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Potato Europe

( 6 September 2023 - 7 September 2023 )
Venue: Kain
Location: Belgium , Tournai
Organizer: DLG (Deutsche Landwirtschafts-Gesellschaft e.V.)

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About the event


Potato Europe 2023 will take place at the Tournai (Kain) in Belgium. The event will be in-person format and hosted between 06.09.2023 and 07.09.2023. The venue will not have a strict Covid-19 prevention plan for the time being. This is due to the removal of the pandemic-related restrictions. Belgium at present does not have travel constraints.

Calling Card

Potato Europe is an international trade fair dedicated to the potato production chain. The event takes place every year at one of the 4 partner countries. The partner countries are France, Belgium, Germany, and the Netherlands. A different city hosts each of the fair's editions. Among the cities where the fair has taken place include Lelystad and Hannover. The fair is also hosted at different venues such as Wageningen Plant Research. The venues and countries are selected based on a rotation principle.

Business Profile of the Event

Potato Europe is the leading event for agriculture industry sectors, related to potatoes. This includes potato producers, food packaging companies, transport providers and agriculture processing contractors. Agriculture specialists from universities such as the Wageningen University also attend the fair. Many notable magazines and companies have attended the fair as exhibitors or visitors. Among them are Aardappelwereld Magazine and AB Texel Group Netherlands.

Did You Know? 

Potato Europe is an international trade fair which intends to expand specialist knowledge. It also aims to promote networking and sales in the industry. The fair additionally intents to help companies gain recognition and encourage innovation. 

To achieve its goals, the fair features as part of its format an extensive event program. The schedule includes many 1-hour long conferences and presentations. During these lectures attendees can learn about new technologies or trends. These conferences and presentations feature leading figures or specialists from universities as speakers. The fair’s program additionally includes events that encourage networking between attendees. Among them are pre-planned one-to-one on-site meetings between company representatives. Potato Europe’s schedule also features live demonstrations of machines and field trials. This allows visitors to examine a new product or plant species before buying it.

The event also includes the Innovation Award Ceremony. During the Ceremony nominated innovations can receive a prize for their contribution. There is also the Talent Scouting. This is a specialised platform for introducing students to the business world. Such introductions are done via the student receiving an internship or job position. The Innovation awards and the Talent Scouting can help start-ups in gaining recognition. For example, the platform can help them in finding new employees or contractors.

Specialists from several sectors should consider attending the fair. Among them are potato producers, food packaging, and logistics providers. Agricultural machine manufacturers and repair professionals should opt to visit as well. It can likewise be beneficial for retail or import and export companies. Specialists working in the agriscience department of universities should not overlook attending. Likewise, students considering a career in agriculture or agriscience should opt to visit. 

Your Hotel Room in Belgium, Germany, Netherlands, and France

Invest in your business trip with hotel accommodations selected for your specific need. Travel 2 Fairs ltd works with you to send you hotels in Lelystad or Hannover with an ideal location and price tag. This allows you to select the hotel offers that work best for you. Such as placing you near the event’s venues for a quicker commute. We have long worked with large groups, so you can query for parties of twenty people and more. The entire registration process takes up to a day, and you leave all details to us. Also, Travel 2 Fairs ltd assists with logistics as well. You can request a rent-a-car or an airport transfer in both directions, whether it is private or shared.


Potato Europe is an annual event that takes place at different cities and venues. The fair is hosted for 2 days and is organised by the DLG (Deutsche Landwirtschafts-Gesellschaft e.V.). The DLG works with partners from each of the event countries. Such include Wageningen University & Research. Among the venues where the fair has been hosted is the Wageningen Plant Research in Lelystad. The fair's opening times are between 9 am and 6 pm for both event days.

Each of the trade fair cities has an extensive public transport system. For instance, the Wageningen Plant Research can be reached via train, bus, metro, and taxi. Travelling times from the city centre, airport, or central station in each of the cities is brief. For instance, from the Lelystad airport to the venue, the journey would last 15 minutes by car. Likewise, from Hannover city centre to the fair, the travelling time would be 35 minutes. Each of the cities where the fair takes place have plentiful accommodation. For instance, in Hannover there is accommodation from 5-star hotels to guest houses. Each of the cities provides extensive dining options. These vary from restaurants offering French, German, or Belgian cuisine to affordable diners. Often, the venues where the fair takes place include catering options. Alternatively, they have on-site restaurants with different options. Such include self-service, buffet, and others. 

Audience and Statistics

Potato Europe attracts a large and diverse group of attendees. For instance, one of its editions received over 250 exhibitors and more than 16,000 visitors. Attendees came from many countries. Among the ones with the highest attendance are Belgium, France, and Germany. Others which tend to send many delegates are China, USA, the Netherlands, and Canada. Exhibitors and visitors represented industries such as production agriculture. They also presented the agricultural processing, products, and distribution sector. The agricultural mechanics/technology, retail, and logistics branches were also represented. Some attendees also represented the import and export sector. Many of the attendees are leading figures or important decision-makers. Such include CEOs of companies, specialists from universities and others.

Past Editions


Potato Europe 2022 took place in a face-to-face format between 07.09.2022 and 08.09.2022 at the Rittergut Bockerode Estate. The venue did not implement Covid-19 safety measures due to the removal of the country's pandemic-related restrictions. The edition received 8,000 visitors from 65 countries. 

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