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IAA Mobility

( 5 September 2023 - 10 September 2023 )
Venue: Messe Munich
Location: Germany , Munich
Organizer: Messe Munich

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About the event

Covid-19 Update

Due to the success of the 2021 edition, organisers will proceed with the hosting of the 2023 rendition. IAA Mobility 2023 will take place between 5.09.2023 and 10.09.2023 at Messe Munich. The safety plan will include a safe distance rule and the wearing of certified FFP2 masks. Attendees must register contact details when buying an IAA ticket. The safe distance between attendants must be at least 1.5 meters. Attendees must wear a certified FFP2 mask. They are not permitted to were fabric masks, surgical masks, and face shields. 

Calling Card

IAA or the International Automobile Exhibition is among Germany's leading automotive industry shows. IAA is the main hub for providing a full 360-degree overview of mobility. It is also a meeting event for both professionals and the public. During the event, attendees can exchange ideas and discuss the latest innovations. IAA is one of Munich’s rather recent yet leading events and takes place at Messe Munich. 

Business Profile of the Event

The IAA is a platform that gathers in one location all members of the automotive industry. This includes manufacturers and suppliers, as well as mobility service providers. It also features hi-tech companies, start-ups, retail specialists, and others. The trade show gathers many important decision-makers, industry giants and leading technology companies. For example, the IAA is the gathering location for leading corporations such as BOSCH and BMW. Attendees can also meet representatives from Huawei, MAGNA, and Mercedes-Benz. Exhibitors additionally feature Schaeffler Technologies and Volkswagen.

What was New for IAA Mobility 2021?

IAA Mobility relocated to Munich for the 2021 edition and all future editions. It featured an innovative, city-wide staging concept. The concept incorporated new event zones known as the Open Space and Blue Land. The IAA Summit took place in the halls of Messe Munich, with a focus on BSB sector professionals. Brand and product presentations presented the latest innovations at the Summit. It also occupied a smaller site, with a limitation to the exhibition areas. Instead, the Summit featured conference and discussion areas. There were also official time slots for networking and press conferences. Most product premieres in the event schedule took place at the Summit.

The Open Space zone focused on mobility experiences for all B2C companies. It also was open to the public. The Open Space’s location was in the heart of Munich. This includes the Odeonsplatz and Marienplatz. 

The Blue Lane served as the test track for sustainable mobility. The zone allowed visitors to experience new mobility forms. It furthermore included low-emission powertrain technologies. There were also integrated car traffic and local public transport as part of the Lane. This helped to provide a connected multimodal route experience. 

IAA Mobility 2021 was be a hybrid event. Attendees could download the IAA Mobility App to access the fair online. The App also permitted booking test drives. IAA additionally featured several new models from Mercedes-Benz, Audi, and Dacia. Visitors could furthermore examine new models from Renault, Smart, and BMW. They also could look forward to models from City Transformer, Cupra, Ford, and Hyundai. 

Speakers at the IAA MOBILITY Conference in 2021 included:

  • Peter Altmaier (German Minister for Economic Affairs and Energy)
  • Cristiano Amon (CEO, Qualcomm)
  • Oliver Blume (CEO, Porsche AG)
  • Dr. Herbert Diess (CEO, Volkswagen AG)
  • Clare Jones (CCO, What3Words)
  • Ola Källenius (CEO, Daimler AG)
  • Dr Siddartha Khastgir (Head of Verification & Validation, Intelligent Vehicles, University of Warwick)
  • Swamy Kotagiri (CEO, Magna International)
  • Felix Kunert (Global Automotive Leader, PwC Germany)
  • Dr. Peter Laier (Member of the Executive Board, Knorr-Bremse AG)
  • Olivier Reppert (CEO, Share Now)
  • Mate Rimac (Founder and CEO, Rimac).

Did You Know? 

IAA is among the leading automotive industry events that allow professionals to network. It additionally provides opportunities to socialise and exchange information, including technical know-how. The event furthermore allows them to learn about innovations and gain recognition.

IAA features a detailed event program that helps to complete such goals. Among the leading events in the schedule is the IAA Summit. The Summit is the place of meeting for start-ups and leading industry experts. It is where professionals can learn about the latest innovations and discuss challenges. The Summit forms the technical core of the trade show. Around 500 companies take part in the Summit. Often, the focus of the event is on mobility solutions. This includes autonomous vehicles, eScooters, bikes, and innovative public transport models. 

Another event of interest in the IAA’s programme is the Mobility Conference. It is a platform where professionals can expand their knowledge through various sub-events. Among them are the Academy Masterclasses. The Masterclasses provide in-depth information about modern technologies and innovative mobility concepts. Classes vary between 1 and 2 hours and allow up to 30 attendees to network and expand their knowledge. Each class features a leading expert as the lecturer. The classes include courses such as AI-ethics in mobility or the Battery MBA Master Class.

Another sub-event at the Conference is the Business Club House. It is a dedicated dialogue area where exhibitors can present themselves. They can achieve the task via lectures, press conferences, discussions, and product presentations. The area allows professionals to form new target connections and to gain recognition. The area is available in Hall 2 of Messe Munich and consists of 300 m2. Companies can book slots with each topic and format. 

