DMEXCO

About the event

Covid-19 Update

DMEXCO 2022 will take place as a hybrid edition at Messe Cologne between 21.09.2022 and 22.09.2022. The edition will have an in-person fair with a strict COVID-19 prevention plan in place. Complementing the exhibition will be a comprehensive digital platform. The digital portal will provide unlimited access to the conference sessions. The safety measures included in the prevention plan will be the following:

• Attendants can take part in the event after procuring a digital ticket in their trade fair app. They must also provide digital proof of vaccination, recovery, or negative test results. Non-EU citizens can use the document used to enter Germany as a substitute. 
• The venue will have disinfection stations, including disinfectant gel dispensers in strategic locations. Among them are the entrances and public restrooms. All high touch surfaces such as counters and handrails will receive frequent cleaning. So will all sanitary facilities. 
• All attendees must wear certified face masks while attending events at Messe Cologne. Exceptions are made only for open-air locations, and places providing food. The venue will include areas where attendants can find face masks. 
• All door systems excluding fire escapes will always remain open. Attendees will not be granted access should they show symptoms such as fever. 
• All attendants must provide full contact details when registering. This is necessary to observe the number of visitors. Such monitoring is needed to make certain that the minimal distance of 1.5 metres is upheld. The exhibition grounds will feature changes such as extended floor space. Additionally, conference and meeting rooms will have new configurations. Waiting areas will also include changes to maintain the social distancing regulations. Among them is adding more space to help maintain health regulations. 

Calling card

DMEXCO is among the leading events for learning the latest digital marketing information. It is the main location for professionals seeking to gain marketing insights. This includes information about new technologies, innovations, emerging markets, and others. DMEXCO takes part every year in Cologne, Germany. It occurs at Messe Cologne, one of the city’s leading event locations.

Business profile of the event

DMEXCO is a trade show which attracts a diverse group of attendants. It is the meeting hub for marketers, media professionals, creatives, and tech pioneers. It is also the meeting location for business development managers and media planners. E-commerce managers, sales managers and Heads of Product also attend. So do IT Managers and CDOs/CIOs. Media representatives, marketing agents and content editors additionally attend. Among the companies that visit the fair are Adobe, Alphabet, and Amazon. Facebook, IBM, Oracle, Microsoft, PayPal, Salesforce, SAP, and Verizon also exhibit. 

What is new for DMEXCO 2022?

DMEXCO 2022 will take place as a hybrid edition. It will consist of a face-to-face exhibition and a complementing digital platform. DMEXCO22 will provide answers to several important questions. One of them is the role digitalisation will play in a post-COVID world. It will also answer what priorities the digital industry should set for its future. Other important topics include sustainability, digital platforms, and intelligent infrastructures.

Did you know? 

DMEXCO can help professionals in completing goals such as gaining recognition. Furthermore, the trade show allows specialists to expand their knowledge and network. Also, the fair permits learning about the latest innovations or presenting them. Attendees can additionally conduct business onsite and exchange information. 

DMEXCO is an international show with a detailed and diverse support programme. Among the main events of the fair is the comprehensive conference schedule. It is where professionals can learn about and discuss various important topics. This includes subjects such as digital platforms, user engagement and others. The conference programme features industry experts providing information on relevant topics. The conference schedule features a series of Conference and Topic Stages. The Topic Stages are available only for exhibitors and partners. The conference programme also includes many innovation sessions and keynote speeches. 

DMEXCO’s support programme also includes a series of masterclasses. These are practice-oriented lectures that contain inspiring presentations or interesting case studies. They can also include interactive product tests. The Masterclasses feature successful experts creating dialogues with the audience. Attendants can additionally opt to attend live demonstrations and showcases. 

Another sub-event of interest at DMEXCO is the Start-up Village. It is the location where start-ups can present their innovations. The location also allows them to meet investors, potential partners, and customers. It also features lectures that present topics such as social media and others. The Start-up Village allows young professionals to gain recognition and expand their business. DMEXCO also features a detailed exhibition where professionals can network and examine wares. 

DMEXCO is a must-attend for marketers, media professionals, creatives, and tech pioneers. Key influencers, business development managers, and media planners should also opt to attend. E-commerce managers, sales managers and Heads of Product should not overlook attending. Neither should IT Managers and CDOs/CIOs. Media representatives, marketing agents and content editors additionally should attend.

