ITB Berlin

Location: Germany, Berlin

Industry: Travel & Outdoor Tourism

Organizer: Messe Berlin

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About the event

Update

ITB Berlin 2025 will occur between the 4th and 6th of March 2025 in Messe Berlin alongside ITB Berlin Convention.

Preface

ITB Berlin (Internationale Tourismusborse Berlin) is one of the largest and most pivotal trade fairs for the tourism and HoReCa industries. It is an annual trade show founded in 1966 that serves as a central B2B platform. It presents the latest services, products, and popular destinations. This includes hospitality packages, holiday properties, and over 180 travel locations. This allows ITB Berlin’s attendees to prepare for the upcoming tourist seasons by learning about the latest market-driving forces, innovations, and business opportunities. The event welcomes more than 160 000 visitants and approximately 10 000 exhibiting firms, including around 1 000 leading buyers. They network, present new products, conduct business and expand their specialist knowledge on an event area of 160 000 m2.

About ITB Berlin

The ITB Berlin event receives participants from the tourism, HoReCa, and outdoor & travel sectors. Additionally, members of the transport and aviation industries attend the event. So do the media and event organisation sectors.

The ITB Berlin agenda features various showstoppers. These include the exhibition, which enables the overview of numerous hotels, holiday properties, travel packages, destinations, and types of tourism. Examples include adventure travel, business travel, medical tourism, and others. Additionally, the fair presents career and education opportunities via the ITB Career Center. Participants should also not overlook the ITB Berlin Awards, including the ITB Book Awards and the Destination Awards, as they grant recognition. The ITB MICE Forum is a must-attend for participants seeking to expand their knowledge.

ITB Berlin’s exhibitor list features various leading enterprises. Examples include:

Accor Hotels;
Airbnb;
Aegean Airlines;
Cvent;
Hilton;
Grand Hyatt;
Lufthansa Group;
Adobe Rent a Car;
Air India Limited;
AUDI AG;
Berlin Airport;
Bhutan Wind Horse Tours;
Booking.com;
BWH Hotel Group®;

Cosmopolitan Hotels;
Swarovski Kristallwelten;
Disney;
DoubleTree by Hilton;
Expedia Group;
Feline Holidays A/S;
Finnair;
Düsseldorf Airport;
Frankfurt Airport;
Golden Tulip;
Hilton Worldwide;
Hyatt Regency;
Iberostar Hotels;
IHG Hotels & Resorts;

InterContinental;
interCaribbean Airways;
JW Marriott;
Kempinski Hotel;
Le Meridien;
Leonardo Hotels Group;
Maritim Hotels;
Marriott International;
Meininger Hotels;
MGM Resorts;
Qantas Airways;
Qatar Airways;
Radisson Hotel Group;
The Ritz-Carlton.

ITB Berlin Accommodation

Procure suitable accommodation for ITB Berlin with Travel 2 Fairs Ltd. All that is necessary is to inform us about the rooms you need, how much you wish to spend, and your desired location. Travel 2 Fairs Ltd manages the rest. Reserve lodgings adjacent to Messe Berlin. This will improve your commuting time by gaining invaluable public transport access. We can inform you of the top-quality routes to take to the locale. Apart from reasonable lodging accommodation for expositions, we similarly supply transportation services. One travel method to your hotel is to have a rentable car expecting you at the airport. Another is to schedule an airport transfer in both directions.

Event information might be outdated because of the coronavirus pandemic. More information is available from the organiser.

Past Iterations

ITB Berlin 2022

The 2022 edition of ITB Berlin occurred as a digital event between the 8th and 10th of March 2022, with a Digital Business Day on the 17th of March 2022. The event was hosted on itb.com with the aid of Messe Berlin. The edition took place as a digital trade exposition due to the pandemic. The edition featured 223 speakers, 450 correspondents from 30 countries, and 60 700 visitants from 125 nations. 2 500 buyers from 96 countries attended the Digital Business Day.

ITB Berlin 2023

The 2023 iteration of ITB Berlin received approximately 5 500 exhibiting firms from 161 nations and 90 127 visitants from over 180 countries. This includes 1 300 ITB Buyers’ Circle members, with 70% travelling from overseas. 3 000 correspondents, 333 travel blog experts and 400 international lecturers additionally attended.

