BROWSE THROUGH OUR TRADE FAIRS IN GERMANY FOR WELLNESS INDUSTRY

Germany is among the leading, central and time-honoured countries in the wellness industry. It applies to the global and European segments of the sector. This is due to the extensiveness, high values and time-established links in the German wellness industry. For example, it has extended to feature over 20 700 cosmetics studios, more than 80 400 hairdressing companies, and over 9 100 fitness facilities. This results in the development of an industry that produces an annual market volume of up to 100 000 000 000 EUR. It includes up to 15 850 000 000 EUR via personal care products. More than 193 300 specialists throughout the entire value chain produce such values. They tend to be a notable percentage of the country’s population. For example, up to 7 510 000 individuals have a specific interest in wellness offers. In addition, up to 5 120 000 frequent sauna/steam baths. Likewise, up to 5 150 000 visit wellness studios at least once per month. Due to the ever-changing nature of the wellness industry, the German segment is also a notable innovation hub. This is due to the innovations enabling it to adapt to the latest challenges and market trends. Generally, the sector presents its most recent developments during trade events. It includes annual and biannual expos in diverse German cities. They attract hundreds of thousands of attendees.