LOUPE Europe 2027

(5 October 2027 - 8 October 2027 )

Venue: Fira de Barcelona Gran Via

Location: Spain, Barcelona

Industry: Packing & Packaging Printing Graphic Design

Organizer: Tarsus Group

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About the event

Update

LOUPE Europe will be hosted as a face-to-face exhibition between the 5th and 8th of October, 2027. The event will be held at the Fira Barcelona Gran Via in Spain for the first time.

Preface

LOUPE Europe (formerly Labelexpo Europe/Labelexpo/Labelexpo Brussels) is the pre-eminent label and container printing process event. The fair occurs every two years at Fira Barcelona a Gran Via (formerly at Brussels Expo) and has since 1985. It is a high-profile event with a high success rate. For example, 84% of exhibitors at one edition reserved stands for the next iteration on-site. There are several causes for the fair having a high rate of success. Among them are the many product launches that take place during the event. For instance, the last edition included around 200 launches.

LOUPE Europe is an international fair that attracts many high-ranking decision-makers. Such include printers or converters of labels and label or packaging designers. It also features many manufacturers and suppliers. Such include producers or suppliers of printing presses, security solutions, RFID, and software. Many brand owners, quality assurance officers and technicians also visit the fair. As do representatives of leading media and associations in the industry. LOUPE Europe is a high-profile event that attracts around 35 000 attendants. For example, one edition received 693 exhibitor firms and 37 903 visitants. Approximately 140 countries send trade delegates to the fair. Leading states include Germany, Italy, France, Switzerland, the USA, and China. They also feature Spain, the UK, Belgium, and the Netherlands.

About LOUPE Europe

LOUPE Europe can help attendees in achieving essential business goals through several means. One of them is by showcasing new technologies and trends. It likewise helps to form new connections by offering a chance to meet leading figures. Additionally, the fair provides opportunities for observing innovative machines in live demonstrations. This can be valuable as it allows visitors to inspect the product before buying it.

LOUPE Europe has a diverse and detailed program. This includes many new product launches and demonstrations, such as new digital printing machines. There is a precise division between the live demonstrations to avoid complications. For instance, the Automation Area incorporates two automatic label production press lines. This includes production from job creation to printing and invoicing. Another dedicated area is the Linerless Trail, which showcases the effectiveness of linerless labels.

LOUPE Europe also features the Flexible Packaging Arena and Label Academy. The Flexible Packaging Arena present the most up-to-date flexible package solutions. The Label Academy consists of master classes related to several sectors. These include flexible packaging, digital label and packaging printing. Such master classes help to expand specialist knowledge and learn new trends.

The fair additionally features the Label Industry Global Awards. These Awards help to reward the most innovative products and brands. They also help in gaining recognition by highlighting notable achievements. The Awards include several categories, each with its criteria. The R. Stanton Avery Global Achievement Award, for example, rewards industry-changing ideas. The Rising Star Award can be of help to start-ups. This is because the Award highlights the achievements of emerging talents.

LOUPE Europe’s exhibitors include leading companies such as:

ACME;
Actega;
Ashland;
Baldwin Technology;
Canon;
DuPont;
Epson;
Evonik;
Fujifilm;

Henkel;
Konica Minolta;
Mitsubishi;
Mondi;
Ricoh;
Siemens;
Solex;
Stahl Chemicals;
Hamamatsu.

LOUPE Europe receives trade delegates from many industries and sectors. Such include the advertising, marketing, paper, printing, media production, packaging, services, graphic design, education, and research & development sectors.

LOUPE Europe Accommodation

Procure suitable accommodation for LOUPE Europe before all the good deals are taken with Travel 2 Fairs Ltd. All that is necessary is to inform us about the rooms you need, how much you wish to spend, and your desired location. Travel 2 Fairs Ltd manages the rest. Reserve lodgings adjacent to the venue and gain valuable access to public transport. We can advise you on the best routes to take to the locale. Aside from affordable hotel accommodation for exhibitions, we also provide transport services. One way to travel to your hotel is to have a rent-a-car wait for you at the airport. Another is to schedule an airport transfer in both directions.

Event information might be outdated because of the coronavirus pandemic. More information is available from the organiser.

Past Iterations

LOUPE Europe 2022

LOUPE Europe 2022 was annulled because of the coronavirus pandemic.