ITB Berlin 2024

The 2024 iteration of ITB Berlin was a live trade exposition hosted in Messe Berlin. It featured more than 5 500 exhibiting firms from 170 nations and approximately 100 000 attendants on 150 000 m2. This included more than 300 bloggers, around 3 200 media specialists from 103 countries, 24 000 conference attendees, 1 300 leading purchasers from the ITB Circle, approximately 80 ministers and state secretaries and 72 ambassadors.

10,000+

exhibitors

160,000

sq m of exhibition area

160,000+

trade visitors

Our visitors for the event

Tim Brothers

Hotel Am Stadion
IDS

The 2 night booking was misplaced by the hotel, so after 30 mins checking our vouchers we were forced to rebook for one night at reception and pay again. We then booked another hotel for our second night. Very poor hotel, very cold, decor very much in need of repair. Breakfast ok.

Because of the mixup, Go Fair refunded us in full and dealt with us quickly and professionally. Definately service 'above and beyond' Very happy to recommend Go fair and use them again.

francesca farese

relexa Hotel Ratingen City
TUBE

Dear Tom,

our team spent 5 days in Hotel Relexa in Ratingen - Duesseldorf for Tube exhibition. The Hotel was very good and not so far from exhibition. It was a real pleasure to work with you and your team, your assistance has always been punctual and I really appreciated your good work.

Thank you.

Francesca

Abby Hannah

Radisson Blu Hotel Frankfurt
Techtextil Frankfurt

Good afternoon

All was good thank you for your service

Have a good day

Kindest regards

Roberta Trapani

PLAZA INN Berlin Charlottenburg
INNOTRANS

Dear Megan,

I’m so sorry not to have reverted to you before. Everything were ok, and the guests found the Hotel very good and in a very good position in respect of Innotrans. Please let me also thank you for your professional assistance even for the last minute request. Thank you very much for the service rendered and I’ll keep in contact for future events like the Innotrans.

Kind regards,

Roberta

Giulia Curto

Motel One Koln-Waidmarkt
Anuga

Hello George,

Motel One Koln-Waidmarkt was a very good option for us.

Giulia

Anuga 2023

Sven Wolf

Zanhotel Regina
CPhI Worldwide

Hello George,

The hotel was good. Thin walls 😊 but awesome location and food/breakfast.

Good size of the rooms. Didn`t receive any complaints from my team

CPHI Worldwide 2023

Ramtin SIYAHKALROUDI

UNAHOTELS Expo Fiera Milano
CPhI Worldwide

Hi Tom

I’m doing very well thanks, hope the same for you,

Everything was perfect, thanks a lot for the organization.

I will leave a five stars comment as soon as I can,

Regards

Ram

CPhI Worldwide - 2024

Katie Gray

Premier Inn London Docklands ExCel
DSEI

Just want it to be highlighted to your company how hard you work and that it should not go unnoticed. We have had so much bad luck in the past with accommodation in London, so it is so reassuring to have someone like you who has helped us – I will be sure to use you always going forward as customer experience is everything and you have nailed this ☺

Thank you again – what a credit to your team

Katie Gray

Events & Marketing Manager

Stephen Turner

Hotel Merian
Anuga

Hi Jack,

The vicinity of the hotel was excellent and the people were friendly enough and the room was clean.

I did miss no air conditioning and there was only 1 power point which was nowhere near the desk which seemed strange.

The service from Jack was perfect and he kept me informed all the way so if I come across again I will use you guys again.

Regards,

Steve Turner

Director

ANUGA 2023

ALISON KOHLENSTEIN

Allegroitalia Espresso Bologna
COSMOPROF WORLDWIDE BOLOGNA

Hi Megan,

Thank you again for your help with the reservations. Your service was fantastic.

Thanks,

ALISON KOHLENSTEIN President

Tracey Lewis

Mercure Aberdeen Caledonian Hotel
OFFSHORE EUROPE

Tom,

Thank you for all your help and support in organising a suitable hotel for our stay during the SPE Offshore Show 2015 I Aberdeen. It was ideally located for our weeks stay.

Nicole Schmitz-Seib

Grupotel Gran Via 678
CPhI Worldwide

Dear George

Thank you for your email and sorry for the late reply but I was on leave.

Grupotel Gran Via 678 was very fine. All things went well. Thank you again for your cooperation and help.

Best regards

Nicole

CPhI Worldwide 2023