The coronavirus pandemic has made it difficult for trade events to run in Germany, so despite the incredible interest and demand for Drinktec to take place as a physical event – organisers had to postpone the event to 2022. Messe München GmbH recently announced the postponement of the major trade fair for beverages and spirits to September 12th – September 16th at Messe München in Munich, Germany.
The pause will give organisers the time to prepare a safer live concept that incorporates all the important coronavirus safety and prevention measures. There’s a lot to be said about the importance of face-to-face exhibitions and fairs. They’ve been instrumental in some of the biggest innovations in the industry. It’s even more important for Drintec to return as it’s held only once every four years.
Drinktec is a prime international trade fair for all involved in the beverage and liquid food industry as it’s an incredibly diverse platform and unites the entirety of Europe. Another part of the high interest in Drinktec is the fact it takes place only once every four years in Munich, Germany. The long pause gives time for the market to rejuvenate, new products be developed and new players to enter the scene. This makes the trade fair all the more appealing for industry insiders. The edition coincides with oils + fats – both are held at the Messe München and programming extends for a total of five days. If you want to move products off shelves and learn about new market niches in real time, then Drinktec is right for you.
Drinktec showcases every step of the processing chain. You learn all technological aspects behind production of everything from soft drinks and spirits to liquid foods. There’s process technology, filling and packaging, PETpoint, processing automation, containers, energy systems, raw materials and agents, and even marketing. This is what makes Drinktec so exciting to buyers. Brands you’ll discover include PETform, Paktech, FRAMAX, France Fil International, Dolium One Way Kegs, DSM Food Specialties and MEGAPLAST. Exhibitors mark high satisfaction rates following their visit in meeting several goals – contract conclusions, new business contacts, meeting old clients and preparing for future deals. Trade visitors come from near and far with Mexico, Italy, India, USA, South Korea, Romania, Switzerland, Brazil, Thailand and Sweden being top countries. As far professional backgrounds go, you get to meet with managers, researchers, product developers and distributors among others.
Did You Know?
Business is quite important at Drinktec. Much of the event is structured in a way to ensure success to everyone in attendance. However, there’s a lot more to discover in the support program. The World Beverage Innovation Awards and the Innovation Competition for Food and Beverages are looking for groundbreaking work and design, while events like the European Beer Star and World Cup for Beer Sommeliers are exciting and just plain fun. On the other end of the support program, there the forums and conferences like the BevTech Europe technical conference, Drinktec Forum and AEDIL Conference.
Your Hotel Room in Munich
Travel 2 Fairs ltd is the source for the best hotel deals on the market in Munich. We’re here to get you the hotel accommodation for trade shows you need at the right price. After one consultation, we’re able to send you a list with affordable hotels close to the Messe München, whether those in walking distance or serviced well by public transport. We operate with a large database of hotels in Munich, which range from low-budget chains to boutique destinations and apartments. Once you have your hotel booking for Drinktec sorted, you can turn your focus to transport. Do you need a vehicle? Or someone to take you to your hotel when you arrive? Travel 2 Fairs ltd offers airport transfers and rent-a-cars!