We had a great experience at the hotel. The service provided by Megan Moore, from travel fairs, was great. I fully recommend to book hotels with them.
Book hotels online for ITB Berlin 2027
Book nowAbout the event
Update
ITB Berlin 2027 will occur between the 16th and 18th of March 2027 in Messe Berlin alongside ITB Berlin Convention.
Preface
ITB Berlin (Internationale Tourismusborse Berlin) is one of the largest and most pivotal trade fairs for the tourism and HoReCa industries. It is an annual trade show founded in 1966 that serves as a central B2B platform. It presents the latest services, products, and popular destinations. This includes hospitality packages, holiday properties, and over 180 travel locations. This allows ITB Berlin’s attendees to prepare for the upcoming tourist seasons by learning about the latest market-driving forces, innovations, and business opportunities. The event welcomes more than 160 000 visitants and approximately 10 000 exhibiting firms, including around 1 000 leading buyers. They network, present new products, conduct business and expand their specialist knowledge on an event area of 160 000 m2.
About ITB Berlin
The ITB Berlin event receives participants from the tourism, HoReCa, and outdoor & travel sectors. Additionally, members of the transport and aviation industries attend the event. So do the media and event organisation sectors.
The ITB Berlin agenda features various showstoppers. These include the exhibition, which enables the overview of numerous hotels, holiday properties, travel packages, destinations, and types of tourism. Examples include adventure travel, business travel, medical tourism, and others. Additionally, the fair presents career and education opportunities via the ITB Career Center. Participants should also not overlook the ITB Berlin Awards, including the ITB Book Awards and the Destination Awards, as they grant recognition. The ITB MICE Forum is a must-attend for participants seeking to expand their knowledge.
ITB Berlin’s exhibitor list features various leading enterprises. Examples include:
The ITB Berlin agenda features various showstoppers. These include the exhibition, which enables the overview of numerous hotels, holiday properties, travel packages, destinations, and types of tourism. Examples include adventure travel, business travel, medical tourism, and others. Additionally, the fair presents career and education opportunities via the ITB Career Center. Participants should also not overlook the ITB Berlin Awards, including the ITB Book Awards and the Destination Awards, as they grant recognition. The ITB MICE Forum is a must-attend for participants seeking to expand their knowledge.
ITB Berlin’s exhibitor list features various leading enterprises. Examples include:
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ITB Berlin Accommodation
Procure suitable accommodation for ITB Berlin with Travel 2 Fairs Ltd. All that is necessary is to inform us about the rooms you need, how much you wish to spend, and your desired location. Travel 2 Fairs Ltd manages the rest. Reserve lodgings adjacent to Messe Berlin. This will improve your commuting time by gaining invaluable public transport access. We can inform you of the top-quality routes to take to the locale. Apart from reasonable lodging accommodation for expositions, we similarly supply transportation services. One travel method to your hotel is to have a rentable car expecting you at the airport. Another is to schedule an airport transfer in both directions.
Event information might be outdated because of the coronavirus pandemic. More information is available from the organiser.
Past Iterations
ITB Berlin 2022
The 2022 edition of ITB Berlin occurred as a digital event between the 8th and 10th of March 2022, with a Digital Business Day on the 17th of March 2022. The event was hosted on itb.com with the aid of Messe Berlin. The edition took place as a digital trade exposition due to the pandemic. The edition featured 223 speakers, 450 correspondents from 30 countries, and 60 700 visitants from 125 nations. 2 500 buyers from 96 countries attended the Digital Business Day.
ITB Berlin 2023
The 2023 iteration of ITB Berlin received approximately 5 500 exhibiting firms from 161 nations and 90 127 visitants from over 180 countries. This includes 1 300 ITB Buyers’ Circle members, with 70% travelling from overseas. 3 000 correspondents, 333 travel blog experts and 400 international lecturers additionally attended.
ITB Berlin 2024
The 2024 iteration of ITB Berlin was a live trade exposition hosted in Messe Berlin. It featured more than 5 500 exhibiting firms from 170 nations and approximately 100 000 attendants on 150 000 m2. This included more than 300 bloggers, around 3 200 media specialists from 103 countries, 24 000 conference attendees, 1 300 leading purchasers from the ITB Circle, approximately 80 ministers and state secretaries and 72 ambassadors.
ITB Berlin 2025
Feria ITB Berlin 2025 was a live trade expo held in Messe Berlin. It presented the wares of 5 800 exhibiting firms from over 170 nations (5% increase compared to 2024) and showcased the lectures of around 400 lecturers. Among the approximately 100 000 visitants were 1 300 leading purchasers from the ITB Circle (87% of the visiting from abroad). Over 80 000 business contacts were created during Feria ITB Berlin 2025.
ITB Berlin 2026
ITB Berlin 2026 featured 5 601 exhibiting firms from 166 nations. They presented their wares to around 97 000 visitants, including 110 high-ranking officials. Complementing them were over 400 leading lecturers and approximately 3 000 media experts and outlets. The event produced 47 000 000 000 EUR. Angola was the partner country of ITB Berlin 2026, which represented the 60th anniversary of the event. Around 90% of the visitants plan to visit the next iteration.
10,000+
exhibitors
160,000
sq m of exhibition area
160,000+
trade visitors
Our visitors for the event
Barbara Lewin
Steven Burdorf
Brian: Everything went very well. You did a great job, will plan to us you again in the future.
Silvia Poltronieri
Good Morning, Tom
thank you for your email, everything went good. We are happy with the service you’ve done.
Yes please, I’d like to receive some quotation for the 2025.
Cordiali saluti
Best regards
Cordialement
Mit freundlichem Grüß
Yuliya Dolia
It was nice to stay at the hotel Premier INN in Frankfurt: good breakfast and nice, kind staff. I'll choose this hotel for my next business trip!
Claire Lamoureux
Hi George,
My colleagues and I really enjoyed our stay at art’otel cologne. The hotel is in a great location and has easy access to the Fair.
The rooms were very clean and comfortable and the service very friendly and helpful.
We will be back in 2 years for the next Anuga.
Thank you for your help and cooperation on this trip.
Anuga 2023
MARCO LANCIATO
Wonderful stay, very helpful staff.
Julie Carrigy
Hi Albena,
The trip to the fair all went very well. I have had very little feedback, which is a good sign because I only hear when things go wrong.
However, I did ask. The hotel was basic (not luxurious) but in a good location for transport to the fair and they were happy with it.
Thank you for all you help and patience with us in making the bookings.
LIGNA Hannover 2025
Agnieszka Kajfasz
Dear George,
Thank you for the assistance!
We were very satisfied with the location and the service.
Thank you!
Carlos Jimenez
Dear Michelle,
That’s really good news, thank you so much for your fantastic help.
I’ll print all the vouchers and ready to fly out.
I hope you stay safe and wish you great weekend ahead.
Ms. Ann-Sofie Lundberg
Hello Simon,
Thank you for calling, and thank you for sharing your contact!
We are satisfied with the hotel, clean rooms, friendly staff and good breakfast. Not far from the exhibition area, and a quiet place. Everything was handled smooth, good service.
Best regards,
Ann-Sofie Lundberg
Jean-Pascal
Bonjour Simon,
Everything was perfect.
Thanks!
JP
Monica Minotti
Dear Tom,
Everything went well at Motel One Hamburg am Michel, however, for next time we would like to try with a different hotel.
Monica Minotti
Our Clients
