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ITB Berlin

( 7 March 2023 - 9 March 2023 )
Venue: Messe Berlin
Location: Germany , Berlin
Organizer: Messe Berlin

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About the event

Covid-19 Update

Due to the pandemic situation in Germany, ITB Berlin's next physical edition will take place in 2023. The event will take place between 07.03.2023 and 09.03.2023. Messe Berlin GmbH is preparing to jumpstart the travel industry in a climate shaped by the COVID-19 pandemic. ITB Berlin 2023 will mark an important return to in-person trade shows, which are still incredibly relevant as driving forces of sales and market trends. The stands will be arranged based on the geographic destination the company represents. The ITB Berlin Convention will take place as a coinciding event. Attendees should note that they will not be required to present 3G admission documents upon arrival in Germany. Yet, if their departure country is in a virus area of concern, they will have to quarantine for 14 days. At present, there are no countries with such a designation.

Calling Card 

ITB Berlin positions itself as a market leader for the tourism sector in Europe. It’s certainly earned its reputation due to its size and relevance as a source for information and offers on destinations all over the world. The international trade fair represents every type of interest in the travel sector and it’s why organisers continually report ITB Berlin keeps on growing and growing with each new edition. Editions are scheduled annually and usually take place at the start of March, which is also when the travel season begins traditionally. Based in Berlin, ITB Berlin operates from Berlin ExpoCenter City. Thanks to its popularity in Europe, ITB Berlin has successfully grown as a brand and established satellite events in China, India and Singapore. 

Business Profile 

ITB Berlin makes for a solid investment no matter where on the travel map you’re positioned. The exhibition grounds space for all types of tourism offers and destinations – cruises, cultural tourism, LGTB tourism, wellness tourism, youth tourism, medical tourism, business tourism, adventure travel and so much more. Yes, there are a lot of exhibitors, but also a lot of visitors both trade and end consumers. In the past, ITB Berlin has generated sales equal to over 7 billion Euro. In terms of audience, it’s worth noting more than two thirds are industry professionals, which makes ITB Berlin a perfect networking platform. You’re able to generate sales lead through the ITB Buyers Circle, where you get to meet tour operators, hotel enterprises, tourist organisations, advertising agencies, traffic carriers and travel agencies. 

Did You Know? 

One of the major strengths of ITB Berlin is its convention program, which gives the platform and the resources to professionals to get acquainted with industry news, learn about trends and receive valuable market insights. If there’s a rising new destination, you’re going to hear about here. If there is a type of travel experience customers can’t get enough of or is picking up buzz, this is the place you’ll learn it. Over the course of ITB Berlin, about 150 events will take place from talks to press conferences, from exhibitor presentations to panels. There’s ample programming available for any and every sub-sector in the travel industry. 

Your Hotel Room in Berlin 

Get hotel accommodation for ITB Berlin with a single consultation from Travel 2 Fairs ltd. We’re veterans when it comes to accommodation for exhibitions and know how to service any budget. You have your choice between hotels, hostels and apartments all over Berlin. All you have to do is give us a price. Book hotels near Berlin ExpoCenter City in your preferred price range and enjoy short commuting times as we guarantee good access to fast public transport connections. After getting your hotel reservations for ITB Berlin, think about how you’ll get around Berlin. Travel 2 Fairs ltd often assists clients with airport transfer services upon arrival and departure. You can also consult with us on getting a rent-a-car at a fair price.

Past Editions


The 2022 edition of ITB Berlin took place as a digital event between 08.03.2022 and 10.03.2022, with a Digital Business Day on 17.03.2022. The event was hosted on with the aid of Messe Berlin. The edition took place in an all-digital format due to the Covid-19 pandemic, which was also one of the central topics of discussion. The edition featured 102 sessions attended by 223 speakers. It also included 60,700 attendees during ITB Berlin from 125 countries. The Digital Business day received over 1,000 speed networking attendees as well as 2,500 buyers & suppliers from 96 countries. The event was covered by 450 media representatives from 30 countries.




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