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(15 September 2023 - 18 September 2023 )
Location: Netherlands , Amsterdam
Organizer: IBC

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About the event


The 2023 edition of IBC will be held at the Amsterdam RAI from 15.09.2023 to 18.09.2023. At present, the venue does not feature Covid-19 safety measures due to the removal of the domestic restrictions.

Calling Card

The Amsterdam RAI hosts the International Broadcasting Convention (IBC) is an annual event. The IBC is among the media and broadcasting industry's central events. The Amsterdam RAI serves as the host location for the event. This is because the annual event provides an opportunity to learn about innovations. Attendees can also network as well as show their latest products at the event. IBC is also the main source of information for experts seeking to expand their knowledge. This includes top experts and business owners.

Business Profile of the Event

IBC is attended by media and broadcasting industry professionals.

These include:

  • Writers of content, including bloggers and journalists

  • Specialists in media technology

  • Production assistants

  • Music directors

  • Camera operators

  • Companies that specialise in system automation, monitoring, storage, consumption

  • Stagehands

  • Editors

  • Videographers

  • Production managers

  • Radio technicians

  • Owners of media companies

  • Academic institutions

  • Production artists

  • Broadcast news analysts

  • Radio technicians

  • Sound mixers

  • Line producers

  • Administrative assistants

  • Program and news directors

  • Technical producers

  • Studio managers

  • Companies that specialise in play-out

  • Broadcasters

  • Sound engineers

  • Photographers

  • Announcers

  • Proofreaders

  • Business or creative executives

  • Production assistants

  • Motion picture set workers

  • Radio operators

  • Graphic artists

  • Audio and video equipment technicians

  • Project coordinators and managers

  • Broadcast engineers

  • Recording engineers

  • Animators

  • Companies specialising in content acquisition and production

  • Associate producers

  • Broadcast and sound engineering technicians

Leading exhibitors and visitors of the IBC include Google, Microsoft, and Adobe. They also include Canon, Disney, and the BBC.

Did You Know?

The IBC can be beneficial for specialists in the media and broadcasting industry. This is due to the event allowing them to complete several business goals. These include networking and creating new partnerships. It also includes finding new sales opportunities as well as raising brand awareness. Additionally, attendees can expand their specialist knowledge and conduct market research. The IBC’s detailed and extensive event schedule helps to achieve such business goals. The schedule includes micro-events such as a comprehensive exhibition and three forums. It also features three dedicated zones as well as two international competitions. Attendees can also take part in Workflow Tours and Accelerator Programme.
Among the main sub-events of the IBC is the comprehensive exhibition. This is because the exposition provides opportunities for overviewing the industry. Additionally, the exhibition allows attendees to learn about the latest innovations and opportunities. They can also increase their competitiveness, observe potential competitors and form new partnerships. The exposition features a comprehensive list of showcased products. Such include broadcasting technology such as cameras, computers, audio recorders, and others. Additionally, presented wares include sound mixing equipment, lighting, and post-production technologies.
A few of the sub-events can aid professionals in expanding their knowledge. Examples include the Cyber Security, Leader’s and Telco & Media Innovation Forum. Often, the central discussion topics are the latest challenges and trends. For instance, the Cyber Security Forum focuses on the latest cybersecurity challenges. An example topic of discussion is how to improve viewer protection. Due to such topics, it is the meeting location for CDOs, CISOs, CIOs, and CTOs. C-Suite executives are among the main participants of the Telco & Media Innovation Forum. This is due to the sub-event allowing them to discuss new collaboration opportunities. Such include the latest issues encountered by leading telecom players and content providers. Attendees can also learn about digital transformation and OTT content innovations.
The Leader's Forum is where many influential leaders gather. This is due to the sub-event allowing such participants to discuss important challenges. Examples include new finance models or digital age brand safety. Often, the Leader’s Forum features a central theme, such as “Search for Growth”. These influence the topics of discussion that CEOs discuss.
The IBC features three specialised zones:
  • the Big Screen
  • the Future Zone
  • the IBC Launch Pad
The Big Screen is the special zone for cinema sector professionals. It is the location where they can learn about the latest challenges and opportunities. It is also where attendees can learn about the new themes, insights, and innovations. This includes the latest changes to take place in the art, business, and science aspects. For instance, at the Big Screen, attendees can learn about the effects of the new VR technologies. The Future Zone attracts innovators such as leading researchers and start-ups. The specialised area allows them to present their latest innovations. Examples of novel technologies found in the Future Zone are the new UVW improvements. The IBC Launch Pad can be of great value to start-ups. Like the Future Zone, it allows start-ups to showcase their innovative products. As a result, they can generate sales leads and gain recognition.
Start-ups can also look forward to three other recognition-granting micro-events:
  • the Honour of Excellence
  • the Innovation Awards
  • the Workflow Tours
The International Honour of Excellence serves as the IBC’s highest recognition mark. It is an award that lauds the achievements of technical/creative innovators. It also acknowledges nominees that have caused a great industrial or social change. The Honour also honours the ones who have promoted information exchange. An example of individuals that have received the Honour is Sir David Attenborough. The Innovation Award is similar in some aspects to the Honour of Excellence. Like the previous sub-event, it honours the achievements of innovative organisations. Yet, it focuses on companies that have created collaboration solutions to market issues. There are three award categories: “Content Creation”, “Content Distribution”, and “Content Everywhere”. The category "Content Creation" emphasises content creation and delivery innovations. Such include creative solutions for delivering/creating content via new technologies. The “Content Distribution” category lauds creative content distribution innovations that reach a larger audience. One such example is using JPEG XS compression for esports tournaments. The category “Content Everywhere" focuses on innovative technologies that promote content interaction such as developing new technologies that recreate live matchdays. The Workflow Tours presents new workflow collaboration technologies. These include ones that enhance content acquisition, production, or post-production. Example products participants can find during the Workflow Tours are AI-enabled tools.
Often, the innovations that receive recognition have begun from the Accelerator Programme. The Programme is a sub-event comprised of live demonstrations and panel discussions. During the sub-event, participants can discuss challenges and create collaboration solutions. The Accelerator Programme attracts both start-ups and leading associations such as the BBC. Among the discussion topics have been subjects like how to install 5G networks.

