All was good with the hotel and we enjoyed it. No problems at all working with Jane.
Book hotels online for the TOY FAIR 2026
Book nowAbout the event
Update
The TOY FAIR 2026 will be held in Olympia London between 20.01.2026 and 22.01.2026.
A Brief Introduction
The TOY FAIR is a high-profile international trade fair that presents the newest children’s toy and game trends. The annual event is a mainstay in London, UK. It invites, on average, 2600 exhibitors from around the world who specialise in toys, hobbies, and games for all age groups. Participation is set towards thousands of buyers, designers, specialists, and licensors. Because the focus falls on retail, the trade fair admits only industry professionals. The TOY FAIR is the place to generate sales leads with potential long-term buyers and complete large direct sales.
An Industry Profile
The fair features established companies or brands to SMEs with vision and experimental approaches. They present the latest dolls, plush animals, children’s books, party games and applied arts. There are additionally diverse toy wares, including wooden, plastic, model, and railway ones. Another reason to consider exhibiting is access to people ready to buy. Buyers, merchandisers, licensors, marketers, distributors, and importers attend the event.
Travel 2 Fairs Takes You There
A business trip relies on your location for the event. It is why Travel 2 Fairs Ltd specialises in online bookings for exhibition hotels. Your travel assistant will research deals that cut travel costs. They will also provide excellent access to public transport. We work fast thanks to our database of hotels and can position you near the Olympia Exhibition Centre the same day you call. This will allow you to prepare for the trade fair.
Past Iterations
TOY FAIR 2022
TOY FAIR 2022 took place as a live exhibition without instating coronavirus precautions. It was held at the Olympia London. The edition received 260 exhibitors.
TOY FAIR 2023
Around 203 exhibitors attended the 2023 iteration, including LEGO and Hasbro. Once again, Olympia London did not include coronavirus safeguards.
TOY FAIR 2024
TOY FAIR 2024 signified the event's 70th anniversary. It occurred between 23.01.2024-25.01.2024 and received more than 250 exhibiting firms.
TOY FAIR 2025
London Toy Fair 2025 occurred between 21-23.01.2025. It received more than 250 exhibiting firms. They presented thousands of novel wares.
Our visitors for the event
Nataša Požun
Lovina Rebello
Dear Ellie,
Greetings to you! Hope you’re doing fine.
Yes, my boss had gone for the event. It was a successful trip for him.
Initially, I believe there was some confusion with the hotel booking on the hotels part but it was sorted out later.
Currently no plans yet, however, if we do need help we will be in touch.
Thank you to your team and Ms. Ellie for her support.
Stefania Vittoni
All was good with our services and the hotel was really conveniently located to the fair.
SAMARA DESPOINA
Working with your agency was flawless, Tracy Olsen amazing, readily available to our request. The hotel was welcoming. Yours sincerely, Despoina Samara
Amy Weston
Dear Megan,
Thank you for your email and the final bit of information.
Just wanted to say a huge thank you for all of your help - its been super easy and I look forward to working with you again the following year!
Best,
Amy
InnoTrans – 2024
Jessice
Is was good, thank you for booking Intercity hotel to us.
Gian Franco Ferraro
All was OK.
Thanks and kind Regards
Gian Franco Ferraro
Ilona Teaca Cernenco
Dear Megan,
I just want to thank you for everything with the hotel. My boss and partners are very pleased with the hotel and the attention they had. Just thank you so much.
Anuga – 2025
Kazuya Akutsu
Convenient location to the Messe Duesseldorf and to the Airport. Next to the KAMPS bakery who opens at Sunday morning.
Tiziana
Thank you for your kind collaboration. The most appreciated thing of the Toyoko Inn Franfurt Hotel is the location very usefull.
Claudia De Nicolo
Everything was good. We were satisfied with our stay at the hotel. Thank you.
Vivian Papagiannarou
Εverything went well, we didn't have any problems! Thank you for your cooperation & assistance.
Our Clients
