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TASTE 2025

( 8 February 2025 - 10 February 2025 )
Location: Italy, Florence
Industry: Food & Drink
Organizer: Pitti Immagine S.r.l.

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About the event


TASTE 2025 will be hosted as a live trade show between 08.02.2025 and 10.02.2025 at the Fortezza da Basso.


Good eating and good living is the message that lies at the heart of TASTE, the international trade fair that’s dedicated to innovations in taste and food lifestyles. The juggernaut event has over 350 exhibitors in its halls, preparing for another eventful program. As more than 15,000 visitors are projected to attend and savour food products and beverages from all over the world, it’s going to be a competition to secure hotels. Act today by calling Travel 2 Fairs Ltd. Your business travel arrangements are in safe hands.

TASTE promises numerous delights and business opportunities to generate sales numbers, no matter where your speciality lies. The most lucrative is the Taste Shop, where over 40,000 items are being offered to excited visitors with real buying power. Gain more attention by singing your brand for the Taste Tour that introduces your products through the taste. In addition, there’s the Taste Ring, where you can hear top minds in the field share their knowledge. Take full advantage of the programming with an online hotel reservation for trade fairs tailored to your specific needs. Travel 2 Fairs reduces costs, ensures a strategic location and good connectivity to public transport.

Past Iterations

TASTE 2022

TASTE 2022 took place between the dates 26.03.2022 and 28.03.2022 as a live trade fair. The event was held as the Fortezza da Basso amidst strict Covid-19 safety measures. These include protocols such as the newest entry policy and social distancing. The event featured around 7,000 trade visitors and 470 exhibitors. Among the leading countries that participated in the edition were France, USA, UK, Netherlands and Austria.

TASTE 2023

TASTE 2023 improved upon the success of the previous iteration. It occurred as a live trade exhibition between the 4th and 6th of February 2023 in Fortezza da Basso. It did not feature coronavirus safeguards due to the removal of the country's pandemic restrictions. The iteration was attended by more than 10 000 visitants from over 50 nations, including over 7 000 trade ones and around 600 foreign buyers. They examined the wares of 538 exhibiting companies. 

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