Frankfurt Book Fair

Covid-19 Update

The Frankfurt Book Fair will take place as an in-person event between the 20th and 24th of October 2021. Messe Frankfurt will be the location for the event and a strict COVID-19 prevention plan will be in place. The prevention plan will include the following safety measures:

• Attendees can only enter if they have recovered or have a vaccine/negative test. Admission documents confirming their status include: 

• • proof of complete vaccination,
  • proof of having recovered from COVID-19 between 1 and 6 months before the event
  • a negative COVID-19 test result, be older than 24 hours on the day of presence.
• Attendees must present the respective documents along with their IDS at the entrance
• Attendants must maintain a social distance of 1.5 metres between each other
• Attendees must always wear mouth and nose protection. Possible exclusions can include areas providing food. 
• Attendees must sneeze or cough into the crook of their arms and away from others. They should furthermore avoid forms of physical contact such as shaking hands. 
• Attendants must wash their hands at least once an hour or after touching surfaces.
• Disinfectant dispensers will be available in strategic locations. Such include the entrances, restrooms, catering outlets and restaurants. 
• Messe Frankfurt will have adjusted cleaning intervals. There will also be a dedicated team for disinfecting often-touched areas and surfaces.
• Ventilation will include a constant supply of air with high-functioning filters. 

Calling Card

The Frankfurt Book Fair is the leading book trade show for the publishing industry. Founded in 1949, it is the location where such professionals gather to discuss ideas. The Book Fair furthermore provides opportunities for specialists to find new content. The event additionally is the location for gathering knowledge about the latest innovations. The event takes place at Messe Frankfurt, one of Frankfurt’s leading venues. 

Business Profile of the Event

The event is where writers, publishers, literary agents, and film producers gather. Furthermore, the Buchmesse is the meeting location for editors, journalists, screenwriters, and merchandisers. Many professional booksellers, publishing houses, publicity, and marketing departments also attend the fair. So do publicists, advertising sales agents, literary scouts, and production editors. 

Many companies of high renown attend the fair. Among them are the Waterstones and Barnes & Noble bookshop chains. The HarperCollins Publishers India and the Scottish indie-publisher Canongate additionally attend.

What is new for Frankfurt Book Fair 2021?

Frankfurt Book Fair 2021 will feature Canada as the Guest of Honour. The fair will feature a pavilion dedicated to the country. At the pavilion, attendants can meet contemporary authors and their works of literature. Canada will additionally present English and French-language literature from famous authors. Such include Margaret Atwood and Dany Laferrière Douglas. They also feature Alice Munro, Coupland, Yann Martel, and Michael Ondaatje. German and Canadian cultural institutions will additionally support the fair. So will various publishers, agents, authors, and translators.

The Frankfurt Buchmesse will additionally feature several new event additions to its programme. Among them is Frankfurt Studio Festival. The Festival allows agents/publishers to present their authors using theme-related slots. The event will present current trending topics. The broadcasts will allow digital and onsite attendees to learn about contemporary authors. The Studio will stream the live broadcasts on all public days. It will broadcast talks, lectures, and panel discussions. The broadcastings will also take place on social media channels. The trend topics of the Festival will include the following:

• From the adventure of growing up: Coming of Age novels
• Writing Close to Life: Autobiographical Literature (and Autobiographies)
• The fascination of family novels — generational novels — multi-part sagas
• Clear the stage for debutants!
• Dance on the volcano: From the Roaring Twenties to World War II
• True Crime, True Crime (crime, thriller)
• Magical Worlds: The magic of fantasy novels
• The controversial issue of identity politics: In which society do we want to live?
• Climate — the global challenge 
• Exciting scientific non-fiction books (maths, physics, medicine, etc.)
• Job & career (in times of Corona)
• Relationship instead of upbringing / happy children, happy families
• Self-sufficiency, garden, dream of country life
• Healthy eating
• Be different — so what? Diversity theme
• And the series beckons forever: Why we love Commissario Brunetti, Ann-Katrin Klaasen, Max Ballauf and Fredy Schenk so much …

Another new addition to the Frankfurt Book Fair will be the addition of Workstations. These will be personal workspaces in the centre of the exhibition site. This allows attendants to be close to their customers. The workstations will have different locations throughout the halls. They will be bookable by the day. The stations will include 3 chairs, a bench cabinet, coat hook, socket, and Wi-Fi.

