Agritechnica

Update

Organisers have opted to host the event in 2023. Currently, the dates are set for November 12th – November 18th, 2023. Messe Hanover will not feature Covid-19 safety measures due to the removal of the related domestic restrictions. This has occurred as a result of the improving pandemic situation. Likewise, the country at present does not have travel restrictions.

Calling card

Agritechnica is a leading biannual event held for seven days in Messe Hannover. It is a primary international platform for presenting innovations and has a high turnover rate. Participants represent industries like agriculture, F&B, forestry, trade, and education. This includes over 440,000 visitors and more than 2,000 exhibitors from more than 140 countries.

Business profile of the event

Agritechnica is a trade fair that receives participants from diverse industries. These include agriculture, education, F&B, contracting, trade, forestry, and manufacturing. Government representatives and the IT sector also attend the event. Participants comprise:

manufacturers suppliers engineers developers researchers spare part managers OEMs procurement managers agricultural enterprises associations

contractors educational institutions government representatives farmers trade specialists purchasing experts forestry specialists start-ups workshop owners dealers

Companies that attend the fair include:

• AGCO International
• Maschinenfabrik Bernard Krone
• Fliegl Agrartechnik
• Xarvio BASF Digital Farming

What is new for Agritechnica 2023?

The edition will feature the award ceremonies for the 2022 editions of three international Award events. These will be:

• Agritechnica Innovation Award
• the SYSTEMS & COMPONENTS TROPHY – ENGINEERS‘ CHOICE
• the DLG-AGRIFUTURE CONCEPT WINNER

Did you know?

Agritechnica enables attendees to learn about the latest innovations and trends. They can also expand their networks and specialist knowledge. Furthermore, the trade fair permits over-viewing the market and gaining recognition.

Each edition of Agritechnica features a guiding theme that influences the discussed topics. For instance, the 2019 edition featured the subject ”Global Farming – Local Responsibility.” It focused on the importance of agricultural innovations as a vital contributor to goals such as climate protection. This included the intersection of global cultivation systems, material cycles, and local solutions.

The guiding theme, as mentioned, affects all sub-events. For instance, it determines the focus of the innovations that debut during the exhibition. The exposition is among the central sub-events featured in the support programme. It enables participants to network and conduct on-site business. It frequently features over 2,000 exhibitors, including leading market players and start-ups. Various associations, institutions and OEMS also present their services and wares. The exhibition space is divided into ten areas:

• Tractors & Transport
• Soil & Seed
• Harvest
• Crop Protection & Care
• Storage
• Digital Assistance
• Farm Inputs
• Forestry
• Know-How
• Trade & Services

The programme is divided into several sections to help participants:

• For Contractors & Farmers
• For Workshops & Trade
• For Foresters
• For Purchasers & Engineers
• For Young Professionals
• For DLG Members
• For Change Makers

Each section features two or more sub-events. Many of the micro-events are included in two or more segments. For instance, the DLG-AgrifutureLab is suitable for farmers, contractors, and change makers.

The section dedicated to farmers and contractors features sub-events such as:

• DLG-Spotlights
• DLG-AgrifutureLab
• DLG-Talk 'Technology'
• AGRITECHNICA Innovation Award

The DLG-Spotlights comprise conference sessions. During the lectures, attendees can learn about:

• soil cultivation
• irrigation
• fertilisation
• crop protection
• harvesting
• digitalisation

These allow participants to learn about the latest developments and how to use the changes. Example topics include digital farming connectivity, water efficiency, and soil management. The DLG-Talk 'Technology' in some aspects resembles the DLG-Spotlights. It comprises lectures that overview various industry-related topics. Yet, unlike the Spotlights, “Technology” focuses on technology-specific subjects. This includes the technological trends and potential future technology concepts.

The DLG-AgrifutureLab is a sub-event that enables start-ups to gain recognition. It comprises a conference area during which start-ups can present their cooperation models. Examples include providing information on agricultural biotechnology, soil microbiomes, and circular economy applications.

Among the central sub-events is the AGRITECHNICA Innovation Award. It is an international award of prime importance for the agricultural machinery sector. It grants recognition to several innovators via a gold or silver award. Exhibiting companies that are participating in the current edition can submit innovations. An independent commissary jury evaluates the submissions based on various criteria. The criteria differ for the two award types. For instance, a gold novelty must be a product that presents a new concept. They additionally can have applications that inspire the development of new processes. Such innovations need to have high profitability, energy use and safety benefits. Silver innovations receive recognition for changes such as enhancements that substantially improve functions. They also should feature high rates in criteria such as enhanced reliability.

Traders and workshop specialists can look forward to various sub-events. Such include the International Dealer Center, which allows them to network. Attendees gather in a specialised location and exchange views to achieve this task. The workshop sub-event is also suitable for workshop owners and experts. This is due to the micro-event allowing them to present their latest vocation offers to students.

Engineers and purchasers also have several sub-events dedicated to their specific goals. These include. These include the SYSTEMS & COMPONENTS Future Lounge. It is a technical forum that discusses agricultural machinery and engineering topics. Such include various systems, components, modules, accessories, and subjects like challenges. Often, the Future Lounge is distributed into sections. Examples include the 2019 edition, which featured four segments:

• Future Machine Architecture
• Additive Manufacturing
• Predictive Maintenance
• New Business Models

Each section featured a key topic. For instance, Future Machine Architecture focused on the challenges of strict emission regulations. Predictive Maintenance concentrated on the applications of disruptive technologies to reduce machine downtime.

