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Host Milano

(22 October 2021 - 26 October 2021 )
Venue: FIERA MILANO RHO PERO
Location: Italy , Milan

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About the event

Covid-19 Update

Host Milano 2021 will take place between the 22nd and 26th of October 2021 at Fiera Milano. The venue will have a strict COVID-19 prevention plan in place for the in-person event. This will include a reorganisation of the exhibition space to encourage interpersonal distancing. Attendees must always wear certified FFP2 masks. Sanitation of the exhibition areas will be thorough. It will include fixed sanitary facilities and frequent cleaning interventions. High-contact surfaces such as handles, handrails and others will receive special attention. Attendees can disinfect hands via disinfectant gel dispensers located in high-walkability areas. The pavilions in Fiera Milano will have disabled air recirculation functions. Host Milano's support events will have an even distribution throughout the exhibition. this will ensure turnout regulation and maintaining interpersonal distance.

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Founded in 1966, Host Milano is among the leading global hospitality events. It is an exhibition show where vertical specialization combines with supply chain affinities. The fair provides insight into novelties, consumption patterns and new hospitality formats. It is the meeting location of professionals such as caterers. Host Milano takes place in Fiera Milano, one of Milano’s leading event venues.

Business profile of the event

Host Milano is the meeting platform for professionals such as distributors and restaurateurs. It is also the main event for professionals who work in pizzerias. At the fair, visitors can meet specialists who work in bars, pastry shops, and ice cream parlours. It is also the exhibition during which attendees can encounter architects and designers. The fair attracts many butchers, delicatessens, bakery specialists, hotel, and hotel chains professionals. Experts working in cruise passenger companies, airports, and stations furthermore attend. So do chefs, installers, and restaurant/bar/ice-cream parlour chains.

Attendees can meet notable companies such as Alpina Coffee Systems Gmbh and Bakerycafe S.r.l.

What is new for Host Milano 2021?

Host Milano 2021 will include an interesting and diverse programme. Through partnerships with various sector associations, Host Milano will discuss different issues. Each partner will have a representative at the exhibition. One of the topics of discussion will be Restaurant 4.0.

A representative of the Italian Federation of Public Exercises or FIpe will discuss Restaurant 4.0. The FIPE will present an Observatory on digital innovation in catering. During the Observatory, attendees can learn about the latest reports and best practices. The Observatory will feature many meetings and workshops. It will additionally showcase innovative services in the sector. Among the showcased novelties will be payment systems, advanced checkouts and digital menus. This will allow companies in the HoReCa sector to expand their business. This will be achieved by increasing the reachability and knowledge of customers. The innovations will also show companies how to become more efficient. 

The Confindustria of Food Lounge Event will feature new content and business opportunities. This is due to a new collaboration partner, ICE Agenzia. Host Milano will also coincide with TuttoFood, the innovative B2B agri-food ecosystem event.

The VII ° Grand Prix of the Italian coffee shop will include new changes to its format due to the pandemic. The selections will take place in virtual mode. 

The Luxury Pastry in The World’s 2nd edition will feature the following speakers:

  • Giovanni Cavalleri
  • Fabrizio Galla
  • Massimo Giubilesi
  • Davide Malizia
  • Giuseppe Manilia
  • Luca Mannori
  • Luigi Odello
  • Andrea and Nicola Pansa
  • Rocco Scutella
  • Alessandro Servida

The Host Milano will feature a new competition - the Tiramisu World Championship. The Championship will feature 24 competitors who will compete in creating tiramisu. This includes the classic tiramisu via traditional recipes and ingredients. It also features an innovative tiramisu graded based on innovations in form or taste.

The FIPGC International Pastry Award will also include a format change. Teams competing in the 4 categories can consist of only one person. 

One of the leading trends at the fair will be: Focus on safety. The trend will showcase the importance of security and quality for the sector. This includes the safety and quality of both products and environments. According to recent reports, consumers will shift their focus towards out-of-home areas. The shift will occur due to such areas gaining their trust by the quality of their products. Due to the technologies used to keep spaces “safe”. Because of this shift, professionals need to adapt. This includes providing continuous training to employees on maintaining areas safe. Also, professionals need to learn about means of complying with certified sanitation protocols. 

Did you know? 

Host Milano is the leading event during which professionals can meet decision-makers. It also allows them to find new business formulas through information exchange. Host Milano additionally provides opportunities to present new products and gain recognition. Furthermore, attendees can examine national and international market trends and the competition. They can also form new connections including finding new customers. Host Milano can also help attendees in expanding their specialist knowledge. 

Host Milano features an extensive support programme. One of the leading events in the schedule is the exhibition. It is where over 2200 exhibitors showcase their latest products. This includes all aspects of the HoReCa sector. Among them are equipment, supplies, technologies, services, and furniture. The exhibition allows attendees to examine the latest trends in areas such as professional catering. Exhibitors at the exhibition include leading companies, medium-sized enterprises, and start-ups. The exhibition includes several sectors to make finding a solution or product easy. The sectors are: 

  • Foodservice Equipment
  • Bars, coffee machines, vending, 
  • Technologies, innovations, furnishings
  • Table
  • Bakery, pizza, pasta
  • Coffee, tea
  • Ice Cream
  • Pastry Shop. 

