IWA OutdoorClassics

About the event

Although IWA OutdoorClassics 2021 will not physically take place, organisers are taking a hybrid approach with the digital “Road to IWA OutdoorClassics 2022”, which is confirmed for March 12, 2021, and a live event scheduled for March 2022. As always the exhibition grounds will be Messe Nuremberg.

Calling Card 

IWA OutdoorClassics ranks as the world leader when it comes to hunting, shooting sports and the equipment for outdoor activities. It’s certainly the heart of the industry in Europe and has opened many doors for brands to expand to new markets, even outside the European Union. This major international trade fair occurs once a year at the end of winter, usually early March and lasts for a total of four days in Nuremberg, Germany. Organisers occupy the modern exhibition halls and also offer outdoor spaces. IWA OutdoorClassics drives the industry forward and creates an in-depth picture of current trends picking up steam. Having an exhibition booth here brings visibility to the brand and guarantees a strong start to the fiscal year. 

Business Profile 

What’s most impressive about IWA OutdoorClassics is the breadth of scope demonstrated at the exhibition halls. Hunting and shooting sports take the lead and trade visitors come to network and check out the latest and best in hunting equipment, firearms and accessories, outdoor equipment, optics electronic, specialized clothing, knives, gifts operational equipment and security equipment for civil and official agency purposes. Exhibitors that are regulars at the international trade fair include 4-14 Factory SRL, National Shooting Sports Foundation, Kombat UK, DASTA, QSP Knife and more. As a result, you have a large and diverse pool of visitors who range from retail, wholesale and online trade representatives to police, customs and the armed forces. You can tap into various European markets such as the Czech Republic, Austria, Italy, Great Britain, the Netherlands, Poland, Russia, Switzerland and Belgium. 

Did You Know? 

The high status of IWA OutdoorClassics within the industry is further cemented thanks to strong sponsorship given by the German Firearms and Ammunition Manufacturers Association and the Association of German Gunsmiths and Gun Traders. What drives sales and visitor engagement in most cases is the interactive nature of the trade fair. Messe Nuremberg has established go-to areas for live demonstrations the most popular of which are the Archery Shooting Range and Airsoft Shooting Range. Complementing the spirited nature of IWA OutdoorClassics is the IWA Forum – a valuable source of information on industry trends and legislation. If there’s anything knew to learn about your sector, this is where news breaks first. 

Your Hotel Room in Nuremberg 

Travel 2 Fairs assists clients in booking hotel accommodation for trade fairs. We know all the great spots in Nuremberg and always position our clients close to the venue and public transport. We make it possible to book hotels close to Messe Nuremberg, keep expenses to a minimum and enjoy a fast commute. All it takes is a single consultation and you receive a list with hotel deals in a day. Travel 2 Fairs ltd caters to every price point as we offer the full spectrum of offers from hostels to luxury apartments. You have additional services to make your stay in Nuremberg more convenient. Clients come to us to order a rent-a-car and schedule airport transfers whether it’s upon arrival or when it’s time to depart.