Our referent in T2F has always been at our disposal, offering an excellent service! The hotel had an excellent position and we did not find any problem, except that the rooms had never been cleaned in our 4 nights staying. Anyway we will simply point it out for next event!

ICE 2026

Book hotels online for ICE 2026
Book nowAbout the event
Update
ICE 2026 will occur as a face-to-face exposition between the 19th and 21st of January 2026. The venue of choice will be Fira de Barcelona Gran Via.
Preface
ICE (also known as ICE Barcelona) is the leading platform for the gaming and betting sector. It is the main event for professionals from all branches and senior positions. This is because the event provides business growth and networking opportunities. During the exhibition, specialists from all segments discuss the latest innovations. The event occurs annually in Fira de Barcelona Gran Via and, formerly, in ExCeL London.
ICE is a high-profile and high-attendance event. One edition, for example, included over 35 000 attendants from 65 nations. Among the represented countries are the UK, the USA, Japan, China, and Armenia. Specialists from all branches of the gaming and betting industry attend the fair. This includes C-Suite executives, project managers, heads of departments, and QA specialists. It also incorporates web developers, counsellors, product owners, and marketing professionals. Hospitality experts and security and audit professionals also attend.
About ICE
ICE is an international exhibition that allows gaming industry professionals to network. It also provides ample opportunities for expanding specialist knowledge. Furthermore, ICE serves as the sector’s central innovation hub.
The trade show can help professionals through its comprehensive exhibition and support program. The main event of the fair is the exhibition. During the exposition, solution experts showcase their latest innovations and products. This allows visitors to conduct business and form new connections while attending. The expo includes ten sectors that represent all branches of industrial production.
ICE also includes a detailed multi-track conference known as the ICE VOX. It consists of several sub-conferences. One of the sub-conferences is the World Regulatory Briefing or WrB. It is a meeting event for international regulators, legislators, and operators. The Briefing consists of roundtables and panel discussions. During the sessions, attendees discuss regulatory enforcement, regtech, and uniform compliance approaches. New markets, public perception and internal company cultures are also discussed.
Another sub-forum is the International Casino Conference or ICC. It focuses on casino optimisation, development, and opportunity. This includes modernising casino enterprises, IR markets, customer experience, acquisition, and retention. The Hospitality Summit is also part of the ICE VOX. It discusses innovative technology methods for creating a seamless visitor experience. The discussions feature leading industry experts and hospitality professionals sharing their success stories. It also focuses on the creation of sustainable revenue using innovative technologies. The methods focus on ways to tend to an audience with ever-increasing demands.
The ICE VOX support programme also features the Cybercrime & Security track. The event is the meeting location for professionals in the online betting sector. It is where such specialists can learn about new solutions to various challenges, such as AML and GDPR conflicts. They can furthermore learn about best practices for keeping money and data safe. During the event, leading industry experts share their success stories and challenges.
ICE VOX can also provide information to attendees working in the lotteries sector. This is due to the support program featuring the Modernising Lotteries Event. This is where professionals working with lotteries can gain insight into challenges, such as the conflict between private and national lotteries.
Advertising and marketing specialists can look forward to the Advertising & Marketing Event. The meeting platform focuses on subjects related to innovations and global issues. It is where such professionals can learn about creative planning strategies. One such example is engaging as many prospects as possible without violating regulations. During the event, key stakeholders share their customer addition and retention plans.
The event’s exhibitor list features leading companies, such as:
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ICE Barcelona receives participants from various sectors. This includes the betting, gaming, IT, entertainment, and media industries.
ICE Accommodation
Secure suitable accommodation for ICE with Travel 2 Fairs Ltd. All that is necessary is to inform us about the rooms you need, how much you wish to spend, and your desired location. Travel 2 Fairs Ltd manages the rest. Reserve lodgings next to Fira Barcelona — Gran Via and gain valuable access to public transport. We can inform you of the best routes to take to the venue. Aside from affordable hotel accommodation for exhibitions, we also provide transport services. One way to travel to your hotel is to have a rent-a-car wait for you at the airport. Another is to schedule an airport transfer in both directions.
Event information might be outdated because of the coronavirus pandemic. More information is available from the organiser.
Past Iterations
ICE 2022
ICE 2022 occurred as a live edition at the ExCeL London between the 12th and 14th of April 2022. The hosting location did not implement coronavirus safeguards. This was due to the country removing its restrictions, courtesy of the improved epidemiological situation. The event received approximately 460 exhibiting firms.
ICE 2023
The 2023 iteration featured over 40 000 attendees and more than 650 represented brands. A total of 150 counties participated in the record-setting edition that occurred between the 7th and 9th of February 2023 in ExCeL London as a live trade fair without implementing coronavirus safeguards. Over 80% of the available exhibitor stand space for the upcoming iteration was reserved by 16:00 on the final day.
ICE 2024
The 2024 iteration of ICE took place as a live trade exposition between the 6th and 8th of February 2024. The iteration received 811 exhibiting firms from 76 nations and thousands of attendants on 60 000 m2.
ICE 2025
ICE 2025 in Barcelona occurred as a live trade expo between the 20th and 22nd of January 2025. It received more than 630 exhibiting firms from 56 nations, 55 000 visitants, and over 340 lecturers.
150
countries represented
30,000+
trade visitors
Our visitors for the event


Dear Michael
Thanks for reaching me out. Tom Parker was very helpful and patient as we did so many changes due to the pandemic situation not so easy to manage.
For the future we would prefer to include the breakfast in the negotiation with the hotel.
I will leave my feedback in the link you provided soon.
Best regards

T2F were very professional. The communication was good and they handled all the small changes that happend last minute.

Dear Megan
I hope you are well.
I am very satisfied with thsi PLMA edition.
Regarding the hotel, we were all very happy with it. Thank you very much.
I am sure, if price stays at the same level, we would love to stay there next year.
Thank you very much.
PLMA - 2025

Dear Megan,
My friends were satisfied with the hotel. There were no problems.
Thank you for your support.
Best Regards,
Cem GÜMÜŞOK
Bauma 2025

Dear Mark,
Many thanks your email. Nothing to say about your service, perfect ! Appreciate very much your good communication. I was very happy to have for the first time a hotel very close to the ANUGA (which gave me time to do running daily after the exhibitionJ) The hotel was good. It is a pity however that no meal was served (except the breakfast) while the Ibis hotel close to Ibis Budget was serving meals at dinner. I was also disappointed to book for a taxi at the hotel that never came. Fortunately, I went by foot to take a taxi outside in order to avoid missing my train.
All the best to you.

Ben and his colleagues have been of great help. It took us time to finalise our request and Ben kept in touch regularly without "dropping out" which was very helpful. It was sometimes difficult to find the time to focus on the booking for EUROTIER in the middle of short term priorities. Ben was brilliant at keeping me on the ball. Ben and his colleagues made things easy and were always helpful in their feedback and advice. The house found house 7027 was a very good solution. The landlord was really helpful and the house was very comfortable. Thank you very much for your service.

The hotel was great but it wasnt 4 stars.
It was very clean and overall it was good.
CPhI Worldwide 2023

Tom is great! He always got back to me right away with the best prices!

Dear George,
Hope you are doing well too!
Yes, everything went well at Nobu. Great CPHI success indeed, thank you for asking.
CPhI Worldwide 2023

Hello Megan
About the accomodation in Hannover Messe, all went well, thank you for your support
HANNOVER MESSE - 2024

High level, everything was good and Megan was a super support.
CPHI 2023 Worldwide
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