All went well. The hotel rooms were very small, but the staff friendly and the breakfast was very fine.
Nuremberg Toy Fair / Spielwarenmesse 2026
(27 January 2026
- 31 January 2026
)
Venue:
Messe Nurnberg
Industry:
Toys
Organizer:
Nurnberg Messe GmbH
Book hotels online for Nuremberg Toy Fair / Spielwarenmesse 2026
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Update
Nuremberg Toy Fair 2026 will occur as a live trade exhibition between January 27th and 31st 2026. It will take place in Messe Nuremberg.
Preface
Nuremberg Toy Fair (Spielwarenmesse) is the toy manufacturing industry's most pivotal event. It is the central presentation stage for the latest trends and innovations. It is also the primary meeting hub for experts aspiring to develop their knowledge. Furthermore, the Nuremberg Toy Fair is the most pivotal procurement platform for the industry. Spielwarenmesse occurs annually at Messe Nuremberg during January or February. The Nuremberg Toy Fair is a prominent meeting hub for many industry specialists. Examples include stationery, museum, digital, gift, model building, gaming, and toy stores. Baby and sporting goods shops are also among the attendees. Nuremberg Toy Fair is a trade fair that frequently exceeds 60 000 attendees. For instance, one of the iterations featured over 66 300 participants. One hundred thirty-six countries attend Spielwarenmesse to examine around 120 000 innovations. Among the attending countries are nations such as Japan, China, India, Germany, France, the UK, the USA, Canada, and Brazil.
About Spielwarenmesse in Nürnberg
One of the central sub-events in Spielwarenmesse’s programme is the exhibition. It is the leading location for gaining recognition, conducting business on-site and networking. This is due to the exposition allowing professionals to display their innovative wares. The expo contains 12 product groups. Nuremberg Toy Fair additionally includes other sub-events that can be valuable to attendees. These include thematic areas such as Tech2Play and ShowTime, ToyAward, Toy Business Forum, Toys meets Books, ToyAcademy and ToyCity.
Among the leading exhibitors are:
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The toy manufacturing industry attends the fair. So do related sectors such as the hobby, children’s clothing and games. Likewise, sectors related to electronics, home decor and others attend.
Spielwarenmesse Nürnberg Accommodation
Procure suitable accommodation for Nuremberg Toy Fair before all the good deals are taken with Travel 2 Fairs Ltd. All that is necessary is to inform us about the rooms you need, how much you wish to spend, and your desired location. Travel 2 Fairs Ltd manages the rest. Reserve lodgings adjacent to Messe Nuremberg and gain valuable access to public transport. We can advise you on the best routes to take to the venue. Aside from affordable hotel accommodation for exhibitions, we also provide transport services. One way to travel to your hotel is to have a rent-a-car wait for you at the airport. Another is to schedule an airport transfer in both directions.
Event information may need to be updated because of the coronavirus pandemic. More information is available from the organiser.
Past Iterations
Nuremberg Toy Fair 2020
The 2020 iteration of Spielwarenmesse occurred at Messe Nuremberg. The edition took place as a live exhibition and featured 136 represented countries, with 120 000 innovations being presented by 2 843 exhibitor firms. Sixty-three thousand five hundred visitors attended the edition. Highlights included the third rendition of Toys meets Books.
Nuremberg Toy Fair 2022
Nuremberg Toy Fair 2022 took place in the form of a digital trade fair between the 2nd and 6th of February. The event received 10 813 trade visitants from 82 countries and 642 exhibitors from 43 nations. The virtual platform that hosted the edition was known as digital.spielwarenmesse.de.
Nuremberg Toy Fair 2023
Spielwarenmesse 2023 signified a significant nigh-return to pre-pandemic levels of attendance. It was attended by over 2 100 exhibitor firms from 69 nations and 58 000 visitants from 128 countries. Additionally, 95% of the exhibiting firms rated the event as essential to attend. 92% of the group likewise expressed high satisfaction with their attendance, and 83% will take part in the next edition.
Nuremberg Toy Fair 2024
Spielwarenmesse 2024 featured a notable improvement in the exhibitor attendance rate compared to the 2023 format. The iteration was attended by 2 354 exhibiting firms from 68 nations, representing a 10% increase. 57 000 visitants from 125 nations overviewed their wares. 97% of the exhibiting group rated the event as important, 90% are pleased with their attendance, and 84% will attend the next edition.
Nuremberg Toy Fair 2025
Spielwarenmesse 2025 was a live trade expo that improved upon the attendance rate of the 2024 iteration. It featured 2 362 exhibiting firms from 71 nations. They were overviewed by more than 57 500 visitants from 126 countries.
2,843
international exhibitors
62,357
international visitors
136
countries represented
1 million
products
Our visitors for the event
Jesper Hammer Jakobsen
Melis Demirsoylu
We would like to thank Mrs. Ellie Stone for her perfect assistancy. She was very supportive, always accessible during whole process.
Patricia Ziebis
Good day.
I´m fine. I hope you too.
Thank you for asking. This is the second time my colleagues stayed at this hotel because of its proximity to the fairgrounds and comfortable facilities.
We knew it thanks to Megan and already accommodated in 2022 during the same fair.
Compared to the previous time I was informed by colleagues that the treatment was not that good.
On the other hand, the treatment with Megan Moore has always been very correct and efficient. I hope to contact her for other alternatives next time.
Light + Building – 2024
Heinrich Pretorius
Very happy with hotel. Nice and clean, friendly and help full staff, breakfast very nice, room nice, clean and spacious. Will definitely re-book for my next business visit to Nurnberg.
Susanne Szander
Hi Tom,
Nuremberg Burghotel was really excellent! We are satisfied with it and with your support about the booking and supporting us. I am sure that we will meet again because of FSB, Cologne – next year!
Thank you for everything!
Susanne
James Stirzaker
Hi Ben,
Everything went well and the staff liked the hotel. Yes I think we will consider it for next year. Thank you
Gabriella Arany
The agency was very polite and helpful and really managed our book reservation very well. My colleauges were happy with the hotel so thank you very much for your help indeed!
Mirian Munsters
Hello Michelle,
Thank you so much.
You are the best !!!
You were a big help for me and for the future I know where to find you.
Have a great day and thank you for everything.
MIRIAN MUNSTERS
Management Assistant
Gian Marco Penuliar
Hello George,
Everything went well at Odalys City Ferney Geneve (4) and we would like to stay there again for Vitafoods 2024.
Gian Marco Penuliar
Margit Gruber-Torok
Hello Ellie,
Everything went well at MOXY Frankfurt Eschborn. Thank you!
Margit
Frankfurt Book Fair 2023
Lily Liu
Dear Tom,
Thanks for your email. For the Golden Leaf, generally speaking, it is a good experience. There are the tasty apples and free coffee and tea in the lobby. The people in the hotel are very nice. We just complain about the wi-fi in the hotel is not good, I can't use it in my room. I found many guests complaining about it in the reception. But anyway, thanks for your help.
Best regards.
Sarah Antoniazzi
THANK YOU very much - I definitely will, it’s also a pleasure to work with you, very friendly, quick and uncomplicated. 😊
Of course, we will.
Best regards,
Sarah
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