighting,
  • POP Marketing
  • Retail Technology
  • Shop Fitting & Store Design 
  • Visual Merchandising.

Such separation of the categories allows professionals to examine novelties without losing time. The exhibition features over 2000 exhibitors showcasing their products and services. This includes well-established and start-up companies allowing attendees to gain recognition while exhibiting. 

EuroShop also includes events such as guided tours and networking lounges. It also includes many supports programme events such as the Omnichannel Forum. One of the events is the Retail Technology Stage. The Stage allows professionals such as bankers to learn about new developments. This includes retail technology novelties related to mobile solutions, RFID, payment, and others. The stage provides information about such innovations via the presentation of case studies. Each presentation features a leading expert as a lecturer. 

The Omnichannel Stage also presents lectures related to innovations. It focuses on digital and traditional distribution channel success strategies, challenges, and opportunities. The Topics can include transitioning from multichannel to omnichannel and cross-channel consumer behaviour. The Stage also focuses on mobile device integration into distribution systems. 

The Energy Management Stage or ECO Park draws professionals interested in energy-efficient retail solutions. The Stage contains lectures where leading experts present the latest innovative energy-efficient technologies. The Store Design Stage pertains to lighting and visual merchandising professionals. It is where they can take part in a seminar theatre focused on lighting, design, and merchandising. The Retail Marketing Stage and Retail Designers Stage can help retailers. The Marketing Stage features free presentations and discussions on POS Marketing subjects. Among them are shopper marketing, retail technology, shopper behaviours and others. The Designers Stage is where attendees can learn about the best practices. 

Besides the event already mentioned, EuroShop also features many award ceremonies. Among the prizes is the “Wissenschaftspreis” or Science Award. The Award can help young academics, chairs, and start-ups in gaining recognition. The Wissenschaftspreis features 4 categories — Master thesis, Dissertations, Academic Chair Project, and Start-up. The Start-up category allows start-ups to gain recognition and support for 1 year. This includes visiting networking, coaching, communication, and marketing events. 

Another Award ceremony is the EuroShop Retail Design Award. It lauds shops whose business concept is the most successful for the year. This includes stores whose concept is consistent and effectively attracts the target group. The concept must also include a successful blend of architecture, lighting, and visual merchandise. The blend must succeed in communicating the idea to the customer. Up to 3 stores can receive the Retail Design Award. 

EuroShop is an event that can help various professionals. Such include specialists working in the food retail, fashion, or furniture retail sectors. Additionally, the fair can be beneficial for wholesalers, marketing specialists and spa centres. Specialists working in banks, travel agencies, architecture, and engineering firms should likewise visit. So should restaurant and hotel chain managers, graphic design professionals, and IT firms. Consulting companies, catering firms, distribution experts, E-commerce specialists should not overlook attending. Neither should procurement, R7D and plant management experts. 

Your Hotel Room in Düsseldorf

Invest in your business trip with hotel accommodation selected for your specific need. Travel 2 Fairs Ltd works with you to send you hotels in Düsseldorf with an ideal location and price tag. This allows you to select the hotel offers that work best for you. Such as placing you near Messe Düsseldorf for a quicker commute. We have long worked with large groups, so you can query for parties of twenty people and more. The entire registration process takes up to a day, and you leave all details to us. Also, Travel 2 Fairs ltd assists with logistics as well. You can request a rent-a-car or an airport transfer in both directions, whether it is private or shared.


EuroShop is a trade show that takes place every 3 years at Messe Düsseldorf for 8 days. Messe Düsseldorf GmbH organises the international trade fair, with opening hours being from 10:00 AM to 6:00 PM.

Messe Düsseldorf is an exhibition centre that is easy to reach via public transport. For example, you can access the venue by using the bus, metro, or train. Depending on the transport used and the departure location, travelling times can vary. For instance, from Düsseldorf Airport to the venue, the bus commute will take 18 minutes. The same distance would take 11 minutes when opting for a taxi. Likewise, from the central railway station to the venue, the metro will take 25 minutes. The same distance will take you 20 minutes by car. Messe Düsseldorf is close to many cities in the area. For instance, by car or public transport, you will reach the venue in an hour from Cologne. Likewise, from Dortmund or Aachen, you will access the event centre in 85 minutes. 

Düsseldorf is a large city with ample dining and accommodation options. For example, you can choose to stay at a hotel, hostel, guest house, or apartment in many districts. Such include Friedrichstadt, Hafen, Oberbilk and Flingern. Dining alternatives in the metropolis feature restaurants, bistros, bars, clubs, and the venue. 

Audience and Statistics

EuroShop is a high-attendance event. For example, the 2020 edition included 2300 exhibiting companies and 94,000 visitors. 85% of the exhibitors and 96% of the visitors were satisfied with the edition. The fair attracts professionals from several sectors. Among them are advertising, marketing, retail, services, IT, and wholesale industries. 142 nations attend the fair, including: 

  • The Netherlands
  • Italy
  • Russia
  • France
  • The UK
  • Belgium
  • Spain
  • Switzerland
  • The USA
  • Ukraine
  • Austria
  • Australia
  • China
  • Germany
  • Turkey







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