EICMA Moto logo


( 7 November 2023 - 12 November 2023 )
Location: Italy , Milan
Organizer: Fiera Milano S.p.A.

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About the event


EICMA Moto will take place between 07.11.2023 and 12.11.2023. The event will be in an in-person format, with the hosting location being Fiera Milano. EICMA Moto will take place without a strict COVID-19 prevention plan in place. This is due to the removal of Italy's pandemic-related restrictions.

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Founded in 1914, EICMA is the premier motorcycle expo for the 2-wheel sector. It is the main trade fair for professionals working in the industry. It is also the main marketing tool for the industry’s leading industrial association. The fair serves as the hub for gaining inspiration for professionals and enthusiasts. EICMA takes place every year in Milano at one of the city’s leading venues — Fiera Milano. 

Business Profile of the Event

EICMA is the central meeting hub for the 2-wheeler sector of the automotive industry. This includes companies and operators, such as manufacturers, suppliers, engineers, and automotive designers. Process engineers, motor vehicle parts technicians, and auto sales managers also attend. So do thousands of 2-wheel enthusiasts wishing to learn about the latest models. This allows the fair to gather in one location the public and professionals. Among the companies that exhibit at the fair are Metzler, Suzuki, Yamaha, and Michelin.

Did You Know? 

EICMA is a trade show that can help attendees in completing several goals. For trade professionals it allows them to gain recognition, present innovations and network. Additionally, such attendants can also expand their specialist knowledge. For the public, EICMA provides opportunities to observe the latest models.

The fair features events for both sector professionals and the public. The first two days of the fair are reserved for trade visitors and the press. During these days, attendees can network and attend technical workshops or conferences. During the fair, attendants can also visit or exhibit at the exhibition. The exhibition showcases a diverse range of products. Among them are the latest 2-wheel models, accessories, parts, textile apparel and helmets. Showcased 2-wheel models include the standard, tourers, dirt bikes and electric motorcycles. Service providers also visit or exhibit at the fair. 

Among the zones which tend to attract interest is the E-bike. It is an area dedicated to electric bikes. The zone features the showcasing of 2-wheel vehicles for urban micromobility. Such include models used for daily commuting and exploring landscapes. The zone is the location for examining the latest electric pedalling models. The zone allows companies of all dimensions to showcase their products. 

Another zone of interest is the Temporary Bikers Shop. It is a commercial space reserved for bikers. It is the location where 2-wheel dealers and retailers can show their latest models. The zone receives high numbers of both professionals and public enthusiasts. At the Shop, attendants can buy security accessories, clothing, helmets, and components. 

Start-ups can look forward to the Start-Up and Innovation zone. It is an area dedicated to showcasing the creativity of young entrepreneurs. At the zone, such professionals can show their latest models and innovations. Such include new solutions, ideas, technology, and prototypes. Companies that can exhibit at the zone must be no older than 5 years. They must also provide innovative products and services with high technological value. 

Among the main events of interest for 2-wheel enthusiasts is the MotoLive area. It is the location where the public can enjoy several days of racing and show entertainment. In the area, the public can watch international stars compete in Off-Road disciplines. It is also where the Freestyle Motocross and the Trial Acrobatic take place. 

EICMA is a trade show that can be beneficial to professionals working in several sectors. These include the 2-wheel sector of the automotive and transport industries. These include OEMs, manufacturers, suppliers, auto sales professionals, dealers, retailers, and parts specialists. The fair can also help automotive designers, engineers, and motor vehicle parts technicians. The apparel industry should also consider attending. This is due to the fair allowing them to showcase apparel to 2-wheel enthusiasts.

Your Hotel Room in Milano

Invest in your business trip with hotel accommodation selected for your specific need. Travel 2 Fairs Ltd works with you to send you hotels in Milano with an ideal location and price tag. This allows you to select the hotel offers that work best for you. Such as placing you near Fiera Milano for a quicker commute. We have long worked with large groups, so you can query for parties of twenty people and more. The entire registration process takes up to a day, and you leave all details to us. Also, Travel 2 Fairs ltd assists with logistics as well. You can request a rent-a-car or an airport transfer in both directions, whether it is private or shared.


EICMA is an annual trade show that takes place for six days at Fiera Milano. EICMA SPA organises the event, with the opening hours varying for the different types of attendants. For example, the public can visit for all public days except the second between 9:3- am and 6:30 pm. For the second day, they can attend the fair between 9:30 am and 10 pm. Operators can attend on the first trade day between 12 pm and 6:30 pm. For the second day, operator visiting hours are between 9:30 am and 6:30 pm. The press can attend for the first day between 8:30 am and 6:30 pm. Attending hours for the second press day is between 9 am and 6:30 pm. Exhibitors can enter on all days 1 hour before the opening times and leave 30 minutes after closing time. 

Fiera Milano is one of Milano’s premier event venues. It is an exhibition centre with ample event space and a convenient location. This allows you to save time when travelling to the site from any of the main transportation hubs. For example, the distance between the venue and Milano airport is a 30-minute taxi journey. The same distance would take an hour when using public transport such as the bus. The travelling time from the central railway station to the venue is 25 minutes by taxi and 20 by metro. Reaching the venue from nearby cities is possible by using several alternatives. These include trains, buses, and cars. By train, you will reach the event centre in 56 minutes from Monza. The same distance would take 30 minutes when opting for a taxi or car.

Milan is a large tourist city with an extensive public transport system. It has transportation routes that consist of trains, metros, taxis, and buses. Milan is easy to navigate as all stations have a detailed route map including the names of the stations. Most routes allow you to save time when travelling from one district to another. For example, by taking the bus, you will reach the city centre from the airport in 30 minutes. You can choose from a diverse range of resting and dining options in Milan. For example, the city provides hotels, apartments, hotels, guest houses and hostels. Among the areas to consider dining or staying in are Isola, Brera, San Siro and Arco Della Pace. 

Audience and Statistics

EICMA is a high-profile event that attracts a large and diverse group of attendants. For example, the 2019 edition featured over 1880 exhibitors. 64% of them were from countries outside of Italy. Over 700 000 visitors attended the edition. So did over 43 600 operators and over 4000 media representatives. A total of 46 countries attended the edition. Among them were nations such as Italy, Germany, France, Austria, the USA, Japan, and China. Attendants include the automotive and transport industries, the public and the apparel sector. 

Past Editions

EICMA Moto's editions are always diverse and often feature fresh changes. For example, its 2019 edition featured a Revolutionary motion theme. It showcased said theme via the International Cycle and Motorcycle Show. It also showcased the theme at the Start-up and Innovation Area. At the zone, nine start-ups showcased electric motorcycles and warning devices for motorcyclists. The edition also emphasised the E-Bike models. There was also the option at the edition for attendees to test electric two-wheels in an indoor test ride area. The editions also frequently feature an impressive number of participants. For instance, the 2021 edition featured 342.844 participants, including 28,841 trade professionals and 45,127 journalists. The 2022 edition also featured high participation, as it featured over 473,000 participants, including 1,370 exhibitors, 38,747 trade visitors, and over 6,900 media professionals.


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