Each sector features subsections focused on certain professionals. For example, the foodservice equipment section includes areas for showcasing novel foodservice equipment. Among them are machines for food treatment and methods of food processing. It is also where restaurateurs and food managers can learn about new food culture trends. This is due to the schedulable discussions and appointments with international chefs.

Host Milano features over 800 events in its support programme. Besides the exhibition, this includes many competitions where professionals can gain recognition. Among them is the Grand Prix of the Italian coffee shop. It is organised by the Italian Academy of Coffee Masters. It features competing baristas from all regions of Italy. Winners of the event receive the title of the Best Italian Coffee Master. Judges at the event include leading coffee specialists and association representatives. 

Other competitions include the Italian Latte Art Grading Championship and the WLAGS Battle. The competitions feature Italian lattaritists competing in creating the most precise latte arts. 

The Host Milano also includes the Coffee Addition event. It is a travelling event of high interest to baristas and coffee shop owners. It is an event during which leading experts show the latest coffee-related novelties. This includes new recipes mixed through a blend of modern and classic techniques. The event has a dedicated area known as the Coffee Tasting Corner. the area is where attendees can try new recipes. 

Attendees of the fair can look forward to the Luxury Pastry In The World event. It is an innovation hub lead by Iginio Massari and a host of speakers that takes part on all days of Host Milano. During the event, the host and 20 guest speakers will showcase pastry innovations. Such shows take the form of demonstrations, tastings and talks with leading chefs. This can be of valuable help to confectionery, pastry and bakery professionals. This is due to the hub allowing them to learn new recipes or ingredients.

Such professionals can also look forward to the FIPGC International Pastry Award. The Award rewards the talent and skills of pastry or baking specialists. The Award feature 4 categories: artistic sugar, chocolate, pastigliaggio and wedding cakes. During the competition preceding the Awards, competitors must create various elements. The can include ice cream, a cake, a sculpture, or a travelling dessert. Another Award ceremony and competition is the SMART Label. It rewards innovative companies whose products and projects incorporate innovative technologies and sustainability. 

Host Milano is an international fair that can be beneficial to professionals such as:

  • Distributors
  • Retailers
  • Exporters
  • Importers
  • Restauranteurs
  • Pizzeria specialists
  • Professionals working in bars
  • Pastry shop owners or managers
  • Ice cream parlour specialists
  • Architects
  • Designers
  • Butchers
  • Delicatessens
  • Bakeries
  • Hotel owners 
  • Chefs
  • Installers
  • Technicians
  • Wellness centre owners.

Start-ups have ample opportunities to network and gain recognition at Host Milano. Among them, is the exhibition and the Awards. They can furthermore look forward to the various competitions. Among them are the World Brewers Cup, WLAGS Battle and others.

Your Hotel Room in Milano

Invest in your business trip with hotel accommodation selected for your specific need. Travel 2 Fairs Ltd works with you to send you hotels in Milano with an ideal location and price tag. This allows you to select the hotel offers that work best for you. Such as placing you near Fiera Milano for a quicker commute. We have long worked with large groups, so you can query for parties of twenty people and more. The entire registration process takes up to a day and you leave all details to us. Also, Travel 2 Fairs ltd assists with logistics as well. You can request a rent-a-car or an airport transfer in both directions, whether it is private or shared.

Logistics 

Host Milano is a biannual event organised by Fiera Milano S.p.A at Fiera Milano for 5 days. Exhibitors can visit the fair between 8:30 am and 7 pm. Visitors can attend between 9:30 am and 6:30 pm. 

Fiera Milano is among Milano’s leading venues. It is a specious event centre with a convenient location. This allows you to save time when travelling from main transportation hubs. For example, you can reach the venue from Milano airport in 30 minutes by taxi. The same distance would take 60 minutes when using public transport. The travelling time from the central railway station to the venue will be 25 minutes via taxi and 20 by metro. There are several options for reaching the venue from nearby cities. Among them are trains, buses, and cars. By train, you would reach the messe in 56 minutes from nearby Monza. By car, the same distance would take 30 minutes.

Milan has an extensive public transport system that includes taxis, trains, and buses. The city is easy to navigate as all stations include a detailed map of the routes. Most routes allow for saving time when travelling from one district to another. For example, you will reach the city centre from the Milan Linate Airport in 30 minutes when taking the bus. Milan provides a broad range of accommodation and dining options. For example, you can choose to stay in apartments, hotels, guest houses and hostels. Many areas of the city provide dining and accommodation options. Such include Isola, Brera, Navigli, San Siro and Arco Della Pace. The Porta Venezia district is also a suitable area.

Audience and Statistics

Host Milano is a high-profile event that attracts over 180 000 attendants. For example, the 2017 edition received 2165 exhibitors and 187,602 trade visitors. Attendants of the fair come from different regions of the world such as:

  • Oceania
  • Europe
  • Mediterranean
  • Middle East
  • North America
  • Central and South America
  • Russia and former USSR countries
  • Asia

This includes countries such as the USA, Romania, England, Greece, Russia, and China. It also features nations such as Switzerland, France, Germany, and Spain. Attendees of the fair represent many industries and sectors. This includes the hotel, restaurant, and catering sectors. Additionally, many trade visitors are from the service industry such as architects. The retail and wholesale sector furthermore visit the fair. 

2165

exhibitors

187,602

trade visitors

500

industry events

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