The Sustainability Lounge is like the Business Club House. It is the main discussion event for sustainability topics. The Lounge provides a meeting location for businesses, experts, and senior trade professionals. The Lounge includes leading expert Hans-Peter Kleebinder as the host. It will focus on topics such as mobility transformation and circular economy. The Lounge is where attendees can meet companies such as LinkedIn and Xpeng. The Lounge will consist of 4 90-minute panel discussions. Each day will begin with a morning briefing. The briefings will feature leading figures such as Anja Kohl as moderators.

One of the main events of the IAA Mobility is the IAA #mobilitython. It is a hackathon for the mobility transition that provides high recognition. The event allows winners to each prize worth 15 000 euros. Winners also have a chance to have their solutions used by a leading company. The #mobilitython is a free-to-participate event for part-time, freelance, graduate and start-up teams. 

Both leading companies and young professionals can look forward to the IAA Career. It is the decentralised platform where young professionals and leading companies can network. The platform allows companies to present themselves as potential employers. This allows young IT, engineering, and vehicle technology talents to find work. It also permits leading companies to find new potential employees. 

The IAA Mobility is a must-attend event for professionals in the automotive industry. This includes manufacturers, hi-tech companies, suppliers, mobility service providers, and start-ups. It also includes IT, engineering, and vehicle technology professionals. 

Your Hotel Room in Munich

Invest in your business trip with hotel accommodation selected for your specific need. Travel 2 Fairs Ltd works with you to send you hotels in Munich with an ideal location and price tag. This allows you to select the hotel offers that work best for you. Such as placing you near Messe Munich for a quicker commute. We have long worked with large groups, so you can query for parties of twenty people and more. The entire registration process takes up to a day, and you leave all details to us. Also, Travel 2 Fairs ltd assists with logistics as well. You can request a rent-a-car or an airport transfer in both directions, whether it is private or shared.


IAA is a biannual event organised by Verband der Automobilindustrie e. V. at Messe Munich for 6 days. Opening hours vary for the different days and sections of the event. For instance, the Exhibition Area will be available between 9 am and 6 pm for all days except the last. On the last day, the Area will be available between 9 am and 5 pm. The Open space will be available to attendees between 10 am and 8 pm for the second to the fifth day. On the first day of the fair, the Space will be open between 2 pm and 8 pm. On the last day, the Open space will be available between 10 am and 5 pm. Media representatives can attend the Press and Media days between 8 am and 6 pm or between 9 am and 6 pm. 

Messe Munich is easy to access the venue. For example, the event location is 25 minutes from the central railway station by metro. Likewise, the commute would take 50 to reach the venue from the international airport. Several alternatives are available when travelling from nearby cities, such as Freising. Among them is using public transport such as the bus and metro. Via public transport, you will reach the messe in 55 minutes. By taxi, the journey will take 35 minutes. 

Munich is among Germany’s largest tourist cities. It has an extensive public transport system consisting of buses, metros, and taxis. The city has available transport links both during the day and at night. Commuting from one area to another can vary from 15 to 90 minutes. Munich provides various accommodation and dining options. For example, you can opt to book a hotel, apartment, or hostel. The city and its surroundings also provide guest houses. Dining options include restaurants, bars, and clubs. There are several districts that visitors should consider staying in. Among them are the Old City or Altstadt, Isavorstadt, Haidhausen, and Maxvorstadt. 

Audience and Statistics

IAA is a high-attendance event. Its 2019 edition, for example, featured over 1,000 exhibitors and over 560,000 visitors. It attracts representatives of the automotive and media service industries from over 50 countries. Among them are Thailand, South Korea, Japan, China, and Germany. Represented nations also include the USA, the UK, France, the Netherlands, Russia, India, and South Africa. Its 2021 edition featured greater attendance numbers — 400 000 participants. Seven hundred forty-four of them were exhibitors and 936 — conference speakers. 3500 journalists attended the fair and a total of 95 countries were presented. 

Past Editions

2021 Edition

The 2021 edition was the first edition of IAA Mobility. The event took place as a hybrid event. It consisted of an in-person exhibition and a digital platform. The face-to-face exhibition consisted of 260,000 m2 of event space. It included new event programme additions, such as the Blue Lane. The face-to-face aspect featured strict COVID-19 prevention measures, such as social distancing. The first platform for future mobility brought together many new concepts and modes of transport.

A total of 400 000 participants from 95 countries visited the edition. Of them, 744 were exhibitors, including 78 start-ups. Nine hundred thirty-six speakers attended the edition. Such attendance levels, despite the ongoing pandemic, showed the importance of face-to-face interactions. It also showed the importance of examining products live. The IAA Mobility also featured a high number of test drives. 7000 test drives and 255 used Blue Lane vehicles were accumulated over 6 days.

A significant contribution to the high attendance numbers is the event’s strong media presence. 3500 journalists visited the event during its hosting between 7.09.2021 and 12.09.2021. Many participants expressed high satisfaction with the new event concept. It is considered by all attendees and the organisers to be a resounding success. 





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