all went perfect and smooth thanks
Book hotels online for VIV Europe 2026
Book nowAbout the event
Update
Organisers have set the dates for VIV Europe 2026–June 2nd to June 4th, 2026. The event will occur at the Jaarbeurs Exhibition Center in Utrecht, the Netherlands, as a live trade expo.
Preface
VIV Europe is a pre-eminent animal husbandry and agrarian trade exhibition. It showcases the latest innovations and market opportunities. Salon VIV Europe occurs in the Jaarbeurs Exhibition Center. This compels approximately 25 600 participants to attend the event. This includes 25 000 visitants and 600 exhibiting companies. Such attendants represent 144 nations, such as Italy, the United States, China, and South Africa.
About VIV Europe
The VIV Europe exhibition enables participants to complete various goals. Such range from networking to earning recognition. It aids in achieving such business goals via its diverse event programme and extensive floor plan. Each iteration focuses on a central theme that reflects the current trends. Such include sustainability. Among the most pivotal sub-events is the detailed exposition. It features the latest wares related to swine, dairy, aquaculture, domestic fowl, and cattle. These are presented via ten segments: feed, additions, animal well-being, breeding, farm production, media, logistics, laboratory testing, automation and refrigeration.
Salon VIV Europe additionally features various conference and seminar sub-events. They focus on various essential topics, ranging from feeding to farm production. For instance, one iteration featured the European Live Feed Congress. It discusses global feed industry competitiveness, sustainable animal protein industry, and feed additives. Similar is the Poultry Marketing Round Table, which focuses on crisis management and future business strategies. Participants can also look forward to sub-events such as the Aquafeed Extrusion Conference. It focuses on subjects related to aquaculture, including extrusion and aquatic feed equipment. They can likewise consider attending micro-events such as "HUBORANGE!". It is a three-day seminar that debates trending topics, such as glocal farming, co-creation, and high-technology innovations for meeting future demands.
VIV Europe's exhibitor list often includes leading companies such as Evonik Industries, Incubatrici Borotto, Ishida Europe, Lanxess, and Nijhnis Industries. Such companies represent industries and sectors:
- Agriculture, including livestock & poultry;
- F&B;
- Marketing & sales;
- Import & export;
- Research;
- Media;
- Logistics;
- Pets;
- Laboratory testing equipment and services;
- IT & automation services.
VIV Europe Accommodation
Procure suitable accommodation for the VIV Europe exhibition before all the good deals are taken with Travel 2 Fairs Ltd. All that is necessary is to inform us about the rooms you need, how much you wish to spend, and your desired location. Travel 2 Fairs Ltd manages the rest. Reserve lodgings adjacent to Jaarbeurs Exhibition Center and gain valuable access to public transport. We can advise you on the best routes to take to the venue. Aside from affordable hotel accommodation for exhibitions, we also provide transport services. One way to travel to your hotel is to have a rent-a-car wait for you at the airport. Another is to schedule an airport transfer in both directions.
Event information might be outdated because of the coronavirus pandemic. More information is available from the organiser.
Past Iterations
VIV Europe 2022
VIV Europe Utrecht 2022 occurred as a hybrid trade exhibition between the 31st of May and the 1st of June 2022. It received 19 024 visitants from 142 countries and 435 exhibiting companies from 44 nations. 68% of the visitors were from West Europe, and 10% were from Eastern Europe. 14% of the trade visitors represented the Middle East and Africa, while 8% represented Asia and other global regions. 89% of the exhibiting companies and 86% of the visitants will attend the next edition. Of the exhibiting companies, 75% would recommend the event to others. Among the trade visitors, 84% would recommend VIV Europe. 71% of the exhibitors consider the event to be quite pivotal, while 75% of the visitors consider VIV Europe to have fair or very high importance. 82% of the visitors rate the event content as exceptional, while 74% of the exhibiting companies rate visitor quality as excellent.
18,300+
visitors
100+
seminars and conferences
144
represented countries
Our visitors for the event
Thanks to Megan Moore and her team for this really good choice of hotel. It was well located with some restaurants very close and very nice and comfortable . Breakfast was nice , rooms were a bit small but comfortable . We really enjoy this pleasant and modern hotel.
