We’ve just received news that IFA Berlin 2021 has now been cancelled due to the uncertainties of planning a live trade event in Germany. Government restrictions along with COVID-19 cases have made it impossible to host an in-person event of this size and do it safely.
Messe Berlin GmbH has decided to postpone IFA Berlin to early September, 2022. The latest dates have been finalized for the period September 2nd - September 6th at Messe Berlin. Organisers reassure guests that all safety precautions at the venue will be met in preparation for the tech exhibition. IFA Berlin 2022 is marked to be the big restart for the industry on a large scale.
The German market for consumer electronics and home appliances thrives thanks to IFA Berlin – a trade show with a long history that’s close to a century. The international show is an annual event in the Berlin social calendar as it attracts thousands every September. Editions are based out of the Berlin ExpoCenter City and they run long. Programming lasts for a total of six days. Admission is given to both trade visitors and private citizens. This means exhibitors are able to meet with both big buyers and end consumers, which is great for generating sales leads and also creating buzz on new products. People come to IFA Berlin, because they want to see what’s fresh off the assembly line, so the trade show is where many product launches happen!
IFA Berlin has earned its reputation and longevity thanks to its comprehensive product portfolio. If it can be plugged in, it’s somewhere on the exhibition grounds. Trade visitors discover the best in covers audio-visual technology, television technology, information technology, multimedia, music electronics, data transmission and electric household appliances. BLAUPUNKT, Bleujour, COLOP, Golla, Insta360, Metz Consumer Electronics, Miele, SUDIO, Zens Wireless Charging and Loewe Technology are all brands with established presence. The audience is in large part from Germany and then countries in the EU. However, there is a strong presence by retailers and buyers from markets in China, USA and Southern America. Either way, you can hope to move product off of shelves with ease!
Did You Know?
There’s a lot going on at IFA Berlin as each edition experiments with the formula and presents new opportunities to network and exchange experience. IFA Keynotes, IFA+ Summit and the IFA Hosted Conferences have been a major highlight in the past. New trends and opportunities are first mentioned at IFA Global Markets. Now, IFA Berlin is starting a new chapter. The next edition is going to hold the first International Tech Up For Women Conference. The conference will be held in partnership with Global Training Events Group and the focus will fall on networking and career mentorship of women in the industry. Programming will include everything from blockchain and cybersecurity to 5G, fintech and entrepreneurship.
Your Hotel Room in Berlin
Be quick in getting the best hotel offers in Berlin and leave your hotel accommodation for trade shows to Travel 2 Fairs ltd. We know our way around the city so it’s easy to book hotels close to the Messe Berlin for maximum efficiency, whether that’s a short walk away or a quick commute with public transportation. Tailor your hotel booking for IFA Berlin to your budget. In our database you discover everything from budget hotels to luxury apartments. It is really easy and takes a single day to receive a list with offers. Travel 2 Fairs ltd goes beyond your stay to ensure you have a successful work trip. Clients come to us to get rent-a-car and schedule an airport transfer!