EICMA Moto

Location: Italy, Milan

Industry: Automobile - Automotive Industry

Organizer: Fiera Milano S.p.A.

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About the event

Update

EICMA Moto 2024 will occur between the 5th and 10th of November 2024. The EICMA Motorcycle Show 2024 will be live, with the hosting location being Fiera Milano.

Preface

Founded in 1914, EICMA (EICMA Moto) is the premier motorcycle expo for the 2-wheel sector of the automotive industry. It is the central trade fair for professionals working in the industry. It is also an essential marketing tool for the industry’s leading industrial association. The fair serves as the hub for gaining inspiration for professionals and enthusiasts. EICMA takes place annually in Milano at one of the city’s leading venues — Fiera Milano.

EICMA Moto is a high-profile event that attracts a large and diverse group of attendants. For example, one edition featured over 1880 exhibitors. 64% of them were from countries outside of Italy. Over 700 000 visitors attended the edition. So did over 43 600 operators and over 4000 media representatives. A total of 46 countries participated in the edition. Among them were nations such as Italy, Germany, France, Austria, the USA, Japan, and China.

About the EICMA Motorcycle Fair

Fiera EICMA Moto can help attendees in completing several goals. Trade professionals, for instance, can gain recognition, present innovations, and network. Additionally, such attendants can also expand their specialist knowledge. For the public, the EICMA Motorcycle Show provides opportunities to observe the latest models.

The EICMA Motor Show features diverse events for sector professionals and the public. The first two event days are reserved for trade visitors and the press. During these days, attendees can intercommunicate and attend technical courses or conferences. During the fair, attendants can also visit or exhibit at the exhibition. It showcases the latest 2-wheel models, accessories, parts, textile apparel and helmets.

Among the zones which tend to attract interest is the E-bike. It is an area reserved for electric bikes. Another zone of interest is the Temporary Bikers Shop. It is a commercial space reserved for bikers. It is where 2-wheel dealers and retailers can show their latest models. Start-ups can look forward to the Start-Up and Innovation zone. It is an area dedicated to showcasing the creativity of young entrepreneurs. At the zone, such professionals can show their latest models and innovations. Such include new solutions, ideas, technology, and prototypes.

Among the main events of interest for 2-wheel enthusiasts is the MotoLive area. It is the location where the public can enjoy several days of racing and show entertainment. The public can watch international stars compete in Off-Road disciplines in the area. It is also where the Freestyle Motocross and the Trial Acrobatic take place.

Among the companies that exhibit at the fair are:

Metzler;
Suzuki;
Yamaha;
Michelin;
Ducati;
Dayton Corporation;
Honda;
IXS;
Parts Europe;
ARAT Helmet;

Kappa;
MAHLE;
Moto Guzzi;
Continental;
Hitachi;
Hyundai;
Kawasaki;
Marelli;
Bardahl;
Garmin.

EICMA appeals to the 2-wheeler sector of the automotive and transport industries. The apparel industry should also consider attending. This is due to the opportunities to showcase apparel to 2-wheel enthusiasts.

EICMA Moto Accommodation

Procure suitable accommodation for EICMA Moto with Travel 2 Fairs Ltd. All that is necessary is to inform us about the rooms you need, how much you wish to spend, and your desired location. Travel 2 Fairs Ltd manages the rest. Reserve lodgings adjacent to Fiera Milano and gain valuable access to public transport. We can advise you on the best routes to take to the venue. Aside from affordable hotel accommodation for exhibitions, we also provide transport services. One way to travel to your hotel is to have a rent-a-car wait for you at the airport. Another is to schedule an airport transfer in both directions.

Event information might be outdated because of the coronavirus pandemic. More information is available from the organiser.

Past Iterations

EICMA Moto 2021

EICMA Motorcycle Show 2021 featured 342 844 participants, including 28 841 trade visitants and 45 127 media professionals.

EICMA Moto 2022

EICMA Motorcycle Show 2022 featured over 473,000 participants. This included 1 370 exhibitors and 38 747 trade visitants. Also, over 6 900 media professionals attended EICMA Motor Show 2022.

EICMA Moto 2023

EICMA Motorcycle Show 2023 featured 2036 exhibiting trademarks from 45 nations, with 67% travelling from abroad and over 30% attending for the first time. They presented their wares to 563 484 visitants, with 39 392 being trade participants, who conducted around 9 000 test drives. Additionally, the event was attended by more than 7 000 media specialists from 62 nations.

