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Marketing

Overview of the marketing industry

The marketing industry is a central economic segment. It focuses on the process of marketing goods through various marketing channels. It includes researching target groups and selecting an appealing product. Marketing can be business-to-consumer or business-to-business. It results in a sector that spans over 6.5 million marketers. The marketing sector is a critical partner for many industries. It is due to it being vital to reach the target group. For example, it helps the HoReCa, health, and entertainment industries. It further stimulates the beauty, fashion, food, and drinks industries. It also supports the education, sports, real estate, and IT sectors. Also, it serves the automotive, electronics, consumer goods, and telecommunications industries. Marketing, furthermore, is a crucial partner for the financial and retail sectors.

Is the industry of high value and innovative?

The marketing industry is a high-value sector. For example, it has recently reached a market size of $1.7 trillion. It often researches the latest challenges and trends. It also implements innovations to meet the demands of the target audiences. During annual or biannual trade expositions in various countries, they discuss such topics. These include the Federative Republic of Germany and the Kingdom of the Netherlands. Such events attract tens of thousands of participants.