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ISM

(23 April 2023 - 25 April 2023 )
Venue: Messe Cologne
Location: Germany , Köln

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About the event

Covid-19 Update

Organisers have postponed ISM 2023 at the request of the sponsoring associations. They will host the event in Messe Cologne between 23.04.2023 to 25.04.2023 in a face-to-face format. At present, Germany does not have domestic Covid-19 restrictions in place. As a result, Messe Cologne will not have stringent safety measures, such as the 3G entry policy. Attendees will be encouraged to follow recommendations. These will include maintaining a social distance of 1.5 metres and wearing face masks in indoor spaces. Participants should note that they will not be asked to show 3G entry documents upon arrival in the country. Yet, if they are arriving from a virus area of concern, they will have to quarantine for 14 days. Currently, there are no countries with such a designation.

Calling Card  

ISM has earned itself the title of the world’s largest trade fair for sweets and snacks. It’s organised in Cologne, Germany every single year in early February. This means that exhibitors can start the year with strong sales and publicity. Programming runs for four days in total at Koelnmesse and only trade visitors may attend. In addition, ISM also shares the stage with ProSweets Cologne, which is a related event focused only on confectionary products. The trade fair has been going strong for nearly fifty years and is where the newest products are released first. If you want a successful product launch, this is where you do it.  

Business Potential  

If you want to reach new markets and raise brand recognition, you have every reason to exhibit at ISM. The international trade show represents the entire value chain. Product categories include but are not limited to confectionery, frozen confectionery, candies, ready-to-eat fruit snacks, ice cream, baked goods, chocolate products, and snack products. ISM is the most important event in the year for the industry, so you see the biggest retail chains in person. Kaufland, Kroger, Metro, Coop, Whole Foods, Edeka, Aldi, Carrefour, Amazon, Walgreens and Costco attend every single year. That’s not to mention every other type of buyer, like bakeries and vending machine operators. You can reach a lot of markets in Europe and North America. Buyers come from Germany, Belgium, Italy, Poland, the UK, the Netherlands, the USA, and France. 

Did You Know? 

Quite a lot of events happen during ISM that benefit exhibitors and visitors alike. A highlight during the support program is the ISM Expert Stage. You have world-renowned experts deliver keynote speeches on the most influential trends happening right now. If you want to adapt and stay ahead of your competitors, it’s crucial to be well-informed. Previous editions have featured events like the Cologne Coffee Forum and the Sweet Traditions Special Show. Although programming changes year to year, there are key events that are unchanged, including the ISM Award. Exceptional companies can receive the ISM Award, thus gaining high recognition. Visitors can enjoy live cooking shows at the Sweet Kitchen or sign up for a guided tour that lasts for an hour and a half.  

Your Hotel Room in Cologne  

Don’t wait to book your hotel accommodation ISM and start today with a little help from Travel 2 Fairs ltd. It takes time and resources to plan a business trip, but with us, you will need just a single consultation. We work with many hotels in Cologne and can accommodate all budget sizes. It’s easy to book a hotel room close to Koelnmesse and cut down on costs at the same time. We send you a list with hand-picked offers for you to consider. The complete process lasts for about a business day. Travel 2 Fairs ltd also assist with logistics. Maybe you want to drive? We can secure a rent-a-car. Possibly you require an airport transfer to your hotel? Count on us to get you there.  

Past Editions

2022

ISM and ProSweets 2022 took place as hybrid events between the dates 30.01.2022 - 02.02.2022. The events comprised a live exhibition held at Messe Cologne and a digital platform known as ISM & [email protected] The renditions' live aspect featured the latest Covid-19 safety precautions, including the latest entry policies. Attendees were required to show before entry documents such as proof of recovery certificates. They also had to maintain a safe distance of 1.5 metres. Despite the ongoing pandemic, the events received around 15,000 trade visitors from 96 countries, with 78% of them being foreign participants. Among the attending countries were Russia, the USA, Belgium, turkey, France, Great Britain, and the Netherlands. 

1,774

international exhibitors

37,000

international trade visitors 

148

countries represented

120,000 m²

exhibition space

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