Your Hotel Room in Cologne

Invest in your business trip with hotel accommodation selected for your specific need. Travel 2 Fairs Ltd works with you to send you hotels in Cologne with an ideal location and price tag. This allows you to select the hotel offers that work best for you. Such as placing you near Messe Cologne for a quicker commute. We have long worked with large groups, so you can query for parties of twenty people and more. The entire registration process takes up to a day, and you leave all details to us. Also, Travel 2 Fairs ltd assists with logistics as well. You can request a rent-a-car or an airport transfer in both directions, whether it is private or shared.

Logistics 

DMEXCO is an annual trade show that takes place for 2 days at Messe Cologne. Koelnmesse GmbH organises the event, with the visiting hours tending to be from 9 am to 6 pm. Messe Cologne is among the city’s leading venues with easy access. This is due to the various public transport lines that link the exhibition grounds to the rest of the city. This includes main transportation hubs such as the central station and airport. Such lines allow reaching the messe from said locations with ease. It also often permits saving time. For instance, via metro, you can reach the venue from the Cologne-Bonn Airport in 21 minutes. Likewise, the venue is accessible from the central railway station via an 11-minute bus commute. 

Cologne is one of Germany’s popular tourist cities. It is also among the largest metropolises in the country. The city has an extensive public transport system comprised of bus, metro, and train lines. The network provides means of reaching all districts of the metropolis. It additionally has connections to cities such as Bonn. Often, using public transport tends to be time-saving and affordable. For instance, there are bus lines that allow reaching the city centre in 15 minutes from the airport. Likewise, there are bus and metro connections that enable reaching Cologne from Bonn in 30 minutes. 

Cologne has a comprehensive range of dining and accommodation options. For instance, the city has a variety of hotels, guest houses, apartments, and hostels. Dining options vary from bars and restaurants to clubs and supermarkets. Recommendable neighbourhoods to stay in include districts such as the Belgian Quarter.

Audience and Statistics

DMEXCO receives a diverse group of attendees from several industries. Among them are the advertising, marketing, and media production sectors. For instance, its 2019 edition receive around 1000 exhibitors and 600 speakers. The editions often receive over 41000 visitors and tend to host around 19 stages. The digital editions of the format feature over 250 hours of event programming. Attendees come from nations such as the UK, the USA, Austria, and Switzerland. Additionally, countries such as France, Spain, Israel, Ireland, and Denmark attend. 

Past Editions

2019 edition

The 2019 edition featured the motto “Trust In You”. The motto focused on discussing the importance of trust in digital marketing. This included the required level of trust between companies and users. Around 1000 exhibitors from 40 countries showcased their wares within six halls. The conference programme featured over 600 speakers. 35% of the speakers were women. DMEXCO19 featured 9 conference formats, 4 curated stages and over 150 seminars/WorkLabs. The conference programme was streamed online to allow access to all attendants. The DMEXCO19 additionally hosted the second edition of the SevenVentures Pitch Day. This was an international competition for innovative start-ups. The event took place at Messe Cologne between 11.09.2019 and 12.09.2019.

2020 Edition

DMEXCO20 was the first digital edition of the event. This was necessary as a change due to the COVID-19 pandemic. “Attitude matters” was the motto of the edition. The motto invited decision-makers to discuss what attitude demonstrations mean for the industry. It had a special feature for its online premiere. This was allowing registered exhibitors to invite an unlimited number of guests. This could be done for free and invited attendees received exclusive access to:

• All interactive masterclasses and live sessions of the exhibitor
• Networking with the exhibitors’ employees via chat and audio
• Access to the exhibitor’s showroom 

THE DMEXCO20 took place between 23.09.2020 and 24.09.2020. It featured over 20,000 participants, over 800 speakers, and 260 partners. The conference agenda included over 160 hours. Over 10000 participants were live on the platform at the same time. They posted over 60000 messages. 56% of the attendants opted to use audio and video calls throughout the event days. Each conference session recorded an average of 230 viewers. The Conference agenda included 163 masterclasses.

2021 Edition

The 2021 edition was the second digital rendition of DMEXCO. Like the previous year, this was necessary due to the ongoing pandemic. The edition set new records and standards. It featured 20,600 visitors, 600 speakers and 11 conference streams. It occurred between 7.09.2021 and 8.09.2021. During the event, attendants listened to information about important digital and social topics. Attendees also asked questions, networked with each other. 47% of the international speakers were women. Over 150 hours of event time formed the conference agenda. Topics included the end of third-party data and humanised technology. They also featured subjects such as diversity as a long-term goal.