All went well. The hotel rooms were very small, but the staff friendly and the breakfast was very fine.
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Update
ICE 2026 will occur as a face-to-face exposition between the 19th and 21st of January 2026. The venue of choice will be Fira Barcelona — Gran Via.
Preface
ICE is the leading platform for the gaming and betting sector. It is the main event for professionals from all branches and senior positions. This is because the event provides business growth and networking opportunities. During the exhibition, specialists from all segments discuss the latest innovations. The event occurs annually in Fira Barcelona — Gran Via and, formerly, in ExCeL London.
ICE is a high-profile and high-attendance event. One edition, for example, included over 35 000 attendants from 65 nations. Among the represented countries are the UK, the USA, Japan, China, and Armenia. Specialists from all branches of the gaming and betting industry attend the fair. This includes C-Suite executives, project managers, heads of departments, and QA specialists. It also incorporates web developers, counsellors, product owners, and marketing professionals. Hospitality experts and security and audit professionals also attend.
About ICE
ICE is an international exhibition that allows gaming industry professionals to network. It also provides ample opportunities for expanding specialist knowledge. Furthermore, ICE serves as the sector’s central innovation hub.
The trade show can help professionals through its comprehensive exhibition and support program. The main event of the fair is the exhibition. During the exposition, solution experts showcase their latest innovations and products. This allows visitors to conduct business and form new connections while attending. The expo includes ten sectors that represent all branches of industrial production.
ICE also includes a detailed multi-track conference known as the ICE VOX. It consists of several sub-conferences. One of the sub-conferences is the World Regulatory Briefing or WrB. It is a meeting event for international regulators, legislators, and operators. The Briefing consists of roundtables and panel discussions. During the sessions, attendees discuss regulatory enforcement, regtech, and uniform compliance approaches. New markets, public perception and internal company cultures are also discussed.
Another sub-forum is the International Casino Conference or ICC. It focuses on casino optimisation, development, and opportunity. This includes modernising casino enterprises, IR markets, customer experience, acquisition, and retention. The Hospitality Summit is also part of the ICE VOX. It discusses innovative technology methods for creating a seamless visitor experience. The discussions feature leading industry experts and hospitality professionals sharing their success stories. It also focuses on the creation of sustainable revenue using innovative technologies. The methods focus on ways to tend to an audience with ever-increasing demands.
The ICE VOX support programme also features the Cybercrime & Security track. The event is the meeting location for professionals in the online betting sector. It is where such specialists can learn about new solutions to various challenges, such as AML and GDPR conflicts. They can furthermore learn about best practices for keeping money and data safe. During the event, leading industry experts share their success stories and challenges.
ICE VOX can also provide information to attendees working in the lotteries sector. This is due to the support program featuring the Modernising Lotteries Event. This is where professionals working with lotteries can gain insight into challenges, such as the conflict between private and national lotteries.
Advertising and marketing specialists can look forward to the Advertising & Marketing Event. The meeting platform focuses on subjects related to innovations and global issues. It is where such professionals can learn about creative planning strategies. One such example is engaging as many prospects as possible without violating regulations. During the event, key stakeholders share their customer addition and retention plans.
The event’s exhibitor list features leading companies, such as:
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ICE receives participants from various sectors. This includes the betting, gaming, IT, entertainment, and media industries.
ICE Accommodation
Secure suitable accommodation for ICE with Travel 2 Fairs Ltd. All that is necessary is to inform us about the rooms you need, how much you wish to spend, and your desired location. Travel 2 Fairs Ltd manages the rest. Reserve lodgings next to Fira Barcelona — Gran Via and gain valuable access to public transport. We can inform you of the best routes to take to the venue. Aside from affordable hotel accommodation for exhibitions, we also provide transport services. One way to travel to your hotel is to have a rent-a-car wait for you at the airport. Another is to schedule an airport transfer in both directions.
Event information might be outdated because of the coronavirus pandemic. More information is available from the organiser.
Past Iterations
ICE 2022
ICE 2022 occurred as a live edition at the ExCeL London between the 12th and 14th of April 2022. The hosting location did not implement coronavirus safeguards. This was due to the country removing its restrictions, courtesy of the improved epidemiological situation. The event received approximately 460 exhibiting firms.
ICE 2023
The 2023 iteration featured over 40 000 attendees and more than 650 represented brands. A total of 150 counties participated in the record-setting edition that occurred between the 7th and 9th of February 2023 in ExCeL London as a live trade fair without implementing coronavirus safeguards. Over 80% of the available exhibitor stand space for the upcoming iteration was reserved by 16:00 on the final day.
ICE 2024
The 2024 iteration of ICE took place as a live trade exposition between the 6th and 8th of February 2024. The iteration received 811 exhibiting firms from 76 nations and thousands of attendants on 60 000 m2.
