PLMA supports private label brands and manufacturers to engage with potential buyers within the global market, negotiate deals and strengthen existing customer relationships. The international trade show services the entire private label value chain of food and non-food products. Under the roof of Amsterdam RAI in Amsterdam, the Netherlands, buyers have access to health and beauty, household and kitchen, DIY, electronics, personal hygiene, leisure and gardening, drinks, dry and canned goods, fruits and vegetables, frozen food and ready-to-eat products. Not only are exhibitors able to reach the biggest decision makers in the industry, but they can also push their brands to new international markets in and outside of Europe.
- PLMA sees on average over 2700 international exhibitors organised within 15 halls and in over 60 national pavilions. Foot traffic for the two days registers upwards of 15,000 trade visitors in total;
- Although firmly created for the needs of the European market, PLMA also opens its scope to innovative retailers from United States, Latin America, Africa and Asia as part of the show’s Idea Supermarket;
- Visitors also benefit from an advanced seminar programme, which touches upon packaging issues facing private label and market share statistics and how private label and smaller brands are gaining market share.
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