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Natural Products Expo West

( 7 March 2023 - 11 March 2023 )
Location: USA , Anaheim
Organizer: New Hope Natural Media

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About the event

Covid-19 Update

The 2023 Edition of Natural Products Expo West will be in an in-person format. The fair’s event dates are between March 7th and March 11th, 2023. Informa Markets have assured that a strict COVID-19 prevention plan will be implemented. The safety measures that will be implemented will include steps such as mandatory face masks and the latest modification of the entry policy. Attendees of the trade fair must at all times wear a certified face mask. The valid variants include surgical, N95, KN-95, and cloth (FFP2). Attendees will also have to show before entry documents such as a negative test result or vaccination passports. Because of the implemented travel restrictions, attendees of Natural Products Expo West 2023 will have to present the documents upon arrival in the USA.

Calling Card

Natural Products Expo West is the USA’s largest organic and natural products event. It is an international fair of great importance for the natural products industry. The fair showcases the latest innovative products. These products emphasise convenience, transparency, health, nutrition, lifestyle, and sustainability. It is an event that often exceeds expectations when it comes to attendance numbers. The fair takes place in Anaheim, California at the Anaheim Convention Centre. 

Business Profile of the Event

The Natural Products Expo West receives many professionals during its editions. This includes media and bloggers, as well as suppliers and retailers. The fair additionally receives manufacturers, education specialists and others. Many of the attendees visit the event to find new products and trends. They also attend to form new connections with company owners and customers. Many aspiring companies or professionals visit the fair to gain recognition. The fair receives many media representatives such as the Martha Steward Living Magazine. Other media members represent Euromonitor International and Forbes. Likewise, notable business companies such as Biofach World frequently exhibit or visit. 

What Was New for Natural Products Expo West 2022?

The fair included many events of interest. Among them was the Early Morning Yoga event. During the occasion, morning yoga training sessions were held at the Grand Plaza. This helped to introduce newcomers to the practice of yoga. 

Evenings on the Plaza were also a part of the event program. The event took place close to the end of the trade show day to wind down and socialise. The event included live music.

Did You Know? 

The Natural Products Expo West can help in achieving several important goals. This includes networking and expanding your business. Such an aim is accomplished by meeting with potential buyers and press members. Additionally, the fair permits strengthening existing partnerships. The fair can also help with expanding both specialist knowledge and your business. This can be done by learning about new products, trends, and innovations. Furthermore, the expo allows for building brand awareness through its extensive media coverage. The expo is also a location where exchanging information is essential. 

The expo allows attendees to complete such goals through numerous means. To begin with, the fair includes as part of its program an extensive exhibition. The show takes up various areas of the convention centre and the Hilton Hotel. The main category is the Natural and Speciality foods, which take up 6 areas. These include Halls A and E, and the Arena. Hall B focuses on the organic section of the category. Organic lifestyle is the other leading category and occupies 5 areas. Among them are the North Halls’ levels 100 and 200. The zones furthermore include Halls C and D  as well as part of the Hilton.

The fair also features an extensive education programme with various lectures. Leading industry figures host the lectures and focus on current and future issues. The sessions also discuss subjects such as consumer purchasing habits and product trends. Innovations are also among the topics of the lectures, as are farming and agriculture. The program of the expo additionally features ample opportunities to socialise and network. These include concerts, happy hours, or daily sporting sessions. Besides the events mentioned, the Expo has many awarding ceremonies. Among them are the NEXTY Awards, the Pitch-Slam Awards, and the Hall of Legends. 

During the NEXTY Awards, a special committee selects nominees in several categories. The choice for each selected nominee is based on innovation, integrity, and inspiration. They also taste and scrutinise every nominated product. The Pitch-Slam Award is a generous prize package that is awarded to one of 5 nominated new brands at the fair. The Celebration of Ingredients honours innovators as well as finished product side companies. The Hall of Legends celebrates community members that have made significant contributions. Start-up companies can benefit from the Awards. This is due to the Awards helping them in gaining recognition and expanding their business networks.

