ITB Berlin

Location: Germany, Berlin

Industry: Travel & Outdoor Tourism

Organizer: Messe Berlin

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About the event

Update

ITB Berlin 2026 will occur between the 3rd and 5th of March 2026 in Messe Berlin alongside ITB Berlin Convention.

Preface

ITB Berlin (Internationale Tourismusborse Berlin) is one of the largest and most pivotal trade fairs for the tourism and HoReCa industries. It is an annual trade show founded in 1966 that serves as a central B2B platform. It presents the latest services, products, and popular destinations. This includes hospitality packages, holiday properties, and over 180 travel locations. This allows ITB Berlin’s attendees to prepare for the upcoming tourist seasons by learning about the latest market-driving forces, innovations, and business opportunities. The event welcomes more than 160 000 visitants and approximately 10 000 exhibiting firms, including around 1 000 leading buyers. They network, present new products, conduct business and expand their specialist knowledge on an event area of 160 000 m2.

About ITB Berlin

The ITB Berlin event receives participants from the tourism, HoReCa, and outdoor & travel sectors. Additionally, members of the transport and aviation industries attend the event. So do the media and event organisation sectors.

The ITB Berlin agenda features various showstoppers. These include the exhibition, which enables the overview of numerous hotels, holiday properties, travel packages, destinations, and types of tourism. Examples include adventure travel, business travel, medical tourism, and others. Additionally, the fair presents career and education opportunities via the ITB Career Center. Participants should also not overlook the ITB Berlin Awards, including the ITB Book Awards and the Destination Awards, as they grant recognition. The ITB MICE Forum is a must-attend for participants seeking to expand their knowledge.

ITB Berlin’s exhibitor list features various leading enterprises. Examples include:

Accor Hotels;
Airbnb;
Aegean Airlines;
Cvent;
Hilton;
Grand Hyatt;
Lufthansa Group;
Adobe Rent a Car;
Air India Limited;
AUDI AG;
Berlin Airport;
Bhutan Wind Horse Tours;
Booking.com;
BWH Hotel Group®;

Cosmopolitan Hotels;
Swarovski Kristallwelten;
Disney;
DoubleTree by Hilton;
Expedia Group;
Feline Holidays A/S;
Finnair;
Düsseldorf Airport;
Frankfurt Airport;
Golden Tulip;
Hilton Worldwide;
Hyatt Regency;
Iberostar Hotels;
IHG Hotels & Resorts;

InterContinental;
interCaribbean Airways;
JW Marriott;
Kempinski Hotel;
Le Meridien;
Leonardo Hotels Group;
Maritim Hotels;
Marriott International;
Meininger Hotels;
MGM Resorts;
Qantas Airways;
Qatar Airways;
Radisson Hotel Group;
The Ritz-Carlton.

ITB Berlin Accommodation

Procure suitable accommodation for ITB Berlin with Travel 2 Fairs Ltd. All that is necessary is to inform us about the rooms you need, how much you wish to spend, and your desired location. Travel 2 Fairs Ltd manages the rest. Reserve lodgings adjacent to Messe Berlin. This will improve your commuting time by gaining invaluable public transport access. We can inform you of the top-quality routes to take to the locale. Apart from reasonable lodging accommodation for expositions, we similarly supply transportation services. One travel method to your hotel is to have a rentable car expecting you at the airport. Another is to schedule an airport transfer in both directions.

Event information might be outdated because of the coronavirus pandemic. More information is available from the organiser.

Past Iterations

ITB Berlin 2022

The 2022 edition of ITB Berlin occurred as a digital event between the 8th and 10th of March 2022, with a Digital Business Day on the 17th of March 2022. The event was hosted on itb.com with the aid of Messe Berlin. The edition took place as a digital trade exposition due to the pandemic. The edition featured 223 speakers, 450 correspondents from 30 countries, and 60 700 visitants from 125 nations. 2 500 buyers from 96 countries attended the Digital Business Day.

ITB Berlin 2023

The 2023 iteration of ITB Berlin received approximately 5 500 exhibiting firms from 161 nations and 90 127 visitants from over 180 countries. This includes 1 300 ITB Buyers’ Circle members, with 70% travelling from overseas. 3 000 correspondents, 333 travel blog experts and 400 international lecturers additionally attended.

ITB Berlin 2024

The 2024 iteration of ITB Berlin was a live trade exposition hosted in Messe Berlin. It featured more than 5 500 exhibiting firms from 170 nations and approximately 100 000 attendants on 150 000 m2. This included more than 300 bloggers, around 3 200 media specialists from 103 countries, 24 000 conference attendees, 1 300 leading purchasers from the ITB Circle, approximately 80 ministers and state secretaries and 72 ambassadors.

