Hello Ben,
Everything went well.
Mr Michail Markovich
Book hotels online for the TOY FAIR 2026
Book nowAbout the event
Update
The TOY FAIR 2026 will be held in Olympia London between 20.01.2026 and 22.01.2026.
A Brief Introduction
The TOY FAIR is a high-profile international trade fair that presents the newest children’s toy and game trends. The annual event is a mainstay in London, UK. It invites, on average, 2600 exhibitors from around the world who specialise in toys, hobbies, and games for all age groups. Participation is set towards thousands of buyers, designers, specialists, and licensors. Because the focus falls on retail, the trade fair admits only industry professionals. The TOY FAIR is the place to generate sales leads with potential long-term buyers and complete large direct sales.
An Industry Profile
The fair features established companies or brands to SMEs with vision and experimental approaches. They present the latest dolls, plush animals, children’s books, party games and applied arts. There are additionally diverse toy wares, including wooden, plastic, model, and railway ones. Another reason to consider exhibiting is access to people ready to buy. Buyers, merchandisers, licensors, marketers, distributors, and importers attend the event.
Travel 2 Fairs Takes You There
A business trip relies on your location for the event. It is why Travel 2 Fairs Ltd specialises in online bookings for exhibition hotels. Your travel assistant will research deals that cut travel costs. They will also provide excellent access to public transport. We work fast thanks to our database of hotels and can position you near the Olympia Exhibition Centre the same day you call. This will allow you to prepare for the trade fair.
Past Iterations
TOY FAIR 2022
TOY FAIR 2022 took place as a live exhibition without instating coronavirus precautions. It was held at the Olympia London. The edition received 260 exhibitors.
TOY FAIR 2023
Around 203 exhibitors attended the 2023 iteration, including LEGO and Hasbro. Once again, Olympia London did not include coronavirus safeguards.
TOY FAIR 2024
TOY FAIR 2024 signified the event's 70th anniversary. It occurred between 23.01.2024-25.01.2024 and received more than 250 exhibiting firms.
TOY FAIR 2025
London Toy Fair 2025 occurred between 21-23.01.2025. It received more than 250 exhibiting firms. They presented thousands of novel wares.
Our visitors for the event
Michail Markovich
Dan Karlsson
Hi Tom,
Good exhibition.
The hotel as expected, had a little bit of trouble getting in, door codes were sent to wrong phone number, but fixed when calling the reception. So nothing to complain about.
Thanks
//Dan
Laura Chong
Dear Mark,
Thank you for providing good supports as always. We had a good time in Dusseldorf and show went well. Good rate and best services from you, we appreciated it much. You will receive my email on next year bookings very soon!
And, Happy Thanksgiving!
Regards, Laura
KATJA PROEHL
Dear Megan,
We would like to thank you and your colleagues for assisting us with the hotel booking for Energiesparmesse 2024 in Wels/Austria. We mostly appreciated your superb communication making this part of our event preparation effortless and stress-free.
Kind regards, Katja Marketing Coordinator
Max Nilsson Frid
B&B hotel Paris Nord 2 CDG Aeroport Smeelly rooms. Poor standard. NOT somewere you stay for more than one night if their is not any other hotel avalible. Megan was a pleasure to work with!
Silke Kalwis
Tracy, we loved Motel One Barcelona-Ciutadella!
We had an amazing stay there, and it was very successful edition for us.
CPhI Worldwide 2023
Pavlina Frydova
Everything was okay. Nice staff. Clean room, very quite place, no street rush, perfect breakfast. Not enough parking spaces but it was not a problem to park in the street few metres from hotel. Perfect hotel for few nights for business trips. Not far from Messe Stuttgart - only 10 minutes by car. Without any traffic.
Dimitrios Kipros
Great service, very supportive during the full process. Customer friendly and never tired to answer questions and make changes when necessary.
Rossella Limosani
Hi Mark,
how are you? I would like to give a feedback to you: everything went well and our staying was perfect! Thank you very much for your cooperation.
Kind Regards
Alderman
Service in finding room in the location was first class. Hotel met all the requirements we desired.
Will be using you chaps again!
Debora Zaffino
Dear George,
thanks for you mail.
Everything went very well!! We have really appreciated your fast action in solving our issue to reinstate a cancelled reservation for new guests.
The only “negative” thing was that there was not possibility to have dinner in the hotel, but my team solved going out.
We will be very glad to ask for your help for future reservation.
Thank you and kind regards
Debora
CPhI Worldwide 2023
Kadidia Bah
Dear Tracy,
Thank you for your email.
Our stay at The Tower Plaza Hotel Dubai was good, thank you.
We won’t attend Medica & Arab Health this year, thank you for your offer.
Arab Health - 2024
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