IFE

COVID Update

It’s regrettable, but not surprising to hear about the cancellation of IFE 2021 as a result of COVID-19 and lack of government guidance. Montgomery International Ltd. had to make the very tough decision to wait an entire year and return in March 2022 with a stronger, safer event complex.

Live trade fairs are especially important for the foods and drinks industry, which is why it’s so important to bring back IFE 2022 as a physical event. The new dates are confirmed for the period March 21^st – March 23^rd at ExCel London. The exhibition grounds have an ‘All Secure Standard’ risk-assessment and plans for extensive coronavirus preventive measures. 

Calling Card 

The International Food & Drink Event – IFE for short – has been at the centre of the food and beverages industry in the UK. It’s the biggest and best loved international exhibition every time it is staged in London, UK. ExCel London welcomes thousands over the course of four days every single year in March. IFE takes place at the start of the year and gives chance for exhibitors to get reacquainted with existing clients and generate sales leads on a grand scale. Nowhere else do you discover the same quality of products and attendees, not to mention learn all new emerging trends and innovations. 

Business Profile 

When we talk about IFE being the biggest of its kind in the UK, we mean the biggest and this all extends to the type of products on display. The exhibition halls are divided into nine themed areas: Great British & Irish Food, grocery, health & wellbeing, cheese & dairy, drinks, bakery, meat & seafood, ingredients, and snacks & confectionery. As you can see, that’s the entire food and drinks industry in the UK, which makes IFE the perfect venue to break into the UK market and also to come in contact with brands such as Tesco and Planet Organic, TEA REX, Sodexo, Borough Market, Gourmet Burger Kitchen, Harrods and even the NHS. IFE is the prime meeting point for buyers, but you also have related professions in attendance whether it’s food production specialists or chefs who have come to sign up for cooking competitions. 

Did You Know? 

The future of food and drink is a topic very near and dear to IFE. It’s why organisers work hard to secure first-rate experts and veterans in the industry to assist visitors and exhibitors. Over the course of a single edition, you have your choice between 70 talks, interactive workshops and panels that tackle market opportunities, industry challenges, responsible production and sustainability. It is the perfect source for information, especially if you step onto the Talking Trends stage. There you can learn about new cuisines and perform taste tests. Business owners can also tap into the experience and knowledge of seasoned experts at the Advice To Go Zone. Last but not least, stay for the cooking championships that happen every year across multiple disciplines. 

Your Hotel Room in London 

Booking hotels close to ExCel London without overspending on your business trip. Travel 2 Fairs ltd is where you should head for discounts and deals on hotel rooms. We operate with hotels across every price category, so we’re able to accommodate businesses at all sizes and ability. Give us a price range and you receive your hotel reservations for IFE within the day. Your experience is our top priority so we seek to place you close to public transport for a speedier commute. In addition, we’re able to support you the moment you land with a transfer service waiting for you to take you to your hotel. Alternately, we can also provide you with a rent-a-car.