ICE 2026 will occur as a face-to-face exposition between the 19th and 21st of January 2026. The venue of choice will be Fira de Barcelona Gran Via.
ICE (also known as ICE Barcelona) is the leading platform for the gaming and betting sector. It is the main event for professionals from all branches and senior positions. This is because the event provides business growth and networking opportunities. During the exhibition, specialists from all segments discuss the latest innovations. The event occurs annually in Fira de Barcelona Gran Via and, formerly, in ExCeL London.
ICE is a high-profile and high-attendance event. One edition, for example, included over 35 000 attendants from 65 nations. Among the represented countries are the UK, the USA, Japan, China, and Armenia. Specialists from all branches of the gaming and betting industry attend the fair. This includes C-Suite executives, project managers, heads of departments, and QA specialists. It also incorporates web developers, counsellors, product owners, and marketing professionals. Hospitality experts and security and audit professionals also attend.
ICE is an international exhibition that allows gaming industry professionals to network. It also provides ample opportunities for expanding specialist knowledge. Furthermore, ICE serves as the sector’s central innovation hub.
The trade show can help professionals through its comprehensive exhibition and support program. The main event of the fair is the exhibition. During the exposition, solution experts showcase their latest innovations and products. This allows visitors to conduct business and form new connections while attending. The expo includes ten sectors that represent all branches of industrial production.
ICE also includes a detailed multi-track conference known as the ICE VOX. It consists of several sub-conferences. One of the sub-conferences is the World Regulatory Briefing or WrB. It is a meeting event for international regulators, legislators, and operators. The Briefing consists of roundtables and panel discussions. During the sessions, attendees discuss regulatory enforcement, regtech, and uniform compliance approaches. New markets, public perception and internal company cultures are also discussed.
Another sub-forum is the International Casino Conference or ICC. It focuses on casino optimisation, development, and opportunity. This includes modernising casino enterprises, IR markets, customer experience, acquisition, and retention. The Hospitality Summit is also part of the ICE VOX. It discusses innovative technology methods for creating a seamless visitor experience. The discussions feature leading industry experts and hospitality professionals sharing their success stories. It also focuses on the creation of sustainable revenue using innovative technologies. The methods focus on ways to tend to an audience with ever-increasing demands.
The ICE VOX support programme also features the Cybercrime & Security track. The event is the meeting location for professionals in the online betting sector. It is where such specialists can learn about new solutions to various challenges, such as AML and GDPR conflicts. They can furthermore learn about best practices for keeping money and data safe. During the event, leading industry experts share their success stories and challenges.
ICE VOX can also provide information to attendees working in the lotteries sector. This is due to the support program featuring the Modernising Lotteries Event. This is where professionals working with lotteries can gain insight into challenges, such as the conflict between private and national lotteries.
Advertising and marketing specialists can look forward to the Advertising & Marketing Event. The meeting platform focuses on subjects related to innovations and global issues. It is where such professionals can learn about creative planning strategies. One such example is engaging as many prospects as possible without violating regulations. During the event, key stakeholders share their customer addition and retention plans.
The event’s exhibitor list features leading companies, such as:
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ICE Barcelona receives participants from various sectors. This includes the betting, gaming, IT, entertainment, and media industries.
Secure suitable accommodation for ICE with Travel 2 Fairs Ltd. All that is necessary is to inform us about the rooms you need, how much you wish to spend, and your desired location. Travel 2 Fairs Ltd manages the rest. Reserve lodgings next to Fira Barcelona — Gran Via and gain valuable access to public transport. We can inform you of the best routes to take to the venue. Aside from affordable hotel accommodation for exhibitions, we also provide transport services. One way to travel to your hotel is to have a rent-a-car wait for you at the airport. Another is to schedule an airport transfer in both directions.
Event information might be outdated because of the coronavirus pandemic. More information is available from the organiser.
ICE 2022 occurred as a live edition at the ExCeL London between the 12th and 14th of April 2022. The hosting location did not implement coronavirus safeguards. This was due to the country removing its restrictions, courtesy of the improved epidemiological situation. The event received approximately 460 exhibiting firms.