Your Hotel Room in Amsterdam

Invest in your business trip, with hotel accommodation selected for your specific need. Travel 2 Fairs Ltd works with you to send you hotels in Amsterdam with an ideal location and price tag. You will be able to select the hotel offers that work best for you. This includes placing you near Amsterdam RAI for a quicker commute. We have long worked with large groups, so you can query for parties of twenty people and more. The entire registration process takes up to a day, and you leave all details to us. Also, Travel 2 Fairs ltd assists with logistics as well. You can request a rent-a-car or an airport transfer in both directions, whether it is private or shared.


Amsterdam RAI serves as the hosting location for the IBC’s yearly editions. The trade fair takes place for four days, with the event having three opening and closing times. During the first fair day, attendees can access the IBC between 9 am and 4:30 pm. On the second and third event days, the event is available between 8:30 am and 4:30 pm. The fourth and final event day has operational hours between 8:30 am and 4;00 pm. A company of the same name as the IBC organises the event.

Amsterdam RAI is the Netherlands’ most popular event venue. This is due to the event centre being easy to access. For instance, the RAI is easy to reach from the city centre and Schiphol airport. This is due to the train stations, metro lines, and bus stops that connect them. As a result, you can reach the venue from the airport in 17 minutes and from the central railway station in 10. As mentioned, the venue is also easy to access from nearby cities due to the various train, bus, and metro lines. For example, the travelling time from Almere to Amsterdam RAI is 45 minutes via bus. From Ransdorp to the event centre, the travelling time by bus and metro is 55 minutes. Likewise, from Weesp to the venue, the bus commuting time is 22 minutes.

Amsterdam offers many accommodation options. This is because of its popularity as a tourist destination and business event site. For example, travellers can opt to stay at the city’s various apartments, hostels, or hotels. They can also choose to book lodgings at a variety of guest houses. Amsterdam is additionally a city that provides a diverse range of dining options. Such a variety allows visitors to find an alternative that will suit their needs. The available options include restaurants that provide alternative meal plans such as vegan. Additionally, travellers can opt for visiting diners, bars, clubs, and cafés. Visitors should note that prices can vary from affordable to expensive. This depends on the time of day, the menu, and the visited precinct. Travellers should consider booking accommodation in Oost, Jordaan and the Centrum. Neighbouring cities that can serve as accommodation options include Weesp, Almere and Ransdorp.

Audience and Statistics

The IBC is among the leading events for the media and broadcasting industries. Due to its importance, it receives a large and diverse group of participants. For instance, the 2019 edition featured more than 56,000 attendees. This included over 1,700 exhibitors. It also featured over 30,000 senior decision-makers. More than 150 nations visit the IBC. Among them are the USA, France, Belgium, and Norway. It also includes countries like China, Germany, the UK, Argentina and South Africa. Japan, Brazil, Russia, Canada, and Egypt also attend the IBC. So do the Netherlands and South Korea.

Past Editions

Edition 2019

IBC 2019 occurred between the dates 13.09.2019 and 17.09.2019. The hosting location of the event was the Amsterdam RAI in the Netherlands. The edition received more than 56,000 participants. More than 1,700 were also exhibitors.

Edition 2022

IBC 2022 was held between 09.09.2022 and 12.09.2022 as a face-to-face trade show. It marked the event's outstanding return to live editions after the outbreak of the pandemic, which disrupted the previous editions. It received over 37,000 visitors, more than 250 speakers, and over 1,000 exhibitors. Amsterdam RAI, the hosting location, did not feature Covid-19 safety measures due to the removal of the pandemic-related restrictions.




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