Hi Jack,
I am well, I hope you are, too!
Thanks for checking in with us – everything went great. We will let you know if/when we have made plans for MIPIM 2025 or other conferences.
Have a lovely day!
Kind regards,
Juliane
Mipim Cannes - 2024
Hi Christine,
I’ve appreciated your service and in particular your flexibility. We usually don’t know which staff will be attending our exhibitions until very near the time, and your flexibility with this is important to us and much appreciated.
The rate for the hotel was reasonable. It was near the upper end of our budget, but good value I think, considering the following feedback from staff:
“Hotel was fine, rooms were good and had no problems. Only potential issue was the limited parking, but this didn’t affect me last week.”
“Would definitely stay there again. Staff were really pleasant and helpful, food was good and the location was pretty good too.”
“I would stop there again no problem good rooms good food and good location for city centre.”
Many thanks again for your help.
Kind regards,
Rachel
Dear Megan,
Thanks for your email. The trip was fine and the hotel is Ok.
Please let me know what you can offer for Anuga in October
Tommaso Lo Russo
Export Manager
Thank You for hosting us during INTERZUM KÖLN 2023 everything Was great 👍
Hi Tom
Thank you for you message.
Please be informed that everything was perfect with the Hotel. My colleagues was delighted to stay at this Hotel
Thank your for this recommandation and for your help. Please thank Michael and Megan for me as well.
We will keep the Hotel in mind for a next fair in Barcelona.
CPhI Worldwide 2023
Hi Christine,
Thanks for everything, sorry for the confusion. I still own you a feedback from Hamburg. The Apartment Hotel - The location was not that bad, considering you are going there for the SMM show not for holiday. I had a subway station 10-12 min walk distance which was very useful , 3.20 Euro /day I was going back and forward from the exhibition center. - At the Hotel .base floor, they have a small restaurant and bar, but near the hotel at a 15m min range walk, you can find something to eat like, Pizza`s, McDonalds, Chinese Restaurant, Turkish Restaurant, German beer house with brezzels and sausages, etc - The room was a decent one, you can feel is an old Hotel by the building construction and the furniture vintage alike that gives you the impression of the `90`s, but they were clean, and looking good. - The room cleaning was ok, and also the guys from the front desk were quite polite and helpful. - Breakfast area was large which I like it the most, you did not feel crowded having many tables where to sit. The diversity was ok, nothing special, but looking clean and lots of personnel available for the coffer, table cleaning/arranging, etc - The down points are that rooms do not have A/C , the single room, has two small beds with separate mattresses put together, so if you want to roll over you will have a gap in the middle, so anyway you will use only one single bed. They say that the tap water is drinkable in Germany , but a hotel that respects its status, should offer complementary water bottle every day for the ones who prefer to stay safe, there wa sonly one 1L bottle at the first day and that`s it, I mean it costs 1Euro , you can add it to the room costs. The bathroom was only with liquid soap, no shower gel or shampoo. This is the most honest feedback you will get…
Best regards
My dear Michelle,
Glad to hear from you :-)
Thank you very much for the document, it is perfect.
I have already filled in the table with the names of the guests - see below
Breakfast is included and parking is OK too, I read the note in your offer Parking: Public parking is possible on site (reservation is not needed, surcharge).
It seems we have everything sorted out :-)
Dear Michelle, you have made my accommodation task very easy for me, thank you for your service and your great attitude, as soon as I have anything else to deal with again I look forward to hearing from you.
Have a wonderful time
Greetings from the rainy Czech Republic :-)
Martina
InnoTrans - 2024
Dear Tom,
As I did not hear anything about the hotel and the trip, I think our travelers were okay and everything was fine.
Thank you for your help with everything.
Hello Ben,
Everything went well at the B&B Hotel Hannover-City during EMO Hannover 2023.
EMO Hannover 2023
Everything was perfect. The hotel was very nice, clean and good services. Excellent breakfast and very close to the fair, with easy approach. The organization of trip was also excellent and with full details. We faced no problem at all. Thank you for everything.
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