Sirha

About the event

Event announcement

Sirha Lyon will take place between 23.09.2021 and 27.09.2021. The format of the event will be in-person. Digital elements be available to help attendees prepare for the fair. The venue will have a strict COVID-19 prevention plan implemented on site. The fair will take place at Euroxpo Lyon in France. Registration lines for the event are active. 

Calling card

Sirha Lyon is the Food Service and Hospitality sector’s leading event and meeting point. The trade fair is the highlight of the industry's event year. This is due to the fair being the place where visitors discover new trends and form new connections. It is furthermore the location where visitors can examine the market. The fair is one of the leading events in the city of Lyon with Euroxpo Lyon as the venue of choice.  

Business profile of the event

Sirha Lyon is the meeting location for the food services and hospitality industry. At the fair, commercial catering, bakery and pastry companies gather to exchange information. It is furthermore the meeting place for agri-food products and beverages specialists. Visitors can also meet members of the retail, logistics and import industries. Many notable and reputable companies opt to exhibit at the fair. Such include EMK Engineering AG, Zumex France, and Mastrad.

What is new for Sirha Lyon 2021?

Sirha Lyon 2021 will include many new changes. One of them is a redesigned hospitality space to make navigation easier. There will also be an impressive staging of the food and catering history. This will allow attendees to learn more about the evolution of the industry. There will be event hubs with a focus on the exchange of information. These dedicated hubs will permit professionals to learn from the sector's leading figures. The event will also include 24 contests for trades within the sector. A relevant review of new consumer behaviours and evolutions will also be included. 

Did you know?

Sirha Lyon can be of help to attendees intent on networking and learning about the latest trends. It can furthermore provide opportunities for brand promotion through recognition gain. The program of the fair will include demonstrations, 24 competitions, and living laboratories. There will also be many products and services exhibitions and showcases. 

One of the notable program events is the Sirha Hub. The Hub will review the evolution of the industry over 100 years. Another highlight of the fair, particularly for aspiring companies is the Sirha Innovation. The Innovation is the dedicated benchmark space for showcasing new products. The Sirha Innovations awards is also worth visiting. This is the event during which 12 innovations receive an industry contribution award.

The Sirha Cuisine with its 2 restaurant-concepts is another area worth visiting. The area will allow visitors to revisit the codes of gastronomy. This can be quite helpful, especially for restaurant managers and chefs. The Sirha Masters will be of interest to specialists working in catering trades. The area will consist of 5 dedicated stages. The 24 Sirha contests is also a recommended area to review. 

The event can be helpful for the commercial and collective catering industries. Hotel and restaurant managers should furthermore consider visiting. Distributors and wholesalers can learn interesting details about the industry. Members of the hardware manufacturing industry should not overlook attending. This applies especially for companies who install or produce kitchen equipment. Restaurant chefs should not overlook attending as well. This due to many of the program events having a focus towards them such as learning new techniques.  

Your Hotel Room in Lyon

Invest in your business trip with hotel accommodation selected for your specific need. Travel 2 Fairs ltd works with you to send you hotels in Lyon with an ideal location and price tag. You will be able to select the hotel offers that work best for you. This can include being close near Eurexpo Lyon for a quicker commute. We have long worked with large groups, so you can query for parties of twenty people and more. The entire registration process takes up to a day, and you leave all details to us. Also, Travel 2 Fairs Ltd assists with logistics as well. For instance, you can request an airport transfer or  rent-a-car or in both directions, whether it is private or shared.

Logistics 

Sirha Lyon takes place at Euroxpo Lyon every 2 years for 5 days. GL Events organises the event and is the main contact for exhibitors. Attendees can visit between 9 am and 6 pm. Reaching the venue from the city centre, central station or airport is easy. For instance, from Lyon TGV station, you can get to the event grounds in 40 minutes. This can be done through two alternative routes. This includes taking the bus line C13 to Grange-Blanche and from the stop, tramway T3 to the venue. The second alternative is to embark on the tramway T3 to Vaulx-en-Velin La Soie and from the stop take the L100 bus. Similar is the public transport route from the Lyon Airport to the venue. When travelling by car, the journey from the city centre would take 26 minutes and from the airport -20.

Lyon is an easy to navigate city because of its extensive public transport system. For instance, from the airport to the city centre the travelling time is 36 minutes. Lyon has plentiful sleeping locations and restaurants. For instance, hotels can be found both in the city centre and in districts such as the La Presqu’ile. Both the hotels and restaurants have a broad range meant to accommodate every budget. This includes guest houses and hostels as well as 4 or 5-star hotels. Many cuisines can be sampled in Lyon including the French, the Italian and others. 

Audience and Statistics

Sirha is an international fair which attracts a large and diverse group of attendees. The 2019 edition, for instance, received around 3770 exhibitors and brands. 225031 professionals from 152 countries visited the venue during said edition. Among the countries represented at the event are Switzerland, Italy, Spain, and Belgium. Other represented ones include UK, Japan, Norway, Germany, the USA and Canada. Attendees came from many branches and with various functions. This includes restaurant managers, distributors, wholesalers, and chefs. The list of representatives also includes hotel owners, food traders, and manufacturers. Transport sector specialists also visit the event. Many of the attendees are important decision-makers such as the heads of department.