SANA

Update

SANA Beauty 2025 will occur in the Bologna Exhibition Centre between the 20th and 22nd of March 2025.

Preface

SANA (Sana Bologna) is a pivotal organic and natural product trade exhibition. It was founded in 1989 and is the meeting point for the organic sector. The Sana Bologna fair serves as the information source for the latest innovations. The event occurs annually in the Bologna Exhibition Centre. SANA Bologna is a high-profile event which receives around 47 000 attendants. For instance, one edition was attended by 820 exhibiting companies and over 46 000 visitants. Over 20 countries were represented, including Italy, France, Germany, India, and the USA.

About SANA

SANA Bologna helps attendees to discover the latest innovations. It also helps them to develop new partnerships and maintain previous ones. These goals are achieved via the diverse program. This includes a detailed exhibition that is often segmented into thematic areas. Among them are Organic Food, Care & Beauty, Green Lifestyle, and SANA Store. Each themed zone presents different wares, such as organic food or cosmetics.

One of the events of interest is the Organic Revolution, a general sector overview. The Revolution serves as the leading opportunity for networking and gaining of market. This is due to the overview discussing the latest market developments. Another opportunity for learning competitive information and networking is the Sana Observatory Presentation. During the presentation, a detailed analysis of the market is provided.

Apart from the previously-mentioned sub-events, the SANA Bologna Fair also features diverse workshops. These allow participants to expand their specialist knowledge and network. For the task, they can learn about various topics from leading specialists. Examples include the usage of microorganisms in agriculture. Another instance is the significance of composting within modern farming. They can also study how to improve the sustainability of agricultural practices.

SANA is an exhibition which can be helpful to several sectors. These include the agribusiness, forestry, fishery, food & beverages, wellness, and food processing sectors. It can also be beneficial for the recycling and health branches. Likewise, the cosmetics, beauty care products and perfumery branches should opt to attend. Notable participating companies include Yogi Tea, Alpha Packaging International, Unilever, and Lidl Italia.

SANA Accommodation

Secure suitable accommodation for Sana with Travel 2 Fairs Ltd. All that is necessary is to inform us about the rooms you need, how much you wish to spend, and your desired location. Travel 2 Fairs Ltd manages the rest. Reserve lodgings next to Bologna Fiere. This will improve your commuting time by gaining invaluable public transport access. We can inform you of the top-quality routes to take to the locale. Apart from reasonable lodging accommodation for expositions, we likewise provide transport services. One travel method for reaching your hotel is to have a rentable car expecting you at the airport. Another is to schedule an airport transfer in both directions.

Event information might be outdated because of the coronavirus pandemic. More information is available from the organiser.

Past Iterations

SANA 2021

Sana 2021 marked the excellent return of the event. The event coincided with Cosmofarma Reazione and OnBeauty by Cosmoprof. A high number of attendees visited the fair — around 50 000. The fair's ten exhibition halls featured 1 150 brands.

SANA 2022

Sana 2022 continued the success of the 2021 rendition. It featured a 50% increase in visitation, with around 75 000 visitants attending the live fair. They examined the wares of 700 exhibitors. The venue, Bologna Fiere, did not implement coronavirus safeguards. This was because Italy lifted its pandemic restrictions.

SANA 2023

Sana 2023 occurred as a live trade exposition between the 7th and 10th of September 2023. The iteration featured over 13 000 attendants on 20 000 m2. This includes 12 500 visitants, with 10% travelling from abroad. Additionally, the event featured 650 exhibiting firms who presented diverse wares, including 500 novel products, and conducted 2 000 B2B meetings. Furthermore, the iteration received 200 purchasers from 30 nations. 

SANA 2025

Sana Beauty 2025 coincided with Cosmoprof Worldwide Bologna 2025. The live trade expos occurred between the 20th and 23rd of March 2025 in Bologna Fiera. The events were held in an event space that had increased by 5.8% compared to previous iterations. They were attended by 3 128 exhibiting firms from 65 nations (78% from abroad) that presented over 10 000 beauty trade brands. The exhibitants were overviewed by more than 255 000 visitants from 150 countries.