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ITB Berlin

Location: Germany, Berlin
Industry: Travel & Outdoor Tourism
Organizer: Messe Berlin
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About the event

Update

ITB Berlin 2026 will occur between the 3rd and 5th of March 2026 in Messe Berlin alongside ITB Berlin Convention.

Preface

ITB Berlin (Internationale Tourismusborse Berlin) is one of the largest and most pivotal trade fairs for the tourism and HoReCa industries. It is an annual trade show founded in 1966 that serves as a central B2B platform. It presents the latest services, products, and popular destinations. This includes hospitality packages, holiday properties, and over 180 travel locations. This allows ITB Berlin’s attendees to prepare for the upcoming tourist seasons by learning about the latest market-driving forces, innovations, and business opportunities. The event welcomes more than 160 000 visitants and approximately 10 000 exhibiting firms, including around 1 000 leading buyers. They network, present new products, conduct business and expand their specialist knowledge on an event area of 160 000 m2.

About ITB Berlin

The ITB Berlin event receives participants from the tourism, HoReCa, and outdoor & travel sectors. Additionally, members of the transport and aviation industries attend the event. So do the media and event organisation sectors.

The ITB Berlin agenda features various showstoppers. These include the exhibition, which enables the overview of numerous hotels, holiday properties, travel packages, destinations, and types of tourism. Examples include adventure travel, business travel, medical tourism, and others. Additionally, the fair presents career and education opportunities via the ITB Career Center. Participants should also not overlook the ITB Berlin Awards, including the ITB Book Awards and the Destination Awards, as they grant recognition. The ITB MICE Forum is a must-attend for participants seeking to expand their knowledge.

ITB Berlin’s exhibitor list features various leading enterprises. Examples include:
  • Accor Hotels;
  • Airbnb;
  • Aegean Airlines;
  • Cvent;
  • Hilton;
  • Grand Hyatt;
  • Lufthansa Group;
  • Adobe Rent a Car;
  • Air India Limited;
  • AUDI AG;
  • Berlin Airport;
  • Bhutan Wind Horse Tours;
  • Booking.com;
  • BWH Hotel Group®;
  • Cosmopolitan Hotels;
  • Swarovski Kristallwelten;
  • Disney;
  • DoubleTree by Hilton;
  • Expedia Group;
  • Feline Holidays A/S;
  • Finnair;
  • Düsseldorf Airport;
  • Frankfurt Airport;
  • Golden Tulip;
  • Hilton Worldwide;
  • Hyatt Regency;
  • Iberostar Hotels;
  • IHG Hotels & Resorts;
  • InterContinental;
  • interCaribbean Airways;
  • JW Marriott;
  • Kempinski Hotel;
  • Le Meridien;
  • Leonardo Hotels Group;
  • Maritim Hotels;
  • Marriott International;
  • Meininger Hotels;
  • MGM Resorts;
  • Qantas Airways;
  • Qatar Airways;
  • Radisson Hotel Group;
  • The Ritz-Carlton.

ITB Berlin Accommodation

Procure suitable accommodation for ITB Berlin with Travel 2 Fairs Ltd. All that is necessary is to inform us about the rooms you need, how much you wish to spend, and your desired location. Travel 2 Fairs Ltd manages the rest. Reserve lodgings adjacent to Messe Berlin. This will improve your commuting time by gaining invaluable public transport access. We can inform you of the top-quality routes to take to the locale. Apart from reasonable lodging accommodation for expositions, we similarly supply transportation services. One travel method to your hotel is to have a rentable car expecting you at the airport. Another is to schedule an airport transfer in both directions.
 
Event information might be outdated because of the coronavirus pandemic. More information is available from the organiser.

Past Iterations

ITB Berlin 2022

The 2022 edition of ITB Berlin occurred as a digital event between the 8th and 10th of March 2022, with a Digital Business Day on the 17th of March 2022. The event was hosted on itb.com with the aid of Messe Berlin. The edition took place as a digital trade exposition due to the pandemic. The edition featured 223 speakers, 450 correspondents from 30 countries, and 60 700 visitants from 125 nations. 2 500 buyers from 96 countries attended the Digital Business Day.

ITB Berlin 2023

The 2023 iteration of ITB Berlin received approximately  5 500 exhibiting firms from 161 nations and 90 127 visitants from over 180 countries. This includes 1 300 ITB Buyers’ Circle members, with 70% travelling from overseas. 3 000 correspondents, 333 travel blog experts and 400 international lecturers additionally attended.

ITB Berlin 2024

The 2024 iteration of ITB Berlin was a live trade exposition hosted in Messe Berlin. It featured more than 5 500 exhibiting firms from 170 nations and approximately 100 000 attendants on 150 000 m2. This included more than 300 bloggers, around 3 200 media specialists from 103 countries, 24 000 conference attendees, 1 300 leading purchasers from the ITB Circle, approximately 80 ministers and state secretaries and 72 ambassadors.

ITB Berlin 2025

Feria ITB Berlin 2025 was a live trade expo held in Messe Berlin. It presented the wares of 5 800 exhibiting firms from over 170 nations (5% increase compared to 2024) and showcased the lectures of around 400 lecturers. Among the approximately 100 000 visitants were 1 300 leading purchasers from the ITB Circle (87% of the visiting from abroad). Over 80 000 business contacts were created during Feria ITB Berlin 2025. 

10,000+

exhibitors

160,000

sq m of exhibition area

160,000+

trade visitors

Our visitors for the event

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