The expo can be beneficial for many professionals in the industry. Among them are specialists such as manufacturers of food and beverages. Suppliers and transport managers should also consider visiting. Retail or wholesale professionals should not overlook attending as well. Professionals working in the beauty industry should additionally consider visiting, including aestheticians. Pharmacy specialists can additionally find products of interest. 

Your Hotel Room in Anaheim

Invest in your business trip with hotel accommodation selected for your specific need. Travel 2 Fairs Ltd works with you to send you hotels in Anaheim with an ideal location and price tag. This will allow you to select the hotel offers that work best for you. Such as placing you near Anaheim Convention Centre for a quicker commute. We have extensive experience in working with large groups. Thus, we can help with queries for parties of twenty or more people. The entire registration process takes up to a day, and you leave all details to us. Also, Travel 2 Fairs ltd assists with logistics as well. You can request a rent-a-car or an airport transfer in both directions, whether it is private or shared.


Natural Products Expo West is an annual event that lasts for 4 days. The fair takes place at the Anaheim Convention Centre. New Hope Network and Informa Markets are organisers of the event. Opening hours for the trade show are between 9 am and 6 pm for all event days. The venue has a convenient location that reduces commuting time. For instance, you can reach the venue from the John Wayne Airport in 20 minutes by taxi or car. The same distance would take you 27 minutes via public transport, such as a bus. 

Anaheim has an extensive public transport system, with the ARTIC as its central hub. This makes travelling around the city convenient and safe. The public transport system includes buses, trains and taxis. Travelling times can vary depending on your destination. For instance, from the city hall to the airport, the commute would take 90 minutes. Yet, if travelling from the ARTIC to Disneyland, the travelling time will be 30 minutes.

Anaheim is a city that offers accommodation and dining options for every budget and need. For instance, you can find both hotels with up to 5 stars and hostels. There are also apartments throughout the city that can accommodate visitors. Likewise, Anaheim has many bistros, restaurants, and bars. Among the recommended areas to stay and dine in is Downtown and North Euclid. You should also consider Sycamore Canyon, the Historic District, and the Summit. East and West Anaheim are additionally suitable as accommodation areas.

Audience and Statistics

Natural Products Expo West is among the USA’s most attended events. Its 2018 edition, for example, hosted 85,540 visitors and, 3521 exhibitors. Trade delegates come to the event from many countries. Such include Argentina, Australia, Austria, Afghanistan, and Bolivia. Belgium, Canada, Chile, and China also sent delegates. So do Denmark, Egypt, France, Germany, Greece, and Japan. Attendees also come from India, Iceland, Italy, Israel, South Korea, and Luxembourg. Likewise, you can find delegates from Latvia Mexico, the Netherlands, Pakistan, and Peru. Spain, Sri Lanka, Sweden, and Switzerland additionally attend. Furthermore, many exhibitors and visitors come from Taiwan, Thailand, the UK, and the UAE. 

Many professionals from the industry and its related sectors visit the fair. Such include exporters and manufacturers of food and beverages. Additionally, many wholesale agents and brokers, as well as packaging professionals, visit. So do agriculture and research & development professionals to both examine and exhibit products. Health professionals such as pharmacists attend the fair. Education specialists likewise visit to take part in the lectures.

Previous Editions of Natural Products Expo West

Edition 2022

Natural Products Expo West 2022 signified the successful restart of the event and of the natural products industry. The in-person trade fair was held at the Anaheim Convention Center in the USA, with the venue having the latest Covid-19 safety measures in place. This included safety precautions, such as attendees needing to wear face masks and to show before admission documents such as negative test results. Despite the Covid-19 pandemic, the event which took place between 08.03.2022 - 12.03.2022 received over 2,700 exhibiting companies and more than 57,000 trade visitors.







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