BROWSE THROUGH OUR TRADE FAIRS IN GERMANY FOR ANIMALS & PETS INDUSTRY

Germany

Introduction to the German pet industry

Germany is a significant segment of the European pet industry. It is due to several contributors. These include the country having a substantial number of pets. It also has a high concentration of pet owners among the population. For instance, the state has over 34 million pets. It is due to 45% of German households having at least one companion animal, and 14% feature two or more. It results in the country featuring 15.7 million cats, 10.5 million dogs, and 3.5 million pet birds. Its pet population likewise includes 2.2 million ornamental fish aquariums, 1.3 million garden ponds and 1.2 million reptile terrarium homes. Completing them are 4.6 million other small pets. Of the households, 25% own cats and 21% dogs .

Is the sector highly valued?

The country features a highly developed and high-value pet industry, with an overall turnover of €7 billion . It includes four significant segments: pet food, healthcare, accessories, and grooming. Of the four, pet food is among the sector's most highly valued. It is due to pet owners placing a prime focus on nutrition, particularly protein-rich diets, for maintaining the health of pets. The segment has generated a revenue of €4.5 billion in recent years as a result.

Is the sector innovative?

The sector often implements innovations to continue providing high value and quality. It ensures that it remains competitive by staying up-to-date on the latest challenges. Generally, it presents its novel solutions during annual and biannual trade expos. Such events attract hundreds of thousands of participants to diverse cities.