BROWSE THROUGH OUR TRADE FAIRS IN GERMANY FOR ADVERTISING INDUSTRY

Germany

Introduction to the German advertising sector

Advertising is one of the high-value industries featured in Germany. It focuses on advertising diverse services and wares by influencing target audiences. It enables various companies to connect to consumers. The industry features several countries as its leading markets and central hubs. Among them is Germany.

What are the causes for its leading position?

The state is among the pre-eminent locations for various reasons. It includes the high focus its companies place on connecting to their consumers. For instance, many German-based enterprises rely on advertising. It includes ones operating in the automotive, aviation, chemical, medical, and sports industries. It similarly applies to the ones operating in the food and entertainment segments. Also, it applies to those working in the health and retail sectors. It results in a division that spans around 28,000 advertising agencies, with 900,000 professionals in the commercial segment.

Is the sector innovative and of high value?

As a result, the advertising sector earns a high revenue. The recent research studies conducted by the German Advertising Federation can verify this. The total net advertising revenue has reached 48.8 billion EUR (1,2% of Germany's GDP) in recent years, according to them. The advertising industry has several central hubs within the country. These include the cities of Stuttgart and Düsseldorf. These urban centres also host various bi- and triennial trade expositions. They attract tens of thousands of participants.