Everything was good. We were satisfied with our stay at the hotel. Thank you.

ICE 2026

Book hotels online for ICE 2026
Book nowAbout the event
Update
ICE 2026 will occur as a face-to-face exposition between the 19th and 21st of January 2026. The venue of choice will be Fira de Barcelona Gran Via.
Preface
ICE (also known as ICE Barcelona) is the leading platform for the gaming and betting sector. It is the main event for professionals from all branches and senior positions. This is because the event provides business growth and networking opportunities. During the exhibition, specialists from all segments discuss the latest innovations. The event occurs annually in Fira de Barcelona Gran Via and, formerly, in ExCeL London.
ICE is a high-profile and high-attendance event. One edition, for example, included over 35 000 attendants from 65 nations. Among the represented countries are the UK, the USA, Japan, China, and Armenia. Specialists from all branches of the gaming and betting industry attend the fair. This includes C-Suite executives, project managers, heads of departments, and QA specialists. It also incorporates web developers, counsellors, product owners, and marketing professionals. Hospitality experts and security and audit professionals also attend.
About ICE
ICE is an international exhibition that allows gaming industry professionals to network. It also provides ample opportunities for expanding specialist knowledge. Furthermore, ICE serves as the sector’s central innovation hub.
The trade show can help professionals through its comprehensive exhibition and support program. The main event of the fair is the exhibition. During the exposition, solution experts showcase their latest innovations and products. This allows visitors to conduct business and form new connections while attending. The expo includes ten sectors that represent all branches of industrial production.
ICE also includes a detailed multi-track conference known as the ICE VOX. It consists of several sub-conferences. One of the sub-conferences is the World Regulatory Briefing or WrB. It is a meeting event for international regulators, legislators, and operators. The Briefing consists of roundtables and panel discussions. During the sessions, attendees discuss regulatory enforcement, regtech, and uniform compliance approaches. New markets, public perception and internal company cultures are also discussed.
Another sub-forum is the International Casino Conference or ICC. It focuses on casino optimisation, development, and opportunity. This includes modernising casino enterprises, IR markets, customer experience, acquisition, and retention. The Hospitality Summit is also part of the ICE VOX. It discusses innovative technology methods for creating a seamless visitor experience. The discussions feature leading industry experts and hospitality professionals sharing their success stories. It also focuses on the creation of sustainable revenue using innovative technologies. The methods focus on ways to tend to an audience with ever-increasing demands.
The ICE VOX support programme also features the Cybercrime & Security track. The event is the meeting location for professionals in the online betting sector. It is where such specialists can learn about new solutions to various challenges, such as AML and GDPR conflicts. They can furthermore learn about best practices for keeping money and data safe. During the event, leading industry experts share their success stories and challenges.
ICE VOX can also provide information to attendees working in the lotteries sector. This is due to the support program featuring the Modernising Lotteries Event. This is where professionals working with lotteries can gain insight into challenges, such as the conflict between private and national lotteries.
Advertising and marketing specialists can look forward to the Advertising & Marketing Event. The meeting platform focuses on subjects related to innovations and global issues. It is where such professionals can learn about creative planning strategies. One such example is engaging as many prospects as possible without violating regulations. During the event, key stakeholders share their customer addition and retention plans.
The event’s exhibitor list features leading companies, such as:
|
|
ICE Barcelona receives participants from various sectors. This includes the betting, gaming, IT, entertainment, and media industries.
ICE Accommodation
Secure suitable accommodation for ICE with Travel 2 Fairs Ltd. All that is necessary is to inform us about the rooms you need, how much you wish to spend, and your desired location. Travel 2 Fairs Ltd manages the rest. Reserve lodgings next to Fira Barcelona — Gran Via and gain valuable access to public transport. We can inform you of the best routes to take to the venue. Aside from affordable hotel accommodation for exhibitions, we also provide transport services. One way to travel to your hotel is to have a rent-a-car wait for you at the airport. Another is to schedule an airport transfer in both directions.
Event information might be outdated because of the coronavirus pandemic. More information is available from the organiser.
Past Iterations
ICE 2022
ICE 2022 occurred as a live edition at the ExCeL London between the 12th and 14th of April 2022. The hosting location did not implement coronavirus safeguards. This was due to the country removing its restrictions, courtesy of the improved epidemiological situation. The event received approximately 460 exhibiting firms.
ICE 2023
The 2023 iteration featured over 40 000 attendees and more than 650 represented brands. A total of 150 counties participated in the record-setting edition that occurred between the 7th and 9th of February 2023 in ExCeL London as a live trade fair without implementing coronavirus safeguards. Over 80% of the available exhibitor stand space for the upcoming iteration was reserved by 16:00 on the final day.
ICE 2024
The 2024 iteration of ICE took place as a live trade exposition between the 6th and 8th of February 2024. The iteration received 811 exhibiting firms from 76 nations and thousands of attendants on 60 000 m2.
ICE 2025
ICE 2025 in Barcelona occurred as a live trade expo between the 20th and 22nd of January 2025. It received more than 630 exhibiting firms from 56 nations, 55 000 visitants, and over 340 lecturers.
150
countries represented
30,000+
trade visitors
Our visitors for the event


Hi Tom,
Thanks for your email, All was fine in the hotel we booked.
Thanks and have a nice day,
Bien cordialement, Best regards,
Mathilde CHELLY
Europe Sales Representative
Pharmaceutical Division

Dear Megan,
Thank you very much for your mail. Everything went well. We will participate in CHPI in frankfurt next year. You can send me proposals for the hotels.
CPhI Worldwide – 2024

Dear Tom,
Many thanks for your e-mail.
Everything was ok with Paris Porte De Versailles Expo, thanks!
Thanks and best regards
Genny
Pharmapack Europe - 2024

Hello George,
Everything went smoothly during Anuga 2023. Thank you
Anuga 2023

Dear Тracy,
Thank you for your email!
Trip to Hannover was successful.
My colleagues were satisfied with everything - hotel was nice, especially food 😊
Thanks for cooperation with your company as well, service was very good. Looking forward for your services in the future – will let you know in case we will decide to attend other fairs.
Have a nice day! 😊

Hi Tom,
Just a quick email to say thanks very much for organising our hotels – all went well at the Fair and the hotel was very nice.
Thanks again
Mel,

Dear Tom,
The hotel is good, clean and the people also so kind, I am satisfied with the hotel even though the room is small
For next event in CphI 2020 Milan, do you have any suggestion for the hotel?
Thank you!
Best Regards,
Inge Kartono, MD
International Marketing Manager

Hi Michelle. Thank you so much for your support with our accommodation at INTERSEC 2024 Dubai. We will ask again for your services for the next trade. Have a nice day.
Intersec 2024

I had been looking for a hotel for our employees for the Agritechnica fair for a while.
By chance I came across the traveltofairs site and got in touch with George.
Very nice and clear contact and quick answers made sure that a hotel was booked very quickly.
Definitely more than satisfied and also the hotel was definitely okay! I will definitely contact traveltofairs in the future.
Agritechnica 2023

It was definitely a very good choice with its location, cleanliness and comfort. Thanks Megan Moore.

Hello Megan,
I am thankful
Yes everyone did enjoy their stay at Catalonia Magdalenes.
The hotel was really nice and the staff so cute and kind.
It was great :)
Many thanks!
Have a lovely day ahead.
Thank you and kind regards.
Elisa
CPhI Worldwide 2023
Our Clients





