Agritechnica

About the event

DLG has announced their final decision to postpone Agritechnica until 2022. Plans for the next live edition in Hanover, Germany are already put into motion. As of right now, the dates are slated for February 27th – March 5th. Organisers are working to create a safe environment in compliance with government COVID-19 regulations at Messe Hanover. There’s no way to safely hold a trade show in person due to the coronavirus pandemic, and DLG stresses that meeting face to face is the best way to conduct business. That’s why there will be any digital event in the meantime, which is scheduled for November 2021. The pandemic has changed the event industry to embrace new digital options, but nothing can replace physical events. Agritechnica remains the flagship event of the industry and organisers await you in person again in 2022.

Calling Card 

Agritechnica is considered the world’s number one trade show dedicated to the agricultural sector, specifically agricultural machinery. The international event is referred to as the home for farmer pioneers as well as the future of plant production. It’s a big claim, but Agritechnica proves itself edition after edition with incredible turnout and mind-blowing technological presentations. The trade show is based in Hannover, Germany. Editions cover 23 exhibition halls at Messe Hannover every two years. Programming covers a full week at the end of February, which gives a powerful start of the year to manufacturers and suppliers in agriculture. If you want to discover technological breakthroughs as they happen in your specific field, then this is where you should attend.

Business Potential 

Agritechnica maintains a bird’s eye view over the entire value chain. That’s why it has become a global leader. Every single link in the supply and processing chain are showcased. The exhibition space is divided into the following areas – tractors and transport, soil and seed, harvest, knowledge, crop protection and care, storage, special crops, systems and components, digital assistance, farm input, forestry, trade and services. Buyers encounter brands such as AGCO International, Fliegl Agrartechnik, Maschinenfabrik Bernard Krone, NEVONEX powered by Bosch and Xarvio BASF Digital Farming. Naturally, there’s a lot of interest from buyers and different types of professionals in the industry. The audience consists of machinery specialists, farmers and contractors. A big part of the event is centered on B2B connections, but exhibitors have also the chance for B2C sales. 

Did You Know? 

Each edition of Agritechnica follows its own specific theme. The upcoming edition will focus on GREEN EFFICIENCY, which will serve as the guiding theme tying everything together. The risk of environmental collapse and needs for sustainability have been driving forces in agriculture for years. Agritechnica will showcase new methods and tools to manage the environment impact on natural resources, while still producing high-quality harvests. If you want to get your career started in agriculture, then you can head on over to the Job & Networking Forum at the Campus & Career area. You get to learn about a variety of professions, gain guidance and even receive training. You also have access to all the relevant universities and colleges available. 

Your Hotel Room in Hannover

Pick Travel 2 Fairs ltd to provide you with accommodation for trade shows tailored to your exact specifications. Tell us how much you’re willing to spend on a room per night and how many people are coming with you. We help you discover the most affordable hotel rates for Agritechnica within your price range and a good location near Messe Hannover. We know our way around Hannover and have a large database of options. Travel 2 Fairs ltd also values how you will get around town, which is why we’re able to arrange airport transfers in both directions and also have rent-a-car options on offer. It doesn’t need to be hard to plan your next business trip!