Another sub-event of prime interest for engineers is the SYSTEMS & COMPONENTS Trophy. It is a high-level industry award that lauds innovative agricultural machinery development engineers. This includes novel or improved systems and components. It is a must-attend for engineers and buyers of agricultural or off-highway machinery. The sub-event is available to the exhibiting companies of the current edition. An independent commission selects the victorious via a majority vote. The voting takes place with the following criteria taken into consideration:

• Practical significance
• profitability and process benefits
• environmental and energy use benefits
• Workload and safety benefits

Similar in intent is the DLG-Agrifuture Concept. It is a recent addition that lauds innovative engineering concepts. In particular, it acknowledges ideas that have yet to reach market maturity. Participants can compete by submitting crop production and post-harvest management concepts and technologies. Each submission receives careful examination by an independent jury. The criteria used for the assessments include:

• Innovative character
• Practical relevance
• Agricultural region transferability
• Actual feasibility chance
• Level of attained sustainable development goals based on aspects such as:
  
  • Climate
  • Soil
  • Biodiversity
  • Water
  • Labour management
  • Plant conservation

The selection of the victorious occurs in two stages. The first stage is the selection of the shortlist. The second phase involves the election of the victorious submission. For the task, the shortlist is presented to the jury. Each submission undergoes a second examination and rating. The product, model, or animated video presentation with the highest rating receives the award. The other shortlisted submissions will be mentioned in the Novelty Magazine. During the trade fair, the winner will receive a reward. The award includes a certificate and material award.

Foresters can look forward to DLG-PraxisSpots. It is a sub-event that comprises a specialist information area and live demonstrations. These present the latest forestry issues and solutions, such as the latest challenges.

Young professionals can also look forward to Young Farmers’ Day and the Career & Campus. Young Farmers’ Day is a sub-event that allows attendees to network with young businesspeople. It features a dedicated conference area where participants can present their ideas. Campus & Career comprises a specialised platform that displays the latest work and educational opportunities. Various companies and academic institutions publish them. Among them are vocational schools and others.

DLG members can look forward to several sub-events. These include the DLG trade fair stand, which allows them to network. They also incorporate the Young DLG. It is a micro-event that attracts DLG members up to 36 years old to discuss “youth” issues, such as vocational ones. It also includes the Young Farmers Congress, which allows participants to exchange knowledge.

One of the sub-events which attendees should consider attending is the Farm Tours. These are tours to a machinery manufacturer or farm close to the site. These allow attendees to examine potential new wares and processes.

Agritechnica is a must-attend for attendees such as agricultural manufacturers and start-ups. Start-ups, in particular, can look forward to the SYSTEMS & COMPONENTS Future Lounge.

Your Hotel Room in Hannover

Invest in your business trip with hotel accommodation selected for your specific need. Travel 2 Fairs Ltd works with you to send you hotels in Hannover with an ideal location and price tag. This allows you to select the hotel offers that work best for you and place you near Hannover Fairground for a quicker commute. We have extensive experience in working with large groups. Thus you can query for parties of twenty people and more. The registration process takes up to a day, and you leave all details to us. Also, Travel 2 Fairs ltd assists with logistics as well. You can request a rent-a-car or an airport transfer in both directions, whether private or shared.

Logistics

Agritechnica is a biannual trade fair that is held for seven days. It comprises two Preview Days and five fair Days, with opening hours between 9 am and 6 pm. The DLG Service GmbH hosts the event at Messe Hannover.

Hannover Fairground is a venue close to the airport, the city centre, and the central station. This is because of the public transport connections that link these locations to the fairgrounds. For example, you can reach the site within 60 minutes from the airport. For the task, you can embark on the U-Bahn Line 8 and then the S-Bahn line S5. The entrance is within walkable distance of the S-Bahn station. You can also opt to rent a car, which allows you to reach the venue in 30 minutes. Thirty minutes is also the commuting time needed to access the Fairground from the city centre. The U-Bahn requires 40 minutes to commute from the central train station to the site. You can embark on the U-Bahn Line 8 for the task. The Hannover Fairground is very accessible from nearby cities. For example, you can commute by train from Hildesheim to the location in 30 minutes.

Hannover is a metropolis city with a comprehensive public transportation system. It is among the leading cities in Germany. Due to its importance, it has an extensive range of accommodation and dining options, including over 600 hotels, hostels, and restaurants. They also include guest houses, apartments, and bars. When considering where to stay or dine, opt for districts such as Mitte or List.

Audience and Statistics

Agritechnica features high turnover rates. For instance, the 2019 edition featured 2,800 exhibitors, 446,871 trade visitors and 1,478 media representatives. Participants represented 144 countries:

Germany UK Spain Italy China The Netherlands Turkey France Austria India USA

Finland Canada Russia Czech Republic Brazil Switzerland Romania Argentina Australia Egypt Ghana

Indonesia Iran Japan South Korea Nigeria Norway South Africa