MARCA 2026

Update

The 2026 edition of MARCA Bologna will be held as a face-to-face exhibition between the 14th and 165h of January 2026. Bologna Fiere will be the location of the trade fair.

Marca Bologna – A Brief Introduction

The private label industry in Italy is in full swing and MARCA Bologna opens the doors so that you can get a piece of the action. Position your products in a strategic market that’s populated by the biggest buyers within Italy and the rest of Europe. The international exhibition is held once every year at the start of January and BolognaFiere serves as the official venue. There’s much to draw you in to Marca Bologna. Last edition to release its attendance records registered close to 750 exhibitors and well above 10,000 trade visitors.

An Industry Profile

MARCA Bologna focuses on fostering business relations, so it’s heavily populated by manufacturers, suppliers, distributers and retailers – basically the entire retail chain is present. Although mostly focused on the Italian market, Marca Bologna is open to the rest of Europe and trade delegations from 32 countries also make their presence. In terms of products, visitors get to experience the best in food products, feminine, adult and baby care products, household and leisure products, pet products, packaging solutions, service companies, technical press and associations, and general merchandising. The conference program is also exciting, with topics such as market opportunities in specific countries and the importance of certification.

Travel 2 Fairs Takes You There

Have decided to make an appearance at MARCA Bologna? Leave nothing to chance and plan every detail of your business trip with great care. Travel 2 Fairs ltd steps in to ensure your hotel stay works to your advantage, from the right price to the right location. Stay firmly within budget and cut down on travel expenses with our special deals. Enjoy a swift commute to BolognaFiere with access to public transport and a hotel that’s close to the exhibition grounds. A personal travel assistant works your case and is there to assist in any way possible, which is why you can expect results within a single work day.

Past Editions

MARCA Bologna 2022

MARCA Bologna 2022 occurred between 12.04.2022 – 13.04.2022 as a live trade fair. It was held at the Bologna Fiere in Bologna, Italy, amidst Covid-19 safety measures, such as social distancing and mandatory face masks.  The edition featured 12,000 visitors and 900 exhibitors on 23,000 m2 of exhibition space.

MARCA Bologna 2023

MARCA Bologna 2023 exceeded organiser expectations and improved upon the success of the 2022 iteration. The event, held between the 18th and 19th of January 2023, was attended by more than 17 000 visitants and over 900 exhibiting firms who presented more than 2 500 brands. Additionally, over 200 foreign buyers took part in the iteration. The hosting location, Bologna Fiere, did not feature coronavirus safeguards due to the removal of the country's pandemic restrictions.

MARCA Bologna 2024

MARCA Bologna 2024 featured 26 000 m2 of event space and displayed the wares of more than 1 100 exhibiting firms. Furthermore, it was attended by over 250 foreign buyers. 

MARCA Bologna 2025

The 2025 iteration of MARCA Bologna displayed the wares of over 1 340 exhibiting firms from more than 15 nations on more than 35 000 m2. They were overviewed by more than 23 000 visitants. This represented an increase of 23%, 26% and 14%, respectively.