the MICAM

Covid-19 Event Update

From 18.09.2022 to 20.09.2022 MICAM Milano will return as a face-to-face event to Fiera Milano Rho. The edition will present the latest FW 2022/23 collections and will include the MICAM X, MICAM Milano's innovation hub, where leading speakers will discuss the latest trends and challenges. MICAM X Will feature four key themes: trends and materials; art fashion heritage & future; sustainability; retail of the future. The live trade fair's hosting location will feature the latest COVID-19 prevention measures. This will include the implementation of the 3G entry policy and pre-registration:

•  Attendees must present 3G documents such as proof of recovery before entering the trade fair. They must also pre-register and provide full contact details such as full names, home addresses and mobile numbers. Due to the instated travel restrictions, presenting 3G documents and digital registration must also be done before or upon arrival in Italy. 

Introduction

Want to set the trends that rule the shoe industry for the season ahead? Then the MICAM is the international footwear fair you need to mark in your calendar and get there not once per year, but catch both editions. It’s no surprise that a major event focusing on shoes is being held in Milan, Italy. Editions bring on average nearly 1400 exhibitors who are showcasing their collections to an eager audience of 45,000 trade visitors. This is the platform that launches brands and highlights all emerging trends. You can expect fierce fashion and even fiercer competition for the spotlight.

An Industry Profile

The MICAM is an unforgettable experience for all involved. It’s why it’s only growing louder and larger. The major focus falls on debuting exciting designs for the full value chain. When it comes to products you find it all – men’s shoes, ladies’ shoes, children’s shoes, leather bags, leather accessories and clothing. The presentation is everything here and the exhibition space becomes alive with inventive exhibits and fashion shows. In terms of how much you sell in the upcoming season, the MICAM is a deciding factor as it drums up interest among retail circles about the trends for the winter and summer seasons. A personal highlight is the lavish ceremony of the MICAM Award for excellence and innovation.

Travel 2 Fairs Takes You There

It’s easy to find hotels in Milan that meet your expectations and fit your budget like a glove, when you have a professional working with you at all times. Whether you seek hotels close to Fiera Milano Rho or wish to stay in a tranquil guesthouse in a scenic area to recharge, you save money, time and energy when you have Travel 2 Fairs ltd on the case. A personal travel assistant is on the line for you whenever you need them and they look into the hotel accommodation that best suits your needs. We always value the location and aim to place you close to public transport to have an easy time getting to the event.

Past Editions 

2021 Edition 

The 2021 edition of MICAM took place between 19.09.2021 and 21.09.2021 under the motto. #RESTARTTOGETHER. The event's restart was considered by both organisers and attendants to be a success that exceeded all expectations. MICAM coincided with the MIPEL and the Haut-à-Porter Exhibition. The events enabled the gathering of the fashion industry for the first time after the pandemic. A total of 22274 trade visitors and 735 exhibitors attended the fair. Many of the exhibitors had opted to present new experimental designs, materials, shapes, and colours. This showed the importance of the event for the industry, as well as how vital face-to-face interactions are.