ICE 2025
ICE 2025 in Barcelona occurred as a live trade expo between the 20th and 22nd of January 2025. It received more than 630 exhibiting firms from 56 nations, 55 000 visitants, and over 340 lecturers.
150
countries represented
30,000+
trade visitors
Our visitors for the event
Jesper Hammer Jakobsen
Iulian Cojocaru
Hi Christine,
Thanks for everything, sorry for the confusion. I still own you a feedback from Hamburg. The Apartment Hotel - The location was not that bad, considering you are going there for the SMM show not for holiday. I had a subway station 10-12 min walk distance which was very useful , 3.20 Euro /day I was going back and forward from the exhibition center. - At the Hotel .base floor, they have a small restaurant and bar, but near the hotel at a 15m min range walk, you can find something to eat like, Pizza`s, McDonalds, Chinese Restaurant, Turkish Restaurant, German beer house with brezzels and sausages, etc - The room was a decent one, you can feel is an old Hotel by the building construction and the furniture vintage alike that gives you the impression of the `90`s, but they were clean, and looking good. - The room cleaning was ok, and also the guys from the front desk were quite polite and helpful. - Breakfast area was large which I like it the most, you did not feel crowded having many tables where to sit. The diversity was ok, nothing special, but looking clean and lots of personnel available for the coffer, table cleaning/arranging, etc - The down points are that rooms do not have A/C , the single room, has two small beds with separate mattresses put together, so if you want to roll over you will have a gap in the middle, so anyway you will use only one single bed. They say that the tap water is drinkable in Germany , but a hotel that respects its status, should offer complementary water bottle every day for the ones who prefer to stay safe, there wa sonly one 1L bottle at the first day and that`s it, I mean it costs 1Euro , you can add it to the room costs. The bathroom was only with liquid soap, no shower gel or shampoo. This is the most honest feedback you will get…
Best regards
Alderman
Service in finding room in the location was first class. Hotel met all the requirements we desired.
Will be using you chaps again!
Carla Vendas
Dear Tom,
Thank you for your support and professionalism.
Now, about the Hotel: This hotel was in a great location, very close to the main train station but it's so far to fairgound (1h in train and walk +/-).
Our rooms was in 4th floor and the elevator only go to 3rd floor. For to go at 4th floor, only have a stairs. It's only a small points that we don't like.
Thank you for all
Anabela Gouveia Pereira
Dear Megan,
Everything went well at the B&B Hotel Köln-Messe (2)
Anabela
Ms. Bettina Gutiérrez
The Hotel was clean and well and the personal was friendly.
Skip Ng
I am very grateful for the help from George. The hotel was wonderful and it was in a really nice place. Will go there for sure again.
Nausicaa Foglia
Good morning Tom,
Bauma went well and the hotel was really nice and very well located! We will certainly give positive feedback.
Regarding next Bauma we would like to see the prices for Hotel Hoelzer Braeu but, since the next edition will be in three years, we need maximum flexibility regarding changes and cancellation.
We would also like to see other options so that we can figure out the various offers.
Thank you very much,
Have a nice day
Nausicaa Foglia
Bauma - 2025
Jarno Gray
Our trip to the EMO Hanover fair was successful, overall it was a great trip with lots to see and do in Hanover.
We were very satisfied with the accommodation, although we were initially looking for a hotel, we actually preferred the apartment accommodation to that of a hotel.
The service we received from Jane was GREAT.
From the moment Anton sent the request for accommodation, we received a number of accommodation options within our price range.
We have received prompt detailed responses to all the questions we had.
The payment process was simple and easy.
The location of the accommodation was perfect, a nice quiet neighbourhood with easy access to trains for transport and a number of restaurants within walking distance.
I will definitely recommend Travel To Fairs to anyone looking for accommodation when travelling abroad to attend Trade shows.
EMO Hannover 2023
Charles Brincat
Hi Edward,
Good morning and hope you are fine. It was a pleasure working with you. Your support was fantastic and the Hotel was fantastic also.
I will sure contact you in the future for further fairs.
Regards,
Charles
Mr. Daniel Pla Dominguez
Hi Simon,
Lovely to talk to you earlier on. Thanks for your assistance here, we didn’t have any problem with the rooms/bookings which is all you can hope in these cases!
We’d be in touch for 2020 as I can’t confirm how many people will attend and on what dates.
Thanks,
DanielDublin // Ireland// Mr Daniel Pla Dominguez // IMEX 2019 // Feedback for Novotel Frankfurt City
Marieke Emke
Dear Tom,
We have had a very pleasant stay at the hotel, well situated nearby the tube that brings you in one stop to the Fair Ground. Thanks very much for your assistance.
Kind regards,
Marieke Emke
Our Clients
