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Nuremberg Toy Fair / Spielwarenmesse 2026
(27 January 2026
- 31 January 2026
)
Venue:
Messe Nurnberg
Industry:
Toys
Organizer:
Nurnberg Messe GmbH
Book hotels online for Nuremberg Toy Fair / Spielwarenmesse 2026
Book nowAbout the event
Update
Nuremberg Toy Fair 2026 will occur as a live trade exhibition between January 27th and 31st 2026. It will take place in Messe Nuremberg.
Preface
Nuremberg Toy Fair (Spielwarenmesse) is the toy manufacturing industry's most pivotal event. It is the central presentation stage for the latest trends and innovations. It is also the primary meeting hub for experts aspiring to develop their knowledge. Furthermore, the Nuremberg Toy Fair is the most pivotal procurement platform for the industry. Spielwarenmesse occurs annually at Messe Nuremberg during January or February. The Nuremberg Toy Fair is a prominent meeting hub for many industry specialists. Examples include stationery, museum, digital, gift, model building, gaming, and toy stores. Baby and sporting goods shops are also among the attendees. Nuremberg Toy Fair is a trade fair that frequently exceeds 60 000 attendees. For instance, one of the iterations featured over 66 300 participants. One hundred thirty-six countries attend Spielwarenmesse to examine around 120 000 innovations. Among the attending countries are nations such as Japan, China, India, Germany, France, the UK, the USA, Canada, and Brazil.
About Spielwarenmesse in Nürnberg
One of the central sub-events in Spielwarenmesse’s programme is the exhibition. It is the leading location for gaining recognition, conducting business on-site and networking. This is due to the exposition allowing professionals to display their innovative wares. The expo contains 12 product groups. Nuremberg Toy Fair additionally includes other sub-events that can be valuable to attendees. These include thematic areas such as Tech2Play and ShowTime, ToyAward, Toy Business Forum, Toys meets Books, ToyAcademy and ToyCity.
Among the leading exhibitors are:
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The toy manufacturing industry attends the fair. So do related sectors such as the hobby, children’s clothing and games. Likewise, sectors related to electronics, home decor and others attend.
Spielwarenmesse Nürnberg Accommodation
Procure suitable accommodation for Nuremberg Toy Fair before all the good deals are taken with Travel 2 Fairs Ltd. All that is necessary is to inform us about the rooms you need, how much you wish to spend, and your desired location. Travel 2 Fairs Ltd manages the rest. Reserve lodgings adjacent to Messe Nuremberg and gain valuable access to public transport. We can advise you on the best routes to take to the venue. Aside from affordable hotel accommodation for exhibitions, we also provide transport services. One way to travel to your hotel is to have a rent-a-car wait for you at the airport. Another is to schedule an airport transfer in both directions.
Event information may need to be updated because of the coronavirus pandemic. More information is available from the organiser.
Past Iterations
Nuremberg Toy Fair 2020
The 2020 iteration of Spielwarenmesse occurred at Messe Nuremberg. The edition took place as a live exhibition and featured 136 represented countries, with 120 000 innovations being presented by 2 843 exhibitor firms. Sixty-three thousand five hundred visitors attended the edition. Highlights included the third rendition of Toys meets Books.
Nuremberg Toy Fair 2022
Nuremberg Toy Fair 2022 took place in the form of a digital trade fair between the 2nd and 6th of February. The event received 10 813 trade visitants from 82 countries and 642 exhibitors from 43 nations. The virtual platform that hosted the edition was known as digital.spielwarenmesse.de.
Nuremberg Toy Fair 2023
Spielwarenmesse 2023 signified a significant nigh-return to pre-pandemic levels of attendance. It was attended by over 2 100 exhibitor firms from 69 nations and 58 000 visitants from 128 countries. Additionally, 95% of the exhibiting firms rated the event as essential to attend. 92% of the group likewise expressed high satisfaction with their attendance, and 83% will take part in the next edition.
Nuremberg Toy Fair 2024
Spielwarenmesse 2024 featured a notable improvement in the exhibitor attendance rate compared to the 2023 format. The iteration was attended by 2 354 exhibiting firms from 68 nations, representing a 10% increase. 57 000 visitants from 125 nations overviewed their wares. 97% of the exhibiting group rated the event as important, 90% are pleased with their attendance, and 84% will attend the next edition.
Nuremberg Toy Fair 2025
Spielwarenmesse 2025 was a live trade expo that improved upon the attendance rate of the 2024 iteration. It featured 2 362 exhibiting firms from 71 nations. They were overviewed by more than 57 500 visitants from 126 countries.
2,843
international exhibitors
62,357
international visitors
136
countries represented
1 million
products
Our visitors for the event
Thijs Wijnands
Mirian Munsters
Hello Michelle,
Thank you so much.
You are the best !!!
You were a big help for me and for the future I know where to find you.
Have a great day and thank you for everything.
MIRIAN MUNSTERS
Management Assistant
KATJA PROEHL
Dear Megan,
We would like to thank you and your colleagues for assisting us with the hotel booking for Energiesparmesse 2024 in Wels/Austria. We mostly appreciated your superb communication making this part of our event preparation effortless and stress-free.
Kind regards, Katja Marketing Coordinator
Juho Mattila
Dear Michelle,
Thank you for the email!
Yes, everything was great with the hotel and we are eager to book with you again.
Kind regards,
Juho
Franck Zitarosa
Good morning Michelle,
Hope you are well.
First of all, I wanted to thank you for the 25hours hotel in Koeln. I really liked this hotel a lot. Localisation was perfect, Staff very kind and efficient and the style of the hotel, the rooms
For sure I would love to book it for next Anuga 2025, but this time I ll try to be more precise with who is flying and when 😉
Anuga 2023
Anasheh Haghverdian
Dear Megan,
Hope you are doing fine.
First of All, I would like to thank you for all your efforts and cooperation on arranging everything related to Hotel booking.
The Hotel was nice and we experienced a great business trip.
CPhI Worldwide – 2024
Stefania Vittoni
All was good with our services and the hotel was really conveniently located to the fair.
Laurence Leger
Hello Megan,
Thank you, all is good here.
Everything was fine in Frankfurt. The hotel was nice, and service was good. Everyone liked it. Thanks again for your support.
For now, have a nice weekend.
Freundliche Grüße / Kind regards
Laurence Léger
Marketing Managerin
ACHEMA 2024
Mr Andrea Rampoldi
Dear Christine,
I have to thank you because the solution you found last minute is the best ever! I found the hotel to be clean, comfortable and excellent breakfast, really nice staff. Really great solution! thank you very much! I also talked about this hotel to other colleagues and these came to see it! I really thank you very much! congratulations
Ciao
Andrea Rampoldi
Sales Director Italy & Emerging Countries
Pam Orr
Dear Tess,
Thank you for your email. Yes, my people were very satisfied with the hotel this year. So much so that we'd like to go ahead and reserve rooms for next years convention at the same one.
Pam
Terry Olson
What Hotel Herzog lacked in room size, it more then doubled in customer service. The staff went out of their way to make sure we had a pleasant stay during the K-show. The only issue we had was the very small bathrooms, difficult to use.
Barbara Lewin
We had a great experience at the hotel. The service provided by Megan Moore, from travel fairs, was great. I fully recommend to book hotels with them.
Our Clients
