Glee

Update

Glee 2026 will take place as a live trade exposition at NEC Birmingham between 08-10.09.2026. 

A Brief Overview

Glee is the international trade show for the garden and leisure sectors that brings you fun ideas and best practices on how to gain the best outdoor living. The main focus in terms of products falls on landscaping, garden design and furniture and the event is a perfect way to bridge supply and demand. Birmingham, UK hosts editions on an annual basis and over the years, the show audience has grown upwards of 7 000 trade visitors. In terms of organisation, the space will feature over 500 exhibitors, who will be blocked off into eight specifically themed sectors!

An Industry Profile

As we have mentioned above, Glee incorporates a comprehensive and well-defined layout that makes it easy to browse for the right kind of products. These sectors also show the product wealth displayed each year:

• Garden care;
• Horticulture and garden ornamentations;
• Catering and food;
• Retail services;
• Outdoor recreation;
• Pets;
• Home, gift, and clothing.

Gardening is an all-British pastime, and it is why most exhibitors will represent British taste and ingenuity while opening the market to other countries looking to make a purchase. Garden centres, DIY retailers, florists, online retailers, distributors, and garden designers are some professionals you can look forward to meeting.

Travel 2 Fairs Takes You There

Travel 2 Fairs Ltd has been working with business travellers for years and understands how to procure any bookings for international trade shows in a timely manner. Not to mention, we always have a nose for a good promotion, especially for hotels close to the NEC Birmingham. You have a direct line of communication with a personal travel assistant, who moulds your accommodation to your exact specifications. You gain access to an ever-growing database with shared apartments, guest houses and hotels in Birmingham, which cater to every budget size and represent every location in the city.

Past Iterations

Glee 2021

The 2021 iteration signified the event's successful restart, as well as the resumption of the industries represented at the fair, including gardening. The edition featured over 300 exhibiting brands, including over 100 newcomers. The event took place as a face-to-face exhibition at NEC Birmingham. All participants considered the rendition to be a success and are looking forward to the 2022 edition.

Glee 2022

The 2022 edition of Glee also took place as a live trade fair between 28-30.06.2022. It was held in NEC Birmingham amidst the absence of coronavirus precautions because of the repealing of the country's national pandemic restrictions. The event received over 400 exhibiting firms from 20 nations, including over 180 newcomers. Highlights included the Stage, the New Product Awards, and the “Fire, Grill & Chill” Zone.

Glee 2023

The 2023 iteration of Glee occurred as a live trade exposition at NEC Birmingham. It was held between 27-29.06.2023. The format featured over 460 exhibiting firms from 24 nations, who presented more than 200 brands.

Glee 2024

The 2024 format of the event took place as a live trade expo between 10-12.09.2024. It featured the wares of more than 260 exhibiting firms.

Glee 2025

The 2025 format of the event took place as a live trade expo between 16-18.09.2025. It was attended by more than 460 exhibiting firms from 22 nations and around 50 lecturers.