It was definitely a very good choice with its location, cleanliness and comfort. Thanks Megan Moore.
BIT - INTERNATIONAL TOURISM EXCHANGE 2026
(10 February 2026
- 12 February 2026
)
Venue:
FIERA MILANO RHO PERO
Organizer:
Fiera Milano S.p.A.
Book hotels online for BIT - INTERNATIONAL TOURISM EXCHANGE 2026
Book nowAbout the event
Update
The 2026 edition of BIT will be held as a live trade exhibition between the 10th and 12th of February 2026 in Fiera Milano.
Preface
BIT – INTERNATIONAL TOURISM EXCHANGE invites diverse members of the MICA, incentive travel, and tourism industries. Examples include travel agents, tour businesses and tourist committees. It is where they can exchange knowledge and discuss the industry and its future within the upcoming year. The global exhibition presents the latest tourist and traveller behaviour trends. It also focuses on the effects of the present economic and social climate on the related sectors. The iterations often feature more than 2 000 exhibiting firms and 60 000 industry insiders. This is because BIT – INTERNATIONAL TOURISM EXCHANGE has a high B2B focus, as reflected in the program. There are extensive networking and matchmaking events to help you find potential partners and buyers.
BIT – International Tourism Exchange Accommodation
Do not leave your business travel arrangements to the last moment. Instead, let Travel 2 Fairs Ltd handle the task. We specialise in hotel accommodation for trade fairs. As such, we work with every category of hotel in Milan. This ranges from small independent properties outside the city to glamorous brand names near the exhibition venue. All that is required of you is to specify your price range, how many rooms you want and a preference in location. Open your inbox the following day to discover our top deals and discounts.
Past Iterations
BIT 2022
BIT 2022 occurred as a live trade exhibition in Fiera Milano, with the location featuring coronavirus precautions such as social distancing. The edition received 893 exhibiting firms from thirty-one nations.
BIT 2023
BIT – International Tourism Exchange 2023 was a live trade exhibition held in Fiera Milano. The event site did not feature coronavirus precautions because Italy had repealed its pandemic restrictions. Over 1 000 exhibiting firms attended the iteration.
BIT 2024
BIT – International Tourism Exchange 2024 was a live trade exposition hosted in Fiera Milano. It received more than 1 100 exhibiting firms from 66 nations.
BIT 2025
BIT 2025 featured the wares of more than 1 100 exhibiting firms from 66 nations and over 300 global purchasers. It occurred as a live trade expo in Fiera Milano.
Our visitors for the event
ERCAN ANNDIK
Colin Ross
Very good choice for the fair.
Thank you George.
ProWein - 2024
Francesco Mazzolari
Dear Tom,
The trip went quite well. We only had one issue because our team was late for the check in on Friday and they couldn’t reach the hotel by phone.
There was just an answering machine in German and that was not useful, but they had no problem checking in in the end.
They’ve told me the hotel was nice and everything ran smoothly so thank you for all the support.
Best regards
SCHWEISSEN & SCHNEIDEN 2023
Louise Røssell
We had the pleasure of staying at TRYP Lisboa Oriente during a business trip. Megan helped us so much and made sure that all our partners were well taken care of. I only have positive feedback and highly recommend Go Fair.
Ms Vija Rozentale
Hi, dear Tom,
Thanks a lot for Your help and proceding the process all the time. Of course, the difference in service quality, in comparison with the hotel in Germany, it is felt, the level is lower and the service staff - surly. But good news are that the exhibitors needed hotel only during the nights as the day-time was very busy (only weather could be better.....).
We were very satisfied with Your service, Tom. Next time we’ll try to use Your services.
Wishing You a great success in Your business!!!
Kind regards,
Vija
ŞULE URHAN
Great service, great people…
Melike TOPÇULAR
Dear George,
Thank you for your e-mail.
During our stay at AXYHOTELS InnStyle in Milan, the hotel staff took great care of us. We were very pleased with the cleanliness of the hotel, its location and the free refreshments provided throughout the day. We would like you to know that if we were to travel to Milan again, we would choose the same hotel.
In addition, George has always been very attentive to us. We have been very happy to work with him over the years. He makes a great effort to solve all our problems and requests with the same courteous approach.
On behalf of our company, we sincerely thank you.
CPhI Worldwide - 2024
Okafor Ekene Christian
Dear Ben,
I had great time during my stay in B&B Hotel Düsseldorf.
I will give you feedback later as regards Gulf food exhibition 2024.
Best regards
Anuga 2023
Maria Manoloukou
Dear Tom,
We had a good stay. The hotel is clean and people are friendly and helpful. its nice to see smily faces when you start your day and when you return tired. The only thing that i can tell is the issue with the breakfast that while each time after i sent your email the issue was taking care the next day existed again. there was no update between personel and system.
Marco Markus
Very pleased with your help. All went very well. Nice and clean hotel.
Carmel Hayes
Dear Edward,
Thank you. The hotel was good standard and convenient for the Congress. We were very happy with it.
Mrs Julie Eyres
Hi Nick,
Yes, the exhibition was successful and the hotel was very good thank you. The standard of cleanliness and friendliness of the staff was excellent.
Thanks again for all of your assistance.
Kind regards
Julie
Our Clients
