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PLMA 2025

(20 May 2025 - 21 May 2025 )
Location: Netherlands, Amsterdam

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About the event


The in-person PLMA 2025 will return to RAI Amsterdam between the 20th and 21st of May 2025.


The PLMA trade show is a vital private label trade exhibition. It is an annual business that occurs at the RAI Amsterdam. It serves as a crucial trend and innovation barometer. This includes presenting novel solutions related to food & beverage products, cosmetics, handicrafts, and decorations. As a result, the trade exhibition receives over 17 700 participants. This incorporates more than 2 700 exhibiting firms and over 15 000 visitants. These comprise decision-makers from around 120 nations. Among them is the Republic of South Africa, the Federal Republic of Brazil, the People's Republic of Canada, Germany, and the Republic of India. PLMA’s attendees feature department/discount shops, hyper/supermarkets, and drug store representatives. They also include manufacturers, retailers, and suppliers. Such attendants network, present or examine wares, overview markets, exchange knowledge and earn recognition. Such business goals occur on a 42 000 m2 event space comprising 15 exhibition halls and over 60 national pavilions.

About PLMA

PLMA’s agenda incorporates diverse show-stoppers. Among them are New Product Expo, International Consumer Survey, International Salute to Excellence Award and Idea Supermarket.

PLMA’s exhibitor/attendee lists feature pre-eminent enterprises, such as:

  • Aldi;
  • Carrefour;
  • Ikea Foodservices;
  • Kaufland;
  • Lidl;
  • Metro;
  • Mercadona;
  • Mercator;
  • Rewe;
  • Spar;
  • Tesco.

Such companies represent various industries. Among them are the hobby, household goods, glassware, ceramics, leisure, food & beverage, retail, marketing, PR, advertising, pet care, health, and beauty sectors.

PLMA Accommodation

Procure suitable accommodation for PLMA before all the good deals are taken with Travel 2 Fairs Ltd. All that is necessary is to inform us about how many rooms you need, how much you wish to spend, and your desired location. Travel 2 Fairs Ltd oversees the rest. Secure accommodations close to RAI Amsterdam and earn the advantage by gaining invaluable access to public transportation. We can inform  you of the top-grade paths to take to the venue. Besides affordable accommodation for exhibitions, we also provide transport services. One way to travel to your hotel is to have a rent-a-car wait for you at the airport. Another is to schedule an airport transfer in both directions.

Event information might be outdated because of the coronavirus pandemic. More information is available from the organiser.

Past Iterations

PLMA 2022

PLMA 2022 was a live event held between the 31st of May and the 1st of June 2022. It was held in the absence of coronavirus safeguards. This was due to the lifting of the related domestic restrictions. The event received over 14 000 visitors and users from 120 countries. It additionally featured 2 500 exhibitor firms from more than 70 nations on 42 000 m2 of event space.

PLMA 2023

PLMA 2023 occurred as a live trade exhibition between May 23rd and May 24th, 2023, in Amsterdam RAI. The venue did not include coronavirus safeguards due to the repealed pandemic restrictions. The iteration received more than 30 000 attending professionals from 125 nations and over 2 600 exhibiting firms.

PLMA 2024

The PLMA 2024 show in Amsterdam occurred between May 28th and May 29th, 2024, in Amsterdam RAI. It took place as a live trade expo on 44 000 m2. It presented the wares of more than 2 900 exhibiting firms from 73 nations. They were overviewed by over 17 000 visitants from more than 125 countries.

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