Tom is great! He always got back to me right away with the best prices!
Book hotels online for the TOY FAIR 2027
Book nowAbout the event
Update
The TOY FAIR 2026 will be held in Olympia London between 20.01.2026 and 22.01.2026.
A Brief Introduction
The TOY FAIR is a high-profile international trade fair that presents the newest children’s toy and game trends. The annual event is a mainstay in London, UK. It invites, on average, 2600 exhibitors from around the world who specialise in toys, hobbies, and games for all age groups. Participation is set towards thousands of buyers, designers, specialists, and licensors. Because the focus falls on retail, the trade fair admits only industry professionals. The TOY FAIR is the place to generate sales leads with potential long-term buyers and complete large direct sales.
An Industry Profile
The fair features established companies or brands to SMEs with vision and experimental approaches. They present the latest dolls, plush animals, children’s books, party games and applied arts. There are additionally diverse toy wares, including wooden, plastic, model, and railway ones. Another reason to consider exhibiting is access to people ready to buy. Buyers, merchandisers, licensors, marketers, distributors, and importers attend the event.
Travel 2 Fairs Takes You There
A business trip relies on your location for the event. It is why Travel 2 Fairs Ltd specialises in online bookings for exhibition hotels. Your travel assistant will research deals that cut travel costs. They will also provide excellent access to public transport. We work fast thanks to our database of hotels and can position you near the Olympia Exhibition Centre the same day you call. This will allow you to prepare for the trade fair.
Past Iterations
TOY FAIR 2022
TOY FAIR 2022 took place as a live exhibition without instating coronavirus precautions. It was held at the Olympia London. The edition received 260 exhibitors.
TOY FAIR 2023
Around 203 exhibitors attended the 2023 iteration, including LEGO and Hasbro. Once again, Olympia London did not include coronavirus safeguards.
TOY FAIR 2024
TOY FAIR 2024 signified the event's 70th anniversary. It occurred between 23.01.2024-25.01.2024 and received more than 250 exhibiting firms.
TOY FAIR 2025
London Toy Fair 2025 occurred between 21-23.01.2025. It received more than 250 exhibiting firms. They presented thousands of novel wares.
TOY FAIR 2026
London Toy Fair 2026 was a live trade expo hosted between 20-22.01.2026. It featured over 250 exhibiting firms and thousands of visitants.
Our visitors for the event
Rebekah Daniels
Sarig Shellefff
We got great serice from Mrs. Ellie stone , who helped us with manging more then 50 rooms in 2 hotels , with many changes and requests well done and thank you
Laura
Dear Brian,
Thank you very much for your help in finding this nice hotel. It was in a great position near to the fair and to all the facilities and the rooms were cozy and comfortable. It has been the perfect solution for our purposes.
Barbara Lewin
We had a great experience at the hotel. The service provided by Megan Moore, from travel fairs, was great. I fully recommend to book hotels with them.
Jarno Gray
Our trip to the EMO Hanover fair was successful, overall it was a great trip with lots to see and do in Hanover.
We were very satisfied with the accommodation, although we were initially looking for a hotel, we actually preferred the apartment accommodation to that of a hotel.
The service we received from Jane was GREAT.
From the moment Anton sent the request for accommodation, we received a number of accommodation options within our price range.
We have received prompt detailed responses to all the questions we had.
The payment process was simple and easy.
The location of the accommodation was perfect, a nice quiet neighbourhood with easy access to trains for transport and a number of restaurants within walking distance.
I will definitely recommend Travel To Fairs to anyone looking for accommodation when travelling abroad to attend Trade shows.
EMO Hannover 2023
Dimitrios Kipros
Great service, very supportive during the full process. Customer friendly and never tired to answer questions and make changes when necessary.
Cristina Maranesi
All went perfect and we will for sure work with you for our next fairs.
Cristina
Neuza Dias
Dear Tess,
I would like to inform you that everything went well with the hotel! And also, to thank you for having suggested Mr. Najib’s transfer/taxi.
Everything was perfect. Thank you very much.
We wish all the best.
Thank you and best regards.
CPhI Worldwide 2023
Sarah Antoniazzi
THANK YOU very much - I definitely will, it’s also a pleasure to work with you, very friendly, quick and uncomplicated. 😊
Of course, we will.
Best regards,
Sarah
Ivan S. Larsen
Michelle,
thank you for your support for the Nor-shipping 2022 Hotel bookings.
Best regards
Ivan S. Larsen
CCO/Sales Manager
Mr Massimo Maffei
Dear Tom
Everything was perfect
I will contact you again next year
Best
Massimo
Jonathan Friggieri
Fantastic service from George and Hotel with good location, asked for balcony and he had a perfect room with all services.
Our Clients
