ISM

About the event

COVID Update

The coronavirus pandemic led to the cancellation of ISM 2021 as it was simply not possible to put together a trade show due to government restrictions. Instead there have been digital meetings that will lead to ISM 2022 scheduled for January 30^th – February 2^nd, 2022 at Koelnmesse in Cologne, Germany.

The extended pause between events will ensure that life would get close to normal after COVID-19 and it will be possible to host a live event successfully and safely. Koelnmesse GmbH have also announced plans to enhance the physical edition with digital offers. Creating a hybrid event will serve a lot bigger audience! 

Calling Card  

ISM has earned itself the title of the world’s largest trade fair for sweets and snacks. It’s organised in Cologne, Germany every single year in early February. This means that exhibitors can start the year with strong sales and publicity. Programming runs for four days in total at Koelnmesse and only trade visitors are allowed to attend. In addition, ISM also shares the stage with ProSweets Cologne, which is a related event focused exclusively on confectionary products. The trade fair has been going strong for nearly fifty years and is where the newest products are released first. If you want a successful product launch, this is where you do it.  

Business Potential  

If you want to reach new markets and raise brand recognition, you have every reason to exhibit at ISM. The international trade show represents the entire value chain. Product categories include but are not limited to confectionery, frozen confectionery, candies, ready-to-eat fruit snacks, ice cream, baked goods, chocolate products, and snack products. ISM is the most important event in the year for the industry, so you see the biggest retail chains in person. Kaufland, Kroger, Metro, Coop, Whole Foods, Edeka, Aldi, Carrefour, Amazon, Walgreens and Costco attend every single year. That’s not to mention every other type of buyer like bakeries and vending machine operators. You can reach a lot of markets in Europe and North America. Buyers come from Germany, Belgium, Italy, Poland, the UK, the Netherlands, the USA and France. 

Did You Know? 

There’s a lot happening during ISM that benefits exhibitors and visitors alike. A highlight during the support program is the ISM Expert Stage. You have world-renowned experts deliver keynote speeches on the most important trends happening right now. If you want to adapt and stay ahead of your competitors, it’s crucial to be well-informed. Previous editions have featured events like the Cologne Coffee Forum and the Sweet Traditions Special Show. Although programming tends to change year to year there are key events that are unchanged. The ISM Award is given every year to exceptional companies and it’s a desirable award. Visitors can enjoy live cooking shows at the Sweet Kitchen or sign up for a guided tour that lasts for an hour and a half.  

Your Hotel Room in Cologne  

Don’t wait to book your hotel accommodation ISM and start today with a little help from Travel 2 Fairs ltd. It takes time and resources to plan a business trip, but with us it takes you just a single consultation. We work with many hotels in Cologne and can accommodate all budget sizes. It’s easy to book a hotel room close to Kölnmesse and cut down on costs at the same time. We send you a list with hand-picked offers for you to consider. The whole process lasts for about a business day. Travel 2 Fairs ltd also assists with logistics. Maybe you want to drive? We can secure a rent-a-car. Maybe you want an airport transfer to your hotel? Count on us to get you there.