BROWSE THROUGH OUR TRADE FAIRS IN GERMANY FOR TOYS INDUSTRY

Germany is among the leading, time-honoured, and central countries of the global and European toy industries. This is due to the extensive historical links of the state to the markets, its extensiveness and high annual turnover rates. For example, some of its cities have links to the toy industry spanning centuries. Additionally, it has extended to include more than 3 100 enterprises. It includes more than 600 manufacturing companies and around 2 500 retailers. This results in a segment that employs up to 9 700 specialists throughout the value chain. It results in a segment that produced up to 5 240 000 000 EUR. It includes around 3 200 000 000 EUR through toy production and 2 040 000 000 EUR via toys retail. The country exports a notable percentage of these values. For example, Germany has recently exported toys totalling 3 690 000 000 EUR. It is also among the related industries' central and leading innovation hubs. This is due to its high focus on research and development, achieved through extensive expenditures. For example, in recent years, the German toys sector has expended up to 4 500 000 000 EUR to conduct R&D projects. This results in the segment being among the most innovation-driven segments of the industry. Generally, the German toy sector presents its most recent innovations during trade expos. It includes annual events in diverse German cities that attract hundreds of thousands of attendees.