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IWA OutdoorClassics

( 2 March 2023 - 5 March 2023 )
Venue: Messe Nurnberg
Location: Germany , Nurnberg

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About the event

Covid-19 Update

NürnbergMesse GmbH has confirmed the hosting dates and event format for IWA OutdoorClassics 2023. The new event dates have been confirmed for 02.05.2023—05.03.2023 at Messe Nuremberg. The venue will fully comply with the latest government safety regulations. Among the comprehensive Covid-19 protective measures that will be put in place are social distancing regulations and the 3G entry rule. Attendees must maintain a specified social distance during their attendance. They must also show documents such as vaccination passports, negative test results or proof of recovery before entering the venue. Because of the current travel restrictions, they must also show such documents upon arrival in Germany. 

Calling Card 

IWA OutdoorClassics ranks as the world leader when it comes to hunting, shooting sports and the equipment for outdoor activities. It is certainly the heart of the industry in Europe and has opened many doors for brands to expand to new markets, even outside the European Union. This major international trade fair occurs once a year at the end of winter, usually early March, and lasts for a total of four days in Nuremberg, Germany. Organisers occupy the modern exhibition halls and also offer outdoor spaces. IWA OutdoorClassics drives the industry forward and creates an in-depth picture of current trends picking up steam. Having an exhibition booth here brings visibility to the brand and guarantees a strong start to the fiscal year. 

Business Profile 

What is most impressive about IWA OutdoorClassics is the breadth of scope demonstrated at the exhibition halls. Hunting and shooting sports take the lead. This prompts trade visitors to come to network and check out the latest and best in hunting equipment, firearms, and accessories. Many also attend to examine outdoor equipment, optics electronic, specialized clothing, and knives. Gifts, operational equipment and civil or official agency security equipment are additionally on display. Exhibitors that are regulars at the international trade fair include 4-14 Factory SRL, National Shooting Sports Foundation, Kombat UK, DASTA, QSP Knife and more. As a result, you have a large and diverse pool of visitors who range from retail, wholesale and online trade representatives to police, customs and the armed forces. You can tap into various European markets such as the Czech Republic, Austria, Italy, Great Britain, the Netherlands, Poland, Russia, Switzerland, and Belgium. 

Did You Know? 

The high status of IWA OutdoorClassics within the industry is further cemented thanks to strong sponsorship given by the German Firearms and Ammunition Manufacturers Association and the Association of German Gunsmiths and Gun Traders. What drives sales and visitor engagement in most cases is the interactive nature of the trade fair. Messe Nuremberg has established go-to areas for live demonstrations, the most popular of which are the Archery Shooting Range and Airsoft Shooting Range. Complementing the spirited nature of IWA OutdoorClassics is the IWA Forum – a valuable source of information on industry trends and legislation. If there is anything new to learn about your sector, this is where news breaks first. 

Your Hotel Room in Nuremberg 

Travel 2 Fairs assists clients in booking hotel accommodation for trade fairs. We know all the great spots in Nuremberg and always position our clients close to the venue and public transport. We make it possible to book hotels close to Messe Nuremberg, keep expenses to a minimum and enjoy a fast commute. All it takes is a single consultation, and you receive a list of hotel deals in a day. Travel 2 Fairs ltd caters to every price point as we offer the full spectrum of offers from hostels to luxury apartments. You have additional services to make your stay in Nuremberg more convenient. Clients come to us to order a rent-a-car and schedule airport transfers, whether it is upon arrival or when it is time to depart.

What Happened During the Previous Editions?


IWA OutdoorClassics 2022 took place as a live exhibition between 03.03.2022 and 06.03.2022. The edition occurred in Messe Nuremberg amidst strict Covid-19 safety measures, including social distancing and mandatory masks. Despite the Covid-19 pandemic, the event received 856 exhibitors from 53 countries and 19,500 trade visitors from 111 countries. This marked the edition as a resounding success, particularly given that the previous two editions (2020 and 2021) had to be cancelled because of the novel coronavirus. 






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