Michelle made my job so much easier with her quick responses, patience and professionalism. I was sending 3 people to Anuga at the last minute and her help in finding lodging at a reasonable price, good location and quality hotel was outstanding. You have a winner with Michelle! She's definitely management material.
Book hotels online for the TOY FAIR 2026
Book nowAbout the event
Update
The TOY FAIR 2026 will be held in Olympia London between 20.01.2026 and 22.01.2026.
A Brief Introduction
The TOY FAIR is a high-profile international trade fair that presents the newest children’s toy and game trends. The annual event is a mainstay in London, UK. It invites, on average, 2600 exhibitors from around the world who specialise in toys, hobbies, and games for all age groups. Participation is set towards thousands of buyers, designers, specialists, and licensors. Because the focus falls on retail, the trade fair admits only industry professionals. The TOY FAIR is the place to generate sales leads with potential long-term buyers and complete large direct sales.
An Industry Profile
The fair features established companies or brands to SMEs with vision and experimental approaches. They present the latest dolls, plush animals, children’s books, party games and applied arts. There are additionally diverse toy wares, including wooden, plastic, model, and railway ones. Another reason to consider exhibiting is access to people ready to buy. Buyers, merchandisers, licensors, marketers, distributors, and importers attend the event.
Travel 2 Fairs Takes You There
A business trip relies on your location for the event. It is why Travel 2 Fairs Ltd specialises in online bookings for exhibition hotels. Your travel assistant will research deals that cut travel costs. They will also provide excellent access to public transport. We work fast thanks to our database of hotels and can position you near the Olympia Exhibition Centre the same day you call. This will allow you to prepare for the trade fair.
Past Iterations
TOY FAIR 2022
TOY FAIR 2022 took place as a live exhibition without instating coronavirus precautions. It was held at the Olympia London. The edition received 260 exhibitors.
TOY FAIR 2023
Around 203 exhibitors attended the 2023 iteration, including LEGO and Hasbro. Once again, Olympia London did not include coronavirus safeguards.
TOY FAIR 2024
TOY FAIR 2024 signified the event's 70th anniversary. It occurred between 23.01.2024-25.01.2024 and received more than 250 exhibiting firms.
TOY FAIR 2025
London Toy Fair 2025 occurred between 21-23.01.2025. It received more than 250 exhibiting firms. They presented thousands of novel wares.
Our visitors for the event
Cindy Rubens Miller
Nataša Požun
All was good with the hotel and we enjoyed it. No problems at all working with Jane.
James Connolly
The hotel was fine thank you, the location especially was perfect for the fair.
Definitely somewhere we would consider for next year’s fair.
Once you have details for next year please let us know
Stephanie Berberat
Dear Michael,
Thanks for your email and inquiry, everything went well in Frankfurt @Motel One Frankfurt-Roemer.
Kind regards,
Stephanie Berberat
Mirela Ivan
Everything was as expected. My colleague Viorica was satisfied with the services provided. Thank you
Irina Dvornina
Dear Tom,
thank you again for your care and professionalism. For sure I'll address only to you for all future events as well. As for the hotel - it is located very good, the interior layouts are also very good. The only minus there is extremely poor breakfast. Last time in Arosa Hotel, and even in Crown hotel they were much better, being at the same time enough plain.
Thank you again for your help!
Regards,
Irina
René Krallis
Hi Megan and Ben,
I would like to thank you for our booking and making our stay super amazing at Mitico! They are so very helpful, made everything so comfortable for us and most certainly you can recommend this hotel to other wheelchair users! We made some recommendations to a lady there, I think it may have been Laura about the bathroom which could use a little improving.
Once again, thank you for you the help offered regarding everything!
For next year I would like to start sourcing for 5 people (1 wheelchair user) as this year because the bookings were so late, we were all around Bologna and the taxi fairs were insane.
Something for us to keep in mind!
Cosmoprof Worldwide Bologna - 2024
Leonardo Borelli
Hi Jack,
Everything went well at the Ibis Budget Dueren-West. Thank you !
Anuga 2023
KATJA PROEHL
Dear Megan,
We would like to thank you and your colleagues for assisting us with the hotel booking for Energiesparmesse 2024 in Wels/Austria. We mostly appreciated your superb communication making this part of our event preparation effortless and stress-free.
Kind regards, Katja Marketing Coordinator
Steven Burdorf
Brian: Everything went very well. You did a great job, will plan to us you again in the future.
Frederic Bernard
Hi Brian,
All went well. Very nice hotel and no troubles at the check-in, even though we came late at night.
Thanks again.
Best regards / Med venlig hilsen
Carole Gaucher
We are happy with the hotel as it was really close to the fair and it was a nice one. Good brekastfast and we went outside to have dinner couple of times as it was nearby restaurants.
Carole Gaucher
Our Clients
