BROWSE THROUGH OUR TRADE FAIRS IN GERMANY FOR BROADCAST, MULTIMEDIA INDUSTRY

Germany is one of the leading countries in the global and European media industries. This is due to the state featuring an extensive and high-value media segment. It comprises sectors such as multimedia, broadcasting, and radio. This is due to the country incorporating and using media since its early development. A significant advancement occurred during specific historical periods. As a result, the country is one of the leading states in the global multimedia industry. It often has an annual revenue of up to 15 100 000 000 EUR. Such values are generated by diverse enterprises that represent the whole value chain. Such include broadcasting enterprises, media service providers, advertising agencies and others. A notable detail of the country’s multimedia sector is that it is characterised by a dual system. This includes the presence of public-service media or PSMs and commercial broadcasters. This promotes high diversity. It also develops the sector’s competitiveness and innovativeness. This is due to many enterprises in the segment focusing on developing innovations. This is due to such aspects aiding them in meeting the latest consumer demands. Generally, such novel solutions are displayed during annual trade expositions. Such events are hosted in varied cities, such as Cologne and Berlin. They attract hundreds of thousands of participants.