ICE 2025 will occur as a face-to-face exposition between the 20th and 22nd of January 2025. The venue of choice will be Fira Barcelona — Gran Via.
ICE is the leading platform for the gaming and betting sector. It is the main event for professionals from all branches and senior positions. This is because the event provides business growth and networking opportunities. During the exhibition, specialists from all segments discuss the latest innovations. The event occurs annually in Fira Barcelona — Gran Via and, formerly, in ExCeL London.
ICE is a high-profile and high-attendance event. One edition, for example, included over 35 000 attendants from 65 nations. Among the represented countries are the UK, the USA, Japan, China, and Armenia. Specialists from all branches of the gaming and betting industry attend the fair. This includes C-Suite executives, project managers, heads of departments, and QA specialists. It also incorporates web developers, counsellors, product owners, and marketing professionals. Hospitality experts and security and audit professionals also attend.
ICE is an international exhibition that allows gaming industry professionals to network. It also provides ample opportunities for expanding specialist knowledge. Furthermore, ICE serves as the sector’s central innovation hub.
The trade show can help professionals through its comprehensive exhibition and support program. The main event of the fair is the exhibition. During the exposition, solution experts showcase their latest innovations and products. This allows visitors to conduct business and form new connections while attending. The expo includes ten sectors that represent all branches of industrial production.
ICE also includes a detailed multi-track conference known as the ICE VOX. It consists of several sub-conferences. One of the sub-conferences is the World Regulatory Briefing or WrB. It is a meeting event for international regulators, legislators, and operators. The Briefing consists of roundtables and panel discussions. During the sessions, attendees discuss regulatory enforcement, regtech, and uniform compliance approaches. New markets, public perception and internal company cultures are also discussed.
Another sub-forum is the International Casino Conference or ICC. It focuses on casino optimisation, development, and opportunity. This includes modernising casino enterprises, IR markets, customer experience, acquisition, and retention. The Hospitality Summit is also part of the ICE VOX. It discusses innovative technology methods for creating a seamless visitor experience. The discussions feature leading industry experts and hospitality professionals sharing their success stories. It also focuses on the creation of sustainable revenue using innovative technologies. The methods focus on ways to tend to an audience with ever-increasing demands.
The ICE VOX support programme also features the Cybercrime & Security track. The event is the meeting location for professionals in the online betting sector. It is where such specialists can learn about new solutions to various challenges, such as AML and GDPR conflicts. They can furthermore learn about best practices for keeping money and data safe. During the event, leading industry experts share their success stories and challenges.
ICE VOX can also provide information to attendees working in the lotteries sector. This is due to the support program featuring the Modernising Lotteries Event. This is where professionals working with lotteries can gain insight into challenges, such as the conflict between private and national lotteries.
Advertising and marketing specialists can look forward to the Advertising & Marketing Event. The meeting platform focuses on subjects related to innovations and global issues. It is where such professionals can learn about creative planning strategies. One such example is engaging as many prospects as possible without violating regulations. During the event, key stakeholders share their customer addition and retention plans.
The event’s exhibitor list features leading companies, such as:
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ICE receives participants from various sectors. This includes the betting, gaming, IT, entertainment, and media industries.
Secure suitable accommodation for ICE with Travel 2 Fairs Ltd. All that is necessary is to inform us about the rooms you need, how much you wish to spend, and your desired location. Travel 2 Fairs Ltd manages the rest. Reserve lodgings next to Fira Barcelona — Gran Via and gain valuable access to public transport. We can inform you of the best routes to take to the venue. Aside from affordable hotel accommodation for exhibitions, we also provide transport services. One way to travel to your hotel is to have a rent-a-car wait for you at the airport. Another is to schedule an airport transfer in both directions.
Event information might be outdated because of the coronavirus pandemic. More information is available from the organiser.
ICE 2022 occurred as a live edition at the ExCeL London between the 12th and 14th of April 2022. The hosting location did not implement coronavirus safeguards. This was due to the country removing its restrictions, courtesy of the improved epidemiological situation. The event received approximately 460 exhibiting firms.
The 2023 iteration featured over 40 000 attendees and more than 650 represented brands. A total of 150 counties participated in the record-setting edition that occurred between the 7th and 9th of February 2023 in ExCeL London as a live trade fair without implementing coronavirus safeguards. Over 80% of the available exhibitor stand space for the upcoming iteration was reserved by 16:00 on the final day.
The 2024 iteration of ICE took place as a live trade exposition between the 6th and 8th of February 2024. The iteration received 811 exhibiting firms from 76 nations and thousands of attendants on 60 000 m2.
150
countries represented
30,000+
trade visitors
Dear Nick,
I'm sorry I could not answer the phone. I was not in business last week, so I'm in a big crowd.
He wants to thank you again for your accommodation.
In Frankfurt, we were very nice. The hotel is close to the fairground and the city center. Rooms are very nice, clean and neat.
Frankfurt is arranged. I hope we stay in touch, and maybe we will be back together with the accommodation
Great regards, Amela
My colleagues were satisfied and the position of the hotel was fine to reach the fair.
It wasnt a top standard hotel but for the price we paid and the quality we received we are okay with it.
SCHWEISSEN & SCHNEIDEN 2023
Hello Megan,
Thanks for your mail, I see you are “monitoring us”, like CIA / FBI …. J J J We have positive feedback about Euro Park Hotel, all went fine, as scheduled. Anyhow, no problems, we decided to confirm in advance and it is OK, it was our decision. Hotel people were good and friendly, rooms clean, hotel in general was OK. Maybe just a little remark: missing real coffee, maybe better coffee maker is appreciated more (the one available was not good…..but this is our taste, maybe others are appreciating).
Keep in touch Megan,
Bye now, Enzo
Price / quality ration very good, spacious and clean room. Breakfast simple but more than enough. Nice lobby and friendly staff. Only negative point is the noise at night in the rooms facing the street, very difficult to rest. I was lucky to face the interior areas but my colleagues had trouble sleeping.
Dear Brian,
Thank you for your email and please note that we have been very happy with accommodation during ITB.
With very best regards,
Matea Jeric
Executive director Perfecta Travel Croatia
All went well, we liked the location of the hotel, right in the historic center of the city with many restaurants around, no problems at check in!
Good day Megan,
Thank you, we were delighted with the hotel and its proximity to the fair,
Monika Laskowska
Anuga 2023
Hello Tom,
As far as I am concerned, you provided in a very diligent matter, efficiently, … the booking services The hotel was rather well located, great breakfast, a kind of cosy room.
Thanks for the support.
Fabien.
All was good with the hotel and we enjoyed it. No problems at all working with Jane.
All went perfect and we will for sure work with you for our next fairs.
Cristina
I recently used Travel to Fairs to help me search for a hotel for a group of colleagues attending Bauma 2022 and my whole experience was very positive. Michelle Adams, my agent gave some very good suggestions and options for hotels near to the venue and in the centre of Munich. Michelle's communication with me was excellent and always very helpful. I would highly recommend t2f to anyone booking for an event.
Dear Tom, Dear Tess,
Thank you for your service, all went well. The only remark is that the hotel does not dispose of many parking slots, so we might reconsider it for next year.
Thanks
Best regards,
