all went perfect and smooth thanks
Book hotels online for the TOY FAIR 2027
Book nowAbout the event
Update
The TOY FAIR 2026 will be held in Olympia London between 20.01.2026 and 22.01.2026.
A Brief Introduction
The TOY FAIR is a high-profile international trade fair that presents the newest children’s toy and game trends. The annual event is a mainstay in London, UK. It invites, on average, 2600 exhibitors from around the world who specialise in toys, hobbies, and games for all age groups. Participation is set towards thousands of buyers, designers, specialists, and licensors. Because the focus falls on retail, the trade fair admits only industry professionals. The TOY FAIR is the place to generate sales leads with potential long-term buyers and complete large direct sales.
An Industry Profile
The fair features established companies or brands to SMEs with vision and experimental approaches. They present the latest dolls, plush animals, children’s books, party games and applied arts. There are additionally diverse toy wares, including wooden, plastic, model, and railway ones. Another reason to consider exhibiting is access to people ready to buy. Buyers, merchandisers, licensors, marketers, distributors, and importers attend the event.
Travel 2 Fairs Takes You There
A business trip relies on your location for the event. It is why Travel 2 Fairs Ltd specialises in online bookings for exhibition hotels. Your travel assistant will research deals that cut travel costs. They will also provide excellent access to public transport. We work fast thanks to our database of hotels and can position you near the Olympia Exhibition Centre the same day you call. This will allow you to prepare for the trade fair.
Past Iterations
TOY FAIR 2022
TOY FAIR 2022 took place as a live exhibition without instating coronavirus precautions. It was held at the Olympia London. The edition received 260 exhibitors.
TOY FAIR 2023
Around 203 exhibitors attended the 2023 iteration, including LEGO and Hasbro. Once again, Olympia London did not include coronavirus safeguards.
TOY FAIR 2024
TOY FAIR 2024 signified the event's 70th anniversary. It occurred between 23.01.2024-25.01.2024 and received more than 250 exhibiting firms.
TOY FAIR 2025
London Toy Fair 2025 occurred between 21-23.01.2025. It received more than 250 exhibiting firms. They presented thousands of novel wares.
TOY FAIR 2026
London Toy Fair 2026 was a live trade expo hosted between 20-22.01.2026. It featured over 250 exhibiting firms and thousands of visitants.
Our visitors for the event
Dear Megan,
I hope everything was going well and the accommodation for CPHI!
I have positive feedback from my colleagues about the hotel! No negative comments, which is very nice for a budget hotel.
Thank you in advance for your kind cooperation during all the time!
Have a nice weekend,
Hrisa
Hello Ben,
All went good!
CPhI Worldwide 2023
Hi Tess,
must say thank you for yet another excellent service regarding our hotel bookings for CPhI. I always feel safe when you are taking care of our bookings, and your flexible and pragmatic approach to our back and forth is truly highly appreciated. Looking forward to working with you again in 2016.
Kind regards,
Kristin
Morning Tom,
The trip was a success thank you.
The hotel was adequate. Rooms were clean but a little too small. Breakfast was fine. Last time we visited Bauma 3 years ago we stayed at the Cocoon hotel ‘same area’ which was much more spacious.
Regards
Bauma 2025
Hello Ben,
Everything went well at Arthotel Ana im Olympiapark (4) no complaints.
Kresimir
we used this service for 3 years in a row and it has always been great, effective and fast: we have been allowed to change some names of the guests and to book further rooms without any delay.
The hotel selected had a great position near to the station stop and just 15 minutes by train from the Fair. The rooms were cute and cleaned and the personnel at the desk well prepared and quick.
We are very happy and satisfied.
My colleagues were very satisfied with all the arrangements regarding their stay during the Paris Air Show.
Thank you for your email below and if necessary I will contact you again.
Jack was very professional and helpful.
Thank him for me too.
Kind regards,
Lena Monteiro
Hello Anna,
Everything went well in Berlin, again, thank you for your support!
Best regards,
Yvonne Chen
Marketing Manager
HI Christine,
I have just returned from my trip as I went to London after the fair. The hotel was great. Really close to the fair and easy to get to each day by walking.
We did really struggle to get taxis each night during the fair from the hotel to the city centre as there were no restaurants around the hotel. The hotel restaurant was good but expensive and you didn’t want to eat there each time.
Kind regards,
Jackie
Hi Tom,
Thank you for your continued support throughout out booking process and even afterwards 😊
The stay was great, and I will be sure to keep in touch for future bookings.
Thanks again,
Rachael
Hotel was very nice and clean. Location was also good, just 10 min by train to ExCel to DSEI 2023.
DSEI 2023
Our Clients