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The marketing industry is a central economic segment. It focuses on the process of marketing goods through various marketing channels. This includes researching target groups, selecting an appealing product, et cetera. Marketing can be business-to-consumer or business-to-business. The marketing sector is a critical partner for many industries. This is because it is vital to reach the target group. For example, it helps the HoReCa, health and entertainment industries. It further helps the beauty, fashion, food, and drinks industries. It also helps the education, sports, real estate and IT sectors. Also, it serves the automotive, electronics, consumer goods and telecommunications industries. Marketing, furthermore, is a crucial partner for the financial and retail industries. As a result, it is a high-value sector. For example, some leading companies have earned USD 61 600 000 000 in recent years. For example, some prominent companies have obtained 61 600 000 000 USD in recent years. The industry often researches the latest challenges and trends. It also implements innovations to meet the demands of the target audiences. Such topics are discussed during annual or biannual trade expositions in various countries. These include the Federative Republic of Germany and the Kingdom of the Netherlands. Such events attract tens of thousands of participants.