The ARD Book Fair Stage will have its location in the Festhalle. It will feature the presentations of new titles from authors such as: 

• Helen Macdonald
• Bülent Ceylan
• Colm Tobín
• Elke Heidenreich
• Prof. Dietrich Grönemeyer
• Daniela Krien
• Janina Kugel
• Eva Menasse
• Emine Sevgi Özdamar
• Sven Regener
• Edgar Selge
• Aminata Touré.

The Book Fair will include Master Classes. These will be intensive one-hour sessions that will examine best practices. They will additionally promote information exchanges between the lecturers and attendants. Frankfurt Book Fair 2021 will also have book sales permitted on all public days. 

The fair will furthermore feature the BookFest City. This is a popular festival that will feature events throughout the city. The Festival will celebrate and honour international cultural and literary stars. It will also provide opportunities on all 5 days of the Buchmesse. Events in the BookFest include presentations by best-selling authors, tastings, and poetry slams. Attendees can additionally visit concerts, parties, workshops, discussion panels and others. 

The ABC International Excellence Award will have its ceremony take place at the fair. The World Intellectual Property Organization (WIPO) will host the event.

Did You Know? 

The Frankfurt Book Fair is a show that can help professionals in gaining recognition. Furthermore, it can aid them in maintaining contacts and forming new ones. The Fair can serve as a way to researching the market and comparing competitors. Additionally, professionals can present their newest product additions and expand their specialist knowledge. 

The Frankfurt Book Fair can help specialists in completing goals via its programme. This includes the B2B and B2C opportunities presented by the exhibition. The exhibition allows the publishing industry to showcase its latest additions. The exhibition often exceeds 7 000 exhibitors, allowing attendees to network. The exhibition features several collective stands. The Stands include Independent Publishers, Audiobooks, Stationery & Gifts.

Collective Stand Independent Publishers is where independent German-speaking publishers show their latest titles. This allows them to both gain recognition and set trends that can set the tone for the upcoming year. Furthermore, the stand is the location for German-speaking attendees to discover new authors. Each publisher can present up to 24 titles, ranging from fiction to specialised books. 

Collective Stand Audiobook is a presentation zone for audiobook bestsellers and new releases. Such include autobiographies, fiction and non-fiction, sciences, self-help, and others. Visitors of the stand can buy new additions for their listening playlist.

Collective Stand Stationery & Gifts is the presentation hub for products such as stationery. This allows exhibitors to expand their business and visitors to find new accessories. Such accessories include bookends, page markers, book holders, book sleeves and others. 

The Frankfurt Book Fair also features many events of interest besides the exhibition. Among them is the Literary Agents and Scouts Centre where agents can network. Another event of interest is the Frankfurt Academic. It is the exhibition site for scientific and academic publishing topics. The event allows professionals to learn about the various academic publishing options. They can also learn about innovations and trends related to information management. Furthermore, the Frankfurt Academic is the location for attendees to network. The event often showcases ground-breaking technologies for digital publishing and related business models. The Frankfurt Academic is the leading event for professionals such as librarians. 

The Frankfurt Authors is the leading event for bloggers, authors, and self-publishers. It is where such professionals can expand their specialist knowledge. This includes learning about character development, wording, and finished novels. The event provides such specialists with an opportunity to network. Often the topics of the zone include tips on making a living from blogging and writing books. Often, such topics receive mention in interactive webinars and live workshops. Writers, publishers, and bloggers can also gain recognition via the Book Blog Award. 