ITB Berlin 2025

Feria ITB Berlin 2025 was a live trade expo held in Messe Berlin. It presented the wares of 5 800 exhibiting firms from over 170 nations (5% increase compared to 2024) and showcased the lectures of around 400 lecturers. Among the approximately 100 000 visitants were 1 300 leading purchasers from the ITB Circle (87% of the visiting from abroad). Over 80 000 business contacts were created during Feria ITB Berlin 2025.

10,000+

exhibitors

160,000

sq m of exhibition area

160,000+

trade visitors

Our visitors for the event

Krzysztof Nowak

Motel One Bonn-Beethoven
Anuga

Good morning,

Thank you very much for your services. We were very satisfied with the hotel.

The only problem was the lack of parking - we had to use offsite car parks. We need to take this into account in our future arrangements.

Pozdrawiam / Best regards

Anuga 2023

James Bruno

Elizabeth Lifestyle Hotel
CPhI Worldwide

This was a very nice hotel and would consider staying again in the future. The hotel staff was friendly and helpful and the rooms were adequate and clean. The hotel is located near the subway station as well as the larger metro station at the Duomo. It was easy to get to the station and get around the city when necessary.

Ms. Ann-Sofie Lundberg

ibis budget Muenchen City Sued
Bauma

Hello Simon,

Thank you for calling, and thank you for sharing your contact!

We are satisfied with the hotel, clean rooms, friendly staff and good breakfast. Not far from the exhibition area, and a quiet place. Everything was handled smooth, good service.

Best regards,

Ann-Sofie Lundberg

Jørn-Gunnar Jacobsen

Hotel Gotico
Seafood Expo Global

Hello,

Everything was OK with the hotel.

Mvh/ Best regards

Seafood Expo Global - 2024

Marta Iannuzzi

Les Terrasses d'Eze - Hôtel & Spa
Monaco Yacht Show

Dear Megan,

It's nice to hear from you. The stay was fine and all the coworkers enjoyed the Hotels (both the terrasses and Olympia)

Have a nice day,

Marta Iannuzzi

Boat Shows Coordinator

Kristín Sævarsdóttir

25hours Hotel The Goldman
Ambiente Germany

It was great to get the help from Travel to Fairs helping me to find a suitable hotel for a group of 5-6 people attending Ambiente 2024. We were late in arranging how many would go and always adding more people but Jack Turner and his colleagues solved all our needs fast and with a remarkable patience. I recommend Travel to fairs to everyone travelling for work.

Patricia Ziebis

Mercure Residenz Frankfurt Messe
Light + Building

Good day.

I´m fine. I hope you too.

Thank you for asking. This is the second time my colleagues stayed at this hotel because of its proximity to the fairgrounds and comfortable facilities.

We knew it thanks to Megan and already accommodated in 2022 during the same fair.

Compared to the previous time I was informed by colleagues that the treatment was not that good.

On the other hand, the treatment with Megan Moore has always been very correct and efficient. I hope to contact her for other alternatives next time.

Light + Building – 2024

Alessandro Franci

B&B Hotel Hannover-City
EMO Hannover

Hello Ben,

Everything went well at the B&B Hotel Hannover-City during EMO Hannover 2023.

EMO Hannover 2023

Lisa Gray

Mercure Hotel Dusseldorf Ratingen
ProWein

Hi Michelle

Thanks for the follow up on our ProWein 24 trip.

The Mercure served its purpose for us as we were only there a couple of nights - and didn't really spend too much time at the hotel.

We understood hotel was a bit further out (and this was reflected in the pricing) - only slight negative was length of time it took for a taxi to arrive. Would have hoped hotel had a contract with taxi firm to ensure guests don't have too long to wait once ordered. We learned from our initial mistake and ensured we had pre-ordered a taxi for return to airport.

Positives:

Helpful staff

Great humour from barman!

Clean, basic rooms

Negatives:

No safe in room

No iron in room

Length of time for taxis to arrive

Overall, Michelle made the booking process very simple and was a great help with my questions and area information - thank you!

Should we require accommodation for events going forward we'll be in touch.

Thanks

Lisa

ProWein 2024

Stefan van Rooyen

McDreams Hotel Dusseldorf-City
ProWein

Great Service!! Thank you very much!!

Dina Gijssels

Tulip Inn Frankfurt Airport
ISH

Hello Michelle,

I want to thank you for the great service you offered me. It was a pleasure to work with you.

I wish you happy holidays and a new year surrounded by lovely people!!

Greetings,

Dina

Debra Seagreen

Hotel Monopol
IFFA

Nick Lloyd is very helpful, and friendly. He replies to questions quickly and informatively. We did not end up booking anything due to other reasons, but I would recommend Nick Lloyd to anyone wanting to book accommodation for conferences.