The 2023 iteration featured over 40 000 attendees and more than 650 represented brands. A total of 150 counties participated in the record-setting edition that occurred between the 7th and 9th of February 2023 in ExCeL London as a live trade fair without implementing coronavirus safeguards. Over 80% of the available exhibitor stand space for the upcoming iteration was reserved by 16:00 on the final day.
The 2024 iteration of ICE took place as a live trade exposition between the 6th and 8th of February 2024. The iteration received 811 exhibiting firms from 76 nations and thousands of attendants on 60 000 m2.
ICE 2025 in Barcelona occurred as a live trade expo between the 20th and 22nd of January 2025. It received more than 630 exhibiting firms from 56 nations, 55 000 visitants, and over 340 lecturers.
150
countries represented
30,000+
trade visitors
Our stay in this hotel was pleasant, we were well located in the city center and close to the public transportation to reach the fair venue. The help and support of Travel To Fair was excellent as usual, I am looking forward to work again with them for CPhI 2024. I.Carrara
CPhI Worldwide 2023
Hi Tom,
Nuremberg Burghotel was really excellent! We are satisfied with it and with your support about the booking and supporting us. I am sure that we will meet again because of FSB, Cologne – next year!
Thank you for everything!
Susanne
Hello George,
We appreciate your help during Agritechnica – 2023. Everything went well at the B&B Hotel Hannover-City.
Luisa
Dear Tom,
This was for A+A 2023. Your customer service is very good. Fast, nice and polite. But the price per night seems quite high...
Hello Michelle,
Everything went well at A&O Koln Neumarkt for Anuga 2023.
Regards,
Cecilie
Anuga 2023
Dear Tom,
Yes, all is fine.
Thank you for your support.
Best regards,
Yuliya
Ambiente Germany - 2024
Hello,
Thank you for your email and services. Indeed my colleagues have come back and are very satiesfied with their visit.
Also we have learned the lesson and knowing that we may be going to the IBC2020, we are thinking of making a very early booking. Is that possible?
What options you can provide, it can include the Olympic Hotel, as they were satisfied, but also other similar options close to RAI.
Looking forward to your answer,
Ieva
Dear Тracy,
Thank you for your email!
Trip to Hannover was successful.
My colleagues were satisfied with everything - hotel was nice, especially food 😊
Thanks for cooperation with your company as well, service was very good. Looking forward for your services in the future – will let you know in case we will decide to attend other fairs.
Have a nice day! 😊
Dear Tom,
thank you again for your care and professionalism. For sure I'll address only to you for all future events as well. As for the hotel - it is located very good, the interior layouts are also very good. The only minus there is extremely poor breakfast. Last time in Arosa Hotel, and even in Crown hotel they were much better, being at the same time enough plain.
Thank you again for your help!
Regards,
Irina
One of my colleagues tried to check in after 11pm using the self-service system it found is booking, asked him to enter my address, and then when pressed to confirm it said it couldn’t process my check-in. This happened to another colleague arriving late due to flight delays -the system is unreliable/faulty, which is a particular issue when the check-in desk is unmanned. Both had to use the hotel's emergency number. Overall the hotel was clean and service was ok.
Hello Michael,
Thank you for your interest.
Yes’, everything’s going well with the hotel and George was very helpful and kind.
Thank you for your help, I will write you in case of need.
Best regards.
Dear Tom!
After the fair I return to the routine! I would like to thanks you to advise us the Maritim Hotel Koln. During our stay in Koln we enjoy the accomodation in this hotel near to the fair, near to the center, beautiful, good service, nice rooms very spacious and clean, fantastic buffet, restaurant Skyline really charming and with a high-quality food... Everything very well. It's sure for the next 2017 Interzum fair I'll contact you and I don't book now because I don't know for the moment the dates! ha, ha, ha! Thanks a lot for your always support and collaboration and I'll work with you again. Sure!
Ursula