Another event of interest is the Frankfurt EDU. It is an event where education specialists can discuss the education sector's future. This includes the potential and challenges of using technology in education. The zone is the meeting location for EdTech companies and publishers. The Frankfurt EDU often includes various sub-events, such as discussions. 

Another event in Frankfurt Buchmesse’s support programme is the Frankfurt Kids. It is the meeting location for professionals working in children and youth literature. It is the event where such specialists can engage with experts in panel discussions. The Frankfurt Kids often feature the latest highlights and trends as topics. Such include the latest information about children’s media and early-child education. Other subjects of discussion include the importance of diversity and learning innovations. 

The New Generation also provides insights into a certain age group. The target age group is youths and young adults. The event allows specialists to learn about new media trends. Furthermore, it allows professionals to exchange information with leading BookTubers, and influencers. They can also network with publishing professionals and experts. The event furthermore provides an opportunity to gain recognition. This is due to the Frankfurt Young Stories Contest. This is a writing contest where the winner can gain recognition and a monetary prize of 500 euros. They can also gain the opportunity to partake in a writing workshop. The Contest elects up to 5 winners. 

Many professionals can gain from attending the Frankfurt Book Fair. Such include writers, publishers, literary agents, film production houses and media representatives. Additionally, literary scouts, film producers, screenwriters, and merchandisers should opt to attend. So should booksellers, education specialists, stationery and service providers. BookTubers, influencers, bloggers, podcasters, librarians, and academics should not overlook attending as well. 

Start-ups can look forward to several events in the support programme. Such include the various Awards and the Frankfurt Young Stories Contest.

Your Hotel Room in Frankfurt 

Invest in your business trip with hotel accommodation selected for your specific need. Travel 2 Fairs Ltd works with you to send you hotels in Frankfurt with an ideal location and price tag. This allows you to select the hotel offers that work best for you. Such as placing you near Messe Frankfurt for a quicker commute. We have long worked with large groups, so you can query for parties of twenty people and more. The entire registration process takes up to a day, and you leave all details to us. Also, Travel 2 Fairs ltd assists with logistics as well. You can request a rent-a-car or an airport transfer in both directions, whether it is private or shared.

Logistics 

Frankfurt Buchmesse is an annual event organised by Frankfurter Buchmesse GmbH. It takes place at Messe Frankfurt for 5 days. Visiting hours for the fair are between 9 am and 6:30 pm, or between 9 am to 5:30 pm. 

There are several alternatives to reaching Messe Frankfurt. Among them is opting for a taxi, aboveground train, metro, or walking. For example, when travelling from Frankfurt’s Central Station, you can opt for a taxi or the train. You will reach the venue in 8 to 10 minutes when opting for a taxi. The journey would take 17 minutes when travelling via the aboveground train. As an alternative, you can opt to walk to the venue from the central stations. This allows you to reach Messe Frankfurt in 35 minutes. 

When travelling from Frankfurt Airport, you can choose a taxi or public transport. Depending on the road taken, the taxi will allow you to reach Messe Frankfurt in 12 to 20 minutes. Via public transport, the journey will be longer, ranging between 35 and 50 minutes. Frankfurt has railway and road connections that connect it to the rest of Germany. For example, the city is a 2-hour commute from neighbouring Offenburg.

Frankfurt has ample options for sleeping and dining in the city. For example, the Altstadt or Old City district has about 30 or more hotels and dining places. Frankfurt also has other recommended areas for resting and dining. Among them are the Innenstadt or Inner City.

Audience and Statistics

The Frankfurt Book Fair is a high-profile and high-attendance event. It receives over 250000 attendees during its editions. For example, its 2018 edition accommodated 7503 exhibitors and 10000 media representatives. It additionally received 285024 visitors. A total of 110 countries attend including China, Russia, the UK, the USA, and Germany. Other represented nations include Japan, Italy, Poland, Finland, Kazakhstan, and Taiwan. Argentina, Brazil, Columbia, Canada, and Singapore also attend. Several industries attend the fair. Among them are the media, education, publishing, printing, and film ones.