EICMA Moto 2024

Salon Moto EICMA 2024 was a live trade expo that featured over 770 exhibiting firms from 45 nations on more than 330 000 m2 of event space. 26% of the exhibitors were first-time attendees and a total of 2 163 exhibitor brands were presented. Over 600 000 visitants (an increase of more than 40 000 compared to 2023), including over 38 000 operators from 126 nations, attended the event. It also received around 8 000 media specialists from 74 countries (13% increase compared to 2023).

represented countries

700,000+

visitors

4000+

media representatives

Our visitors for the event

Pisit Chantamethakul

B&B Hotel Nurnberg-City
INTERZOO

Dear Christine,

Thank you for email. Everything went well during our stay. The hotel allowed early check-in. Room is new and clean, but is too small, and the hotel is located in good location as it is convenient to public transportation and walking distance to the old town. Only few points, it's a bit noisy surrounding(from the road), especially at night. The room does not seal and not well sound protected. With the room rate it would be good if the hotel served BF. Thank you.

Best Regards,
Pisit C.

Duncan Boyes

zeitlos Hotel und Restaurant am Fuchsbach
INTERSCHUTZ

Many thanks for handling the reservation of the hotel so professionally. Its interesting to note that when Interschutz 2021 was cancelled the hotel, and yourselves, did not hesitate to carry the booking over to 2022 at the same cost. The hotel, although a little out of Hannover (this was as per choice) was excellent. The food was excellent and the rooms larger than normal, and well appointed. My stay was greatly enjoyed.

MARINE DUFOUR

Motel Plus Berlin
INNOTRANS

IN GENERAL, MY COLLEAGUES WERE HAPPY OF THE MOTEL PLUS BERLIN AND DIDN'T HAVE ANY BIG TROUBLE.

Alexandra Reynolds

Hotel Arena
IBC

Hi Tom - Thank you for following up. Michael and Aaron stated that they had a beautiful stay at the Hotel Arena. Separately, IBC proved to be a very successful trip for them. Your help in coordinating their stay was invaluable!

Thank you so much.

Sincerely,

Alexandra Reynolds.

Juliane Schwieger

Adonis Cannes - Hotel Thomas
Mipim Cannes

Hi Jack,

I am well, I hope you are, too!

Thanks for checking in with us – everything went great. We will let you know if/when we have made plans for MIPIM 2025 or other conferences.

Have a lovely day!

Kind regards,

Juliane

Mipim Cannes - 2024

Stefan van Rooyen

McDreams Hotel Dusseldorf-City
ProWein

Great Service!! Thank you very much!!

Martin Bunane

hotelF1 Paris Saint Denis Universite
SIAL

"Hi Tracy, how are you
This is Martin from Rwanda,
You assisted my stay in Paris during SIAL,
It was productive and I liked it,
I look forward to work with you again, and maybe even getting the chance to meet you in person"

Sümeyye Zengin

Hotel Medici
Pitti Immagine Bimbo

Hello, Thanks to travel2fair company, we could manage our accomodation in Florence, a city we had no prior knowledge about. The hotel was great, the staff was helpful. The view and the location of the hotel was amazing. Also travel2fair staff was also very careful and helpful. They kept checking on us prior to our trip and after the trip to see if we have/had any problem. I am so satisfied with the service I got.

Martha

Motel One Dusseldorf Hauptbahnhof
ANUGA

Dear Tom,

We all had a good stay at Motel One in Dusseldorf. Clean, simple rooms but good showers and beds. I stayed one more night which was paid by a cancellation from one of us at the first night. Very reasonable. Am on the way back and we had a succesfull Anuga.

Thanks dor your help.

Best regards,

Martha

Mr. Renars Klavins

H4 Hotel Hannover Messe
LIGNA Hannover

Good day Tom,

Yes, we have checked out of the H4 Hotel Hannover Messe and we have already successfully returned home! Now there is a lot of work to do with the contact we gained during LIGNA.

As for the hotel, everything was great! Rooms were very clean, beds were soft! We really liked the pool and sauna which was available for the guests - it was a great relaxation after a long day at the exhibition! The only minor issue we ran into was during the check-in. For some reason our bookings was marked as to stay in rooms with one double bed. Thankfully upon our arrival the hotel was not full and employees of the hotel were quick to resolve the mishap with the beds!

Thank You for the great service and we will for sure keep in touch for LIGNA 2021!

Silvia Salemi

H4 Hotel München Messe
inter airport Europe

Dear Michael

Thanks for reaching me out. Tom Parker was very helpful and patient as we did so many changes due to the pandemic situation not so easy to manage.

For the future we would prefer to include the breakfast in the negotiation with the hotel.

I will leave my feedback in the link you provided soon.

Best regards

Tommaso Lo Russo

Anuga

Dear Megan,

Thanks for your email. The trip was fine and the hotel is Ok.

Please let me know what you can offer for Anuga in October

Tommaso Lo Russo
Export Manager