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( 7 September 2023 - 10 September 2023 )
Location: Italy , Bologna
Organizer: Bologna Fiere

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About the event


SANA will take place at the Bologna Exhibition Centre between 07.09.2023 and 10.09.2023. BolognaFiere will not have a strict COVID-19 prevention plan in place. This is due to the country removing its domestic restrictions and travel limitations.

Calling Card

SANA is Italy’s international exhibition for organic and natural products. It was founded in 1989 and is the meeting point for the organic sector. The fair serves as the information source for the latest innovations. The event is among Bologna’s leading events and is hosted at the Bologna Exhibition Centre.
Business profile of the event
SANA is a meeting event for many branches related to organic products. Such include the agriculture, forestry, fishery and food industry, and health care sector. It is also where the packaging, cosmetics and environmental protection sectors gather. The event attracts a large group of distributors, producers, institutions, and certification bodies. Notable companies which attend the exhibition are Yogitea Gmbh and Saryane – Olive & Moi.

Did You Know?

SANA helps attendees to discover the latest innovations and gain competitive knowledge. It also helps them to develop new partnerships and maintain previous ones.
These goals are achieved by the fair’s diverse program. One of the events of interest is the Organic Revolution, a general overview of the sector. The Revolution serves as the leading opportunity for networking and gaining of market. This is due to the overview discussing the latest market developments. Another opportunity for learning competitive information and networking is the Sana Observatory Presentation. During the presentation, the Sana Observatory provides a detailed analysis of the market. There will also a many more discussions and conferences. The exhibition is often divided into several thematic areas. These include the Organic Food which focus on the organic food chain. Another area of interest is the Care & Beauty. At this area, attendees can review or showcase natural and organic cosmetics.
Aspiring companies can look forward to the Green Lifestyle which is a B2C section. At this zone, exhibitors showcase sustainable and healthy lifestyle products. They can also look forward to the Free from Hub where rich-in products will be showcased. SANA Store is also an area that can be of interest to such start-ups. The Store will act as the dedicated space for organic and natural purchases. It will additionally serve as the location where clients can sample products.
SANA is an exhibition which can be quite helpful to several sectors. These include the agriculture, forestry, fishery products, food & beverages, and food processing sectors. It can also be beneficial for the recycling, and health care branches. Likewise, the cosmetics, beauty care products and perfumery branches should opt to attend.

Your Hotel Room in Bologna

Invest in your business trip with hotel accommodation selected for your specific need. Travel 2 Fairs ltd works with you to send you hotels in Bologna with an ideal location and price tag. This will allow you to select the offers that work best for you. Such as placing you near Bologna Exhibition Centre. We have long worked with large groups, so you can query for parties of twenty people and more. The entire registration process takes up to a day, and you leave all details to us. In addition, Travel 2 Fairs ltd assists with logistics as well. You can request a rent-a-car or an airport transfer in both directions, whether it is private or shared.


SANA is an annual exhibition that lasts for 4 days. It is hosted at the Bologna Exhibition Centre by BolognaFiere. The visiting hours for the fair are between 9 m and 6 pm until the 12th of September. For the last day of the event, opening hours will be between 9 am and 5 pm. The venue has a convenient location within Bologna as it is close to the city centre and airport. For instance, the central railway station is 15 minutes from the venue by bus. Likewise, the airport is 30 minutes from the exhibition ground via bus and metro.
Bologna is one of Italy’s leading tourist cities. It is a large metropolitan city which is an hour from both Venice and Florence by train. It is an easy to navigate and travel within the city due to its expansive public transport systems. These include an extensive network of buses and many taxis. It also features a large system of trains and metros which connect the city districts. Bologna has over 1000 available hotels and restaurants. This allows the area to accommodate visitors with different needs and preferences. Among the areas which tend to be popular is the city centre, the airport, and the central station.

Audience and Statistics

SANA is a high-profile event which receives around 47000 attendees. For instance, the 2020 edition was attended by 820 exhibitors and over 46000 visitors. Over 20 countries were represented including Italy, France, Germany, India, and the USA.
Several sectors were represented by visitors. Such include the Aromatherapy, body care & beauty, food ingredients, and herbal products & remedies branches. It also includes flower essence, herbs & spices, homeopathy, and sports nutrition sectors. The household & eco products, vegetarian & vegan foods, and wines branches attend as well. Similarly, the beers & cider sector also visited.

Past Editions

2021 Edition

The 2021 edition of the trade fair marked the successful return of the event following the outbreak of the COVID-19 pandemic. The event coincided with Cosmofarma Reazione and OnBeauty by Cosmoprof. A high number of attendees visited the fair — around 50 000. This marked the importance of in-person events for exhibitors and visitors alike. The coinciding Cosmofarma Reazione and OnBeauty by Cosmoprof helped to enhance the synergies between the organic world and the product sectors of the other 2 events. It also helped to develop new business contacts and opportunities. 1,150 brands were featured at the fair within 10 exhibition halls.

2022 Edition

Sana 2022 continued the success of the 2021 rendition. It featured a 50% increase in visitation with around 75,000 visitors, including 150 buyers, attending the live fair. They examined the wares of 700 exhibitors. The venue, Bologna Fiere, did not implement Covid-19 safety measures due to the removal of the pandemic-related restrictions.




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