The Three Counties Showground will serve as the hosting location for the 2023 edition of the RHS Malvern Spring Festival. The event will take place between the dates 11.05.2023 and 14.05.2023. At present, the UK does not have travel or national Covid-19 restrictions. Attendees will be encouraged to follow recommendations such as performing regular hand hygiene.
The RHS Malvern Spring Festival – A Brief Introduction
The RHS Malvern Spring Festival is based in Malvern, UK and is a gardening trade show for the Midlands and South West region. The trade show had a modest beginning and until recently was a regional event before gaining national attention and strong publicity. This has resulted in a rapid expansion with attendance numbers surpassing 100,000 visitors per edition. RHS Malvern Spring Festival succeeds because it manages to unify the best aspects of a classic English garden show with the fun of a food festival and lots of participation from celebrities.
An Industry Profile
The main purpose of the trade show is to stimulate sales, so visitors can discover a full breadth of products for the home and garden. Aside from gardening supplies, plants and flowers, there’s also a marketplace for local produce, artisan goods, gifts, and decorations like sculptures. This, in turn, results in an audience that’s excited and ready to purchase. Visitors tend to be female (73%) and have an average age of 52 years. 40% are AB and out of those, 75% are ABC1. One of the time-honoured features of the RHS Malvern Spring Festival are the Show Gardens. Designers put their skills to the test–Stuart Bugby, Emily Crowley-Wroe and Ruth Gwynn.
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The 2022 edition of RHS Malvern Spring Festival was the trade show's 35th jubilee edition. Around 100,000 visitors attended the event, which took place as a live exhibition between 05.05.2022 and 08.05.2022. The Three Counties Showground served as the hosting location for the event. It did not feature strict Covid-19 safety measures due to the improved epidemiological situation in the UK, which warranted the removal of the related domestic restrictions.