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BROWSE THROUGH OUR TRADE FAIRS IN ITALY FOR CONSUMER GOODS INDUSTRY

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MARCA

MARCA

Bologna, Italy
15 Jan 2025 - 16 Jan 2025
Italy is among the leading countries in the European and global consumer goods industries. This is due to the state featuring a highly comprehensive and high-value sector. This includes the presence of more than 35,000 enterprises that represent the entire value chain. They employ around 33% of the country’s workforce. This totals over 1,000,000 specialists. Many operate in branches like wholesale, retail, supply, manufacturing, et cetera. Such businesses vary from small and medium-sized enterprises to extensive, pre-eminent corporations. The latter often have time-established links to the sector. They also represent more than one leading brand. This results in Italy’s consumer goods sector being among the high-value and significant contributors to the country’s GDP. It also contributes to the state's manufacturing added value. For instance, in recent years, the segment has generated a revenue of more than 100 000 000 000 EUR. This results in an industrial added value of around 24%. Italy’s consumer goods industry is also among the country’s primary innovation drivers. This is due to the diverse enterprises within the segment placing a high focus on novel solutions. This enables them to adapt to the latest challenges and consumer trends. Generally, the sector displays its latest innovations during annual trade expositions. Such events attract tens of thousands of attendants.