BROWSE THROUGH OUR TRADE FAIRS IN DÜSSELDORF, GERMANY FOR ADVERTISING INDUSTRY

Dusseldorf

Overview of the sector

Düsseldorf is one of the central hubs of the advertising industry in Germany. This is because the city is among Europe's leading international industrial centres. It is because of the city's various aspects. These include the innovative infrastructure and the diversified central economic-geographic structure. It also has a high concentration of different industries. Examples of this are the fashion, retail, telecommunications and IT industries. The cosmetics, chemical and textile industries are also represented here. Various enterprises represent the sectors. They vary from pre-eminent large corporations to SMEs. Many of these enterprises rely on advertising to reach their target audiences.

Is the sector extensive?

As a result, the city features a developed and beneficial advertising industry. For example, the city features over 900 advertising agencies. They represent the entire value chain. Such companies have access to the mentioned aspects and a high-quality creative industry. It comprises diverse businesses and experts. Among them are recording studio specialists, graphic designers, printing firms, and film producers. This results in the city often earning over 5 billion EUR from the advertising sector.

Why does the sector produce such values?

The city produces notable turnovers due to its diverse projects and networking efforts. These take place during various triennial trade expositions. They attract tens of thousands of participants.