LOUPE Europe 2023

The 2023 iteration occurred as a live trade exposition between the 11th and 14th of September 2023 at Brussels Expo. It signified the triumphant return of the event after the annulation of the 2022 format. The locale did not feature coronavirus precautions. This was due to the repealing of the country's pandemic restrictions. LOUPE Europe 2023 featured over 760 exhibiting firms from 36 nations and around 36 000 visitants from 138 countries on approximately 36 600 m2.

LOUPE Europe 2025

The 2025 iteration occurred as a live trade expo between the 16th and 19th of September 2025. It featured over 600 exhibiting firms from 41 nations and 35 000 visitants from 138 countries.

679

exhibitors

37,724

visitors

Our visitors for the event

Mike McNulty

Pullman Stuttgart Fontana
FASTENER FAIR STUTTGART

Thanks Tom.

The reservations were fulfilled properly, and the hotel was excellent with one exception: no shower curtain/door in the bathroom made for difficult showering. Our next trip to Europe is for wire 2016, www.wire.de, in Dusseldorf, Germany.

Best regards,

Mike McNulty

Mrs Kristina

Tulip Inn Munchen Messe
THE MUNICH SHOW - MINERALIENTAGE

This this first time we work with this agency and we are 100% happy.

Ms. Christine Clark is wonderfull person, she implemented all our glimpses.

Thank You so much!

Krzysztof Nowak

Motel One Bonn-Beethoven
Anuga

Good morning,

Thank you very much for your services. We were very satisfied with the hotel.

The only problem was the lack of parking - we had to use offsite car parks. We need to take this into account in our future arrangements.

Pozdrawiam / Best regards

Anuga 2023

Mr Massimo Maffei

Ibis Geneve Aeroport
Vitafoods Europe & Finished Products Expo

Dear Tom

Everything was perfect

I will contact you again next year

Best

Massimo

Fin Chr Skjennum

P-Hotels Brattora
Aqua Nor

I got a room at Hotel Bakklandet in Trondheim the night of Aug. 23. to 24.. I came in late and everything was arranged as participated. Your services was good, prompt and working well for me. I would reccomand you services also another time. Regards Finn Chr. Skjennum

Aqua Nor 2023

Jens Wulff

Comfort Hotel Xpress Central Station
Nor-Shipping

Thanks, all went well. Normally we book ourselves, but it is good to know that we can come to you if needed.

Mit freundlichen Grüßen,

With kind regards,

Dipl.-Ing. Jens Wulff, MBA

Geschäftsführer / Managing Director

Martina Perglová

Ramada Encore by Wyndham Munich Messe
transport logistic

Dear Tom,
Thank you very much for your email. I will be happy to fill out the evaluation form. You don't need to send anything to the next trade fair yet, but we will be in touch with you again. We have been working with you for a long time and would be hard pressed to find such professional services elsewhere. You are the best!

Have a wonderful day

Martina

transport logistic 2025

Roxana Fotouhi

ibis budget Koeln Messe
Anuga

Excellant service from Megan Moore to book a hotel

Anuga 2023

Alessandro Franci

B&B Hotel Hannover-City
EMO Hannover

Hello Ben,

Everything went well at the B&B Hotel Hannover-City during EMO Hannover 2023.

EMO Hannover 2023

ANNA

Kloster St. Josef
Nuremberg Toy Fair / Spielwarenmesse

Dear Nick,

Thank you very much for your fruitful assistance in searching hotel for our stay in Nuremberg. Your support was fast, flexible and very friendly. Thanks to this we had comfortable and quiet hotel half an hour from Nuremberg Fairs place for reasonable price. I do appreciate your professional attitude and will recommend your service to my colleagues. We will be in touch for next our fairs trips for sure.

My best and warm regards,

Anna

Dan Karlsson

Best Western Plus Hotel Bakeriet
Aqua Nor

Hi Tom

The exhibition was excellent, and the hotel met our expectations. Thank you.

Dan Karlsson

Key Account Manager

Aqua Nor - 2025

Silvia Salemi

H4 Hotel München Messe
inter airport Europe

Dear Michael

Thanks for reaching me out. Tom Parker was very helpful and patient as we did so many changes due to the pandemic situation not so easy to manage.

For the future we would prefer to include the breakfast in the negotiation with the hotel.

I will leave my feedback in the link you provided soon.

Best regards