We had the pleasure of staying at TRYP Lisboa Oriente during a business trip. Megan helped us so much and made sure that all our partners were well taken care of. I only have positive feedback and highly recommend Go Fair.

IBA 2027

Book hotels online for IBA 2027
Book nowAbout the event
Update
IBA 2027 will occur between the 24th and 28th of October 2027 in Messe Munich.
Preface
The triennial IBA (IBA Munich) is a pre-eminent beverage & food trade exhibition. It is among the baking/confectionary sector's prime procurement platforms. IBA Munich is a trade exposition that attracts 1 373 exhibiting firms from 50 countries and 76 800 visitants from 173 nations.
The event has quite noteworthy statistics. This includes 85% of the exhibiting firms, considering it the premier industry trade fair. 92% of the group similarly state that the event allows them to represent their wares and cultivate their company’s image. 86% of the participant group have achieved their business generation targets. The visitor group also shows the importance of the event. For instance, 82% have a substantial purchasing decision influence, and 67% represent a foreign country.
About IBA
IBA Munich receives beverage & food, packaging, food processing, nutrition, health and wholesale participants. It is also attended by retail, manufacturing, education, HoReCa, furniture, air conditioning, refrigeration and logistics members. The services, work safety, IT, energy, laboratory, chemical and media industries likewise take part. IBA furthermore receives publishing, waste management and environmental protection industry members. Regulatory agencies similarly attend the trade show.
IBA incorporates a diversified event agenda with focus topics that reflect the latest industry themes. One noteworthy micro-event is the comprehensive exhibition. The IBA Forum and the IBA Speakers Corner are also worth attending. The IBA Virtual Bakery Tours is likewise a must-attend. The German Championship of Master Bakers, the IBA-UIBC Cup of Bakers, and the UIBC Junior Championship of World Confectioners are showstoppers as well. The Blog’N’Roll sub-event is also a must-attend.
Various market leaders attend IBA as exhibitors or speakers. These include:
- Baker Perkins;
- Mondelez;
- Aryzta;
- Nestle;
- Pepsico;
- Seebo;
- Baldwin Technical Services;
- Cargill;
- JC Ford Company;
- Red Bull Deutschland;
- Siemens AG;
- Weber.
IBA Accommodation
Procure suitable accommodation for IBA with Travel 2 Fairs Ltd. All that is necessary is to inform us about the rooms you need, how much you wish to spend, and your desired location. Travel 2 Fairs Ltd manages the rest. Reserve lodgings adjacent to Messe Munich. This will improve your commuting time by gaining invaluable public transport access. We can inform you of the top-quality routes to take to the locale. Apart from reasonable lodging accommodation for expositions, we similarly supply transportation services. One travel method to your hotel is to have a rentable car expecting you at the airport. Another is to schedule an airport transfer in both directions.
Event information might be outdated because of the coronavirus pandemic. More information is available from the organiser.
Past Iterations
IBA 2023
IBA 2023 occurred as a live trade exposition between the 22nd and 26th of October 2023 in Messe Munich. It did not incorporate coronavirus precautions due to the repealing of the country's pandemic restrictions. It received 1 073 exhibitants from 46 nations and 57 000 visitants from 150 countries.
IBA 2025
IBA 2025 in Düsseldorf was a live trade expo held between the 18th and 22nd of May 2025 in Messe Düsseldorf. It received 985 exhibitants from 46 nations and 49 115 visitants from 149 countries on 100 000 m2.
76,800
visitors
100+
lectures
1400+
exhibitors
Our visitors for the event


The agency was very polite and helpful and really managed our book reservation very well. My colleauges were happy with the hotel so thank you very much for your help indeed!

Hello Michael
All went well at K&J earlier this month! Thank you for all your help!
Please send me the offers for accommodation next year.
Best
Eva

Dear Tess,
Thank you for your message.
Everything went perfectly fine at EasyHotel Barcelona Fira, thanks.
For 2024, I don’t have any needs for now.
Have a nice day!
Best regards,
Mathilde Fontaine.
CPHI Worldwide 2023

The hotel was perfect for our 5 days stay in Friedrichshafen. Rooms warm and clean. Good breackfast and good restaurant.

Hello George,
Everything went well, the hotel was okay.

Hello Michael,
George did great job, everything went well.
Alessia Bertani

Hi Tom,
Just a short note to thank you again for your assistance with accommodation for the guys – they had a good trip.
Now… to plan in advance, can you possibly help us with rates for hotels, preferably closer to the fair, for 2025. 3 rooms, single occupancy please.
Cosmoprof Worldwide Bologna - 2024

Hello, Thanks to travel2fair company, we could manage our accomodation in Florence, a city we had no prior knowledge about. The hotel was great, the staff was helpful. The view and the location of the hotel was amazing. Also travel2fair staff was also very careful and helpful. They kept checking on us prior to our trip and after the trip to see if we have/had any problem. I am so satisfied with the service I got.

Thank you Tom.
All went very well. Thank you again for your assistance.
Kind Regards,

Dear Ben,
The fair was very successful and I really liked the hotel where I stayed with my colleague. It was perfect, right next to the subway and only 15 minutes away from the book fair.
I will use your services again for sure, thank you for making the experience so enjoyable.
Best regards,
Cristina
Frankfurt Book Fair 2023

Dear Megan
I would like to send you my special thanks for your efforts. Not faced any problem and nice hotel. Thank you again!
Best regards,
Fahrettin Unal
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