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About the event


The in-person PLMA 2023 will return to RAI Amsterdam between the 23rd and 24th of May, 2023. The venue will not feature strict coronavirus safeguards. This is due to countermanding the domestic restrictions related to the pandemic. Attendees arriving from China should note that they may have to show negative test results upon arrival. This is due to the instated travel limitations.


The PLMA trade show is a vital private label trade exhibition. It is an annual business that occurs at the RAI Amsterdam. It serves as a crucial trend and innovation barometer. This includes presenting novel solutions related to food & beverage products, cosmetics, handicrafts, and decorations. As a result, the trade exhibition receives over 17 700 participants. This includes more than 2 700 exhibitors and over 15 000 visitors. These comprise decision-makers from around 120 nations. Among them is the Republic of South Africa, the Federal Republic of Brazil, the People's Republic of Canada, Germany, and the Republic of India. PLMA’s attendees feature department stores, super/hypermarkets, discount stores, and drug store representatives. They also include manufacturers, retailers, and suppliers. Such attendants network, present or examine wares, overview markets, exchange knowledge and earn recognition. Such business goals occur on a 42 000 m2 event space comprising 15 exhibition halls and over 60 national pavilions.

About PLMA

PLMA’s agenda features many showstoppers. Such include the New Product Expo, the International Consumer Survey, the International Salute to Excellence Award and the Idea Supermarket.

PLMA’s exhibitor and attendee lists include leading companies, such as:

  • Aldi;
  • Carrefour;
  • Ikea Foodservices;
  • Kaufland;
  • Lidl;
  • Metro;
  • Mercadona;
  • Mercator;
  • Rewe;
  • Spar;
  • Tesco.

Such companies represent various industries. Among them are the hobby, household goods, glassware, ceramics, leisure, food & beverage, retail, marketing, PR, advertising, pet care, health, and beauty sectors.

PLMA Accommodation

Procure suitable accommodation for PLMA before all the good deals are taken with Travel 2 Fairs Ltd. All that is necessary is to inform us about how many rooms you need, how much you wish to spend, and your desired location. Travel 2 Fairs Ltd manages the rest. Reserve lodgings adjacent to RAI Amsterdam and gain valuable access to public transport. We can advise you on the best routes to take to the venue. Aside from affordable hotel accommodation for exhibitions, we also provide transport services. One way to travel to your hotel is to have a rent-a-car wait for you at the airport. Another is to schedule an airport transfer in both directions.

Event information might be outdated because of the coronavirus pandemic. More information is available from the organiser.

Past Editions

PLMA 2022

The 2022 edition of PLMA took place as a live event between the 31st of May and the 1st of June 2022. It was held in the RAI Exhibition Centre amidst the absence of coronavirus safeguards. This was due to the lifting of the related domestic restrictions. The event received over 14 000 visitors and users from 120 countries. It additionally featured 2 500 exhibitor firms from more than 70 nations on 42,000 m2 of event spaces.

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