The TOY FAIR 2026 will be held in Olympia London between 20.01.2026 and 22.01.2026.
The TOY FAIR is a high-profile international trade fair that presents the newest children’s toy and game trends. The annual event is a mainstay in London, UK. It invites, on average, 2600 exhibitors from around the world who specialise in toys, hobbies, and games for all age groups. Participation is set towards thousands of buyers, designers, specialists, and licensors. Because the focus falls on retail, the trade fair admits only industry professionals. The TOY FAIR is the place to generate sales leads with potential long-term buyers and complete large direct sales.
The fair features established companies or brands to SMEs with vision and experimental approaches. They present the latest dolls, plush animals, children’s books, party games and applied arts. There are additionally diverse toy wares, including wooden, plastic, model, and railway ones. Another reason to consider exhibiting is access to people ready to buy. Buyers, merchandisers, licensors, marketers, distributors, and importers attend the event.
A business trip relies on your location for the event. It is why Travel 2 Fairs Ltd specialises in online bookings for exhibition hotels. Your travel assistant will research deals that cut travel costs. They will also provide excellent access to public transport. We work fast thanks to our database of hotels and can position you near the Olympia Exhibition Centre the same day you call. This will allow you to prepare for the trade fair.
TOY FAIR 2022 took place as a live exhibition without instating coronavirus precautions. It was held at the Olympia London. The edition received 260 exhibitors.
Around 203 exhibitors attended the 2023 iteration, including LEGO and Hasbro. Once again, Olympia London did not include coronavirus safeguards.
TOY FAIR 2024 signified the event's 70th anniversary. It occurred between 23.01.2024-25.01.2024 and received more than 250 exhibiting firms.
London Toy Fair 2025 occurred between 21-23.01.2025. It received more than 250 exhibiting firms. They presented thousands of novel wares.
Morning Tom,
The trip was a success thank you.
The hotel was adequate. Rooms were clean but a little too small. Breakfast was fine. Last time we visited Bauma 3 years ago we stayed at the Cocoon hotel ‘same area’ which was much more spacious.
Regards
Bauma 2025
Hi Tracy,
Everything was great with the hotel and my trip to Barcelona! Thank you!
Kind regards,
Mathew
CPhI Worldwide 2023
Thank You for hosting us during INTERZUM KÖLN 2023 everything Was great 👍
Hello Tess,
Excellent service from Travel to Fairs Ltd for our last exhibition (IWA OUTDOOR CLASSICS2018) in Nuremberg, Germany.
Very competitive prices - the fact that you managed to offer us rooms when everything else was sold out speaks for itself!
We'll work with you again in the future.
Kind Regards,
Alrico Quik
Dear Michael,
Thanks for contacting me.
I confirm that everything was perfect and I had a pleasant stay at Best Western Havly Hotel.
If we may need your services for future we will for sure contact you again.
Thank you
It was nice to stay at the hotel Premier INN in Frankfurt: good breakfast and nice, kind staff. I'll choose this hotel for my next business trip!
Hi George,
My colleagues and I really enjoyed our stay at art’otel cologne. The hotel is in a great location and has easy access to the Fair.
The rooms were very clean and comfortable and the service very friendly and helpful.
We will be back in 2 years for the next Anuga.
Thank you for your help and cooperation on this trip.
Anuga 2023
Hi Megan,
Thanks for your effort to help us arranging our exhibition hotel, and we appreciate it. Everything went smoothly and successfully.
Best Regards.
All went fine, the hotel was really well suited next to the train station and most of the times we were walking. The breakfast was nice and we are sattisfied by Jane too.
Dear Jack, good morning!
Thank You for your email.
As I know from my manager, the trip to EBACE23 was good.
All requested services were arranged.
Thank You!
Best regards,
Izolda Petkute
Dear Tom
Everything was perfect
I will contact you again next year
Best
Massimo
Thank you for your kind collaboration. The most appreciated thing of the Toyoko Inn Franfurt Hotel is the location very usefull.
