Hi Megan,
Just heading back from ITB. Hotel was awesome, very happy with it and would highly recommend.
Thanks for your help with booking it was all seamless.
Kind Regards Ruth
Book hotels online for the TOY FAIR 2027
Book nowAbout the event
Update
The TOY FAIR 2026 will be held in Olympia London between 20.01.2026 and 22.01.2026.
A Brief Introduction
The TOY FAIR is a high-profile international trade fair that presents the newest children’s toy and game trends. The annual event is a mainstay in London, UK. It invites, on average, 2600 exhibitors from around the world who specialise in toys, hobbies, and games for all age groups. Participation is set towards thousands of buyers, designers, specialists, and licensors. Because the focus falls on retail, the trade fair admits only industry professionals. The TOY FAIR is the place to generate sales leads with potential long-term buyers and complete large direct sales.
An Industry Profile
The fair features established companies or brands to SMEs with vision and experimental approaches. They present the latest dolls, plush animals, children’s books, party games and applied arts. There are additionally diverse toy wares, including wooden, plastic, model, and railway ones. Another reason to consider exhibiting is access to people ready to buy. Buyers, merchandisers, licensors, marketers, distributors, and importers attend the event.
Travel 2 Fairs Takes You There
A business trip relies on your location for the event. It is why Travel 2 Fairs Ltd specialises in online bookings for exhibition hotels. Your travel assistant will research deals that cut travel costs. They will also provide excellent access to public transport. We work fast thanks to our database of hotels and can position you near the Olympia Exhibition Centre the same day you call. This will allow you to prepare for the trade fair.
Past Iterations
TOY FAIR 2022
TOY FAIR 2022 took place as a live exhibition without instating coronavirus precautions. It was held at the Olympia London. The edition received 260 exhibitors.
TOY FAIR 2023
Around 203 exhibitors attended the 2023 iteration, including LEGO and Hasbro. Once again, Olympia London did not include coronavirus safeguards.
TOY FAIR 2024
TOY FAIR 2024 signified the event's 70th anniversary. It occurred between 23.01.2024-25.01.2024 and received more than 250 exhibiting firms.
TOY FAIR 2025
London Toy Fair 2025 occurred between 21-23.01.2025. It received more than 250 exhibiting firms. They presented thousands of novel wares.
TOY FAIR 2026
London Toy Fair 2026 was a live trade expo hosted between 20-22.01.2026. It featured over 250 exhibiting firms and thousands of visitants.
Our visitors for the event
Ruth Franklin
Tony Shih
Hi Megan,
Everything was going as planned, the service was excellent.
I will be attending the "Koln Kind und Jugend" and "Nuremberg Spielwaremesse" next year. If you have something that matches, please send it my way.
Thank you and best regards,
Tony Shih
Kind + Jugend 2023
Lucrezia Lodi
You are the very best Michelle!!!!!
Thank you! I can’t thank you enough! We are all set!
Thank you again
Ivan Gaudenzi / Larissa Attili
Hi Christine,
your support and professionality has been very appreciated by us. Always available and ready to answer.
Hotel rooms were not that good at least the standard room was too small and old and very noisy as well; bed not comfortable. I guess that for that price at least superior rooms should be the perfect deal with an hotel like that. Good position close to metro and exhibition very easy to reach. As well not so far from center. Receptionists were not so prepared as they always ask to pay our already included breakfast and their german or english language wasn't always that good.
Hope for a better deal next time!
Francesco Mazzolari
Dear Tom,
The trip went quite well. We only had one issue because our team was late for the check in on Friday and they couldn’t reach the hotel by phone.
There was just an answering machine in German and that was not useful, but they had no problem checking in in the end.
They’ve told me the hotel was nice and everything ran smoothly so thank you for all the support.
Best regards
SCHWEISSEN & SCHNEIDEN 2023
Monika Laskowska
Good day Megan,
Thank you, we were delighted with the hotel and its proximity to the fair,
Monika Laskowska
Anuga 2023
Orit Schlesinger
Dear Tom
We came back from Düsseldorf after 3.5 busy, intersting and challenges days.
The hotels were excellent .
Thank you for your help and patients you gave me.
Thank you again.
Have a nice weekend
Orit Schlesinger
Sarah Crowther
Hi Megan,
You are a complete and utter star!!!
Thank you so much for all of your efforts with this, I really do appreciate you fighting our corner on this one and for getting them to add in the special clause. I cannot thank you enough. This truly is an example of great customer service :-) and you can quote me on that!
Please do go back and confirm with them.
Thank you again.
Have a lovely evening!
Silke Kalwis
Tracy, we loved Motel One Barcelona-Ciutadella!
We had an amazing stay there, and it was very successful edition for us.
CPhI Worldwide 2023
Sara Invernizzi
Dear Megan,
everything's was great, thank you for your assstance. Next year CphI will take place in Milan and we're not sure if we're going to need an hotel. Since we'll probably do, could you let us have an idea of the best rates?
Thank you as usual and best regards!
Sara
CPhI Worldwide - 2025
Ms Rachael Pottner
Hi Tom,
Thank you for your continued support throughout out booking process and even afterwards 😊
The stay was great, and I will be sure to keep in touch for future bookings.
Thanks again,
Rachael
Tommaso Lo Russo
Nice and comfortable hotel, very close to the exhibition.
Our Clients
