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Nuremberg Toy Fair / Spielwarenmesse 2026
(27 January 2026
- 31 January 2026
)
Venue:
Messe Nurnberg
Industry:
Toys
Organizer:
Nurnberg Messe GmbH
Book hotels online for Nuremberg Toy Fair / Spielwarenmesse 2026
Book nowAbout the event
Update
Nuremberg Toy Fair 2026 will occur as a live trade exhibition between January 27th and 31st 2026. It will take place in Messe Nuremberg.
Preface
Nuremberg Toy Fair (Spielwarenmesse) is the toy manufacturing industry's most pivotal event. It is the central presentation stage for the latest trends and innovations. It is also the primary meeting hub for experts aspiring to develop their knowledge. Furthermore, the Nuremberg Toy Fair is the most pivotal procurement platform for the industry. Spielwarenmesse occurs annually at Messe Nuremberg during January or February. The Nuremberg Toy Fair is a prominent meeting hub for many industry specialists. Examples include stationery, museum, digital, gift, model building, gaming, and toy stores. Baby and sporting goods shops are also among the attendees. Nuremberg Toy Fair is a trade fair that frequently exceeds 60 000 attendees. For instance, one of the iterations featured over 66 300 participants. One hundred thirty-six countries attend Spielwarenmesse to examine around 120 000 innovations. Among the attending countries are nations such as Japan, China, India, Germany, France, the UK, the USA, Canada, and Brazil.
About Spielwarenmesse in Nürnberg
One of the central sub-events in Spielwarenmesse’s programme is the exhibition. It is the leading location for gaining recognition, conducting business on-site and networking. This is due to the exposition allowing professionals to display their innovative wares. The expo contains 12 product groups. Nuremberg Toy Fair additionally includes other sub-events that can be valuable to attendees. These include thematic areas such as Tech2Play and ShowTime, ToyAward, Toy Business Forum, Toys meets Books, ToyAcademy and ToyCity.
Among the leading exhibitors are:
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The toy manufacturing industry attends the fair. So do related sectors such as the hobby, children’s clothing and games. Likewise, sectors related to electronics, home decor and others attend.
Spielwarenmesse Nürnberg Accommodation
Procure suitable accommodation for Nuremberg Toy Fair before all the good deals are taken with Travel 2 Fairs Ltd. All that is necessary is to inform us about the rooms you need, how much you wish to spend, and your desired location. Travel 2 Fairs Ltd manages the rest. Reserve lodgings adjacent to Messe Nuremberg and gain valuable access to public transport. We can advise you on the best routes to take to the venue. Aside from affordable hotel accommodation for exhibitions, we also provide transport services. One way to travel to your hotel is to have a rent-a-car wait for you at the airport. Another is to schedule an airport transfer in both directions.
Event information may need to be updated because of the coronavirus pandemic. More information is available from the organiser.
Past Iterations
Nuremberg Toy Fair 2020
The 2020 iteration of Spielwarenmesse occurred at Messe Nuremberg. The edition took place as a live exhibition and featured 136 represented countries, with 120 000 innovations being presented by 2 843 exhibitor firms. Sixty-three thousand five hundred visitors attended the edition. Highlights included the third rendition of Toys meets Books.
Nuremberg Toy Fair 2022
Nuremberg Toy Fair 2022 took place in the form of a digital trade fair between the 2nd and 6th of February. The event received 10 813 trade visitants from 82 countries and 642 exhibitors from 43 nations. The virtual platform that hosted the edition was known as digital.spielwarenmesse.de.
Nuremberg Toy Fair 2023
Spielwarenmesse 2023 signified a significant nigh-return to pre-pandemic levels of attendance. It was attended by over 2 100 exhibitor firms from 69 nations and 58 000 visitants from 128 countries. Additionally, 95% of the exhibiting firms rated the event as essential to attend. 92% of the group likewise expressed high satisfaction with their attendance, and 83% will take part in the next edition.
Nuremberg Toy Fair 2024
Spielwarenmesse 2024 featured a notable improvement in the exhibitor attendance rate compared to the 2023 format. The iteration was attended by 2 354 exhibiting firms from 68 nations, representing a 10% increase. 57 000 visitants from 125 nations overviewed their wares. 97% of the exhibiting group rated the event as important, 90% are pleased with their attendance, and 84% will attend the next edition.
Nuremberg Toy Fair 2025
Spielwarenmesse 2025 was a live trade expo that improved upon the attendance rate of the 2024 iteration. It featured 2 362 exhibiting firms from 71 nations. They were overviewed by more than 57 500 visitants from 126 countries.
2,843
international exhibitors
62,357
international visitors
136
countries represented
1 million
products
Our visitors for the event
Mrs Kristina
Carla Vendas
Dear Tom,
Thank you for your support and professionalism.
Now, about the Hotel: This hotel was in a great location, very close to the main train station but it's so far to fairgound (1h in train and walk +/-).
Our rooms was in 4th floor and the elevator only go to 3rd floor. For to go at 4th floor, only have a stairs. It's only a small points that we don't like.
Thank you for all
Christophe Brunet
Dear Michelle
We had a good stay, thank you for asking .
Thank you,
Christophe
ProWein - 2024
Mariana Taute
Morning Tom,
Hein is back in the office after a very successful business trip. He was very pleased with the hotel and has asked I must keep the name for his next trip to the IWA show in 2018. Once again thanks for your help and friendliness with the booking of the accommodation.
Corne Schalkwyk
I was very happy with my stay at Novum Hotel Lichtburg am Kurfurstendamm***. I'm happy with the standard. It is clean and very well located. And for the price you pay is worth it. Thank you very much. For next edition I will make sure to let you know.
Daisy Vermeulen
Hi Tom,
Thank you for your email.
I used the below trustpilot link to give feedback about you and Travel to Fairs.
Some feedback from my colleagues regarding the hotel:
Nice, but basic hotel (no bar for example)
Rooms good
Breakfast good
Check-in: ok, but not the most polite
Advance payment for parking although number of days were not clear yet
In general it was okay but they liked the hotel they stayed at in 2023 better 😊
Thank you again for all your assistance.
I will contact you again when I receive new request for future travel plans.
Kind regards.
Daisy
European Coatings Show 2025
Ramin Mortazavi
All was fine at the end and we didnt had any problems. There were some delays with the bookings but Ellie fixed them.
The hotel was good and clean and breakfast good. We enjoyed the service provided by the staff.
Ramin
Claudia Reyes
Hi George,
The hotel was convenient, easy to go to the exhibition. Thanks a lot for your support!
Mike McNulty
Thanks Tom.
The reservations were fulfilled properly, and the hotel was excellent with one exception: no shower curtain/door in the bathroom made for difficult showering. Our next trip to Europe is for wire 2016, www.wire.de, in Dusseldorf, Germany.
Best regards,
Mike McNulty
Rosemarie Ruottu
Hi,
The hotel accommodation was good, although more expensive than what we got from another hotel.
Fakuma 2023
Carla Carreira
An excellent hotel, with good rooms and a great outdoor space. Very welcoming.
Mr. Dean Thorlakson
In my opinion it was a great location for us. Staff was courteous and nice. Rooms were spacious. Breakfasts were very good with lots of choices. There was a. It of outside noise that bothered the odd person but nothing that was unbearable.
I would definitely stay there again if we were to go back to Hannover.
But that’s just my 2 cents worth.
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