Gamescom

Update

Gamescom 2023 will be in a live format. The fair will be available at the Koelnmesse. The hosting dates for the event are 23.08.2023 to 27.08.2023. As of 03.04.2022, Germany does not have national Covid-19 restrictions in place. This is due to the improved epidemiological situation in the country. As a result, Messe Cologne will not feature strict safety measures such as the 3G entry policy. Attendees will be advised to adhere to recommendations such as performing regular hand disinfections. Participants should note that they will not be required to show 3G admission documents upon arrival in the country. 

Calling Card

Gamescom is the central platform for the global computer and video game industry. It is the meeting location for gaming enthusiasts, developers, retail, and media representatives. The fair serves as the main event and hub for forming new connections. It furthermore provides visitors with an opportunity to learn about new games. Founded in 2009, Gamescom takes place every year in Cologne at Messe Cologne. 

Business Profile of the Event

Gamescom attracts many professionals and game enthusiasts. This includes leading companies such as Epic Games International, Warner Bros and Microsoft. It also includes renowned providers such as Asus Computer, Razer, and Trust Gaming. The fair is the meeting location for game developers and designers. Hardware suppliers and manufacturers also attend the fair. So do merchandisers such as toy or costume suppliers. Gamescom furthermore is the meeting location for end-consumers, retailers, distributors, and distance sellers. Many import and export firms, producers, service providers and associations attend as well. So do media representatives and suppliers of software, repair, and cleaning equipment. 

Did You Know? 

Gamescom is a show that can help in completing goals, such as gaining recognition. Additionally, the event allows professionals to network and make important purchases. Furthermore, the show allows them to expand their specialist knowledge. 

One of the leading events in Gamescom’s programme is the exhibition. It features the latest products and innovations in electronic entertainment. Among them are products related to software and hardware, merchandise and gaming accessories. The exhibition features several product segments to making finding a certain product easier. The segments are:

• Hardware
• Software
• Merchandising
• Care, cleaning, repair
• Telecommunications and internet
• Media
• Basic and advanced training
• Associations/public institutions
• Service providers
• Development

Besides the exhibition, Gamescom also features many other events of interest. Among them is the Opening Night Live with Geoff Keighley. It is a live show within the show led by Geoff Keighley where several video game premieres debut. The show also provides news about anticipated games for the current year’s edition. 

Another event of interest is the Retro Area. It is a demonstration zone where attendees can explore popular retro classics. They can also find new games for their retro console. The zone, furthermore, is the hosting area for various interviews, demonstrations, and others. 

The Cosplay Village is among the popular events for gaming enthusiasts and professionals. It is an area where attendees can showcase their acting, make-up, and crafting talents. The Village allows attendees to craft costumes of their favourite characters. The Village allows attendees to also gain recognition. This is due to the Cosplay Contest, where a jury of 3 experts determines the winners in 3 categories. The judges are well-known cosplayers, journalists, or make-up artists. During the Contest, competitors showcase their costumes, including reacting scenes. The categories competitors can win in include:

• Best costume 1-3
• Best built (Armours, built costumes)
• Best dress (Dresses, costumes which are mostly sewn)

Judges determine the winners based on a series of criteria. The criteria are:

• Category 1: Similarity to the original

Proportion — Are the size ratios of the elements as close to the original as possible?

Colours — What is the quality of the colours, and how close are the nuances to the original?

Details — How many details does the costume have, and what is their quality?

• Category 2: Way of construction

Craft — How complex is crafting the costume? Are there any hard parts or techniques involved? 

Purposeful — How purposeful and comfortable is the costume? Does the costume permit the wearer to sit and drink? Can a person move and change by themselves?

Accessories — Are the accessories (jewellery, weapons, ornaments) suitable? 

• Category 3: Overall Impression — Impression of the whole outfit, including the performance

Winners at the event can gain prizes including award money and collector’s toys. They can furthermore receive awards such as headphones, cosplay shop vouchers and others. 

Gaming developers can also gain recognition through the exhibition and the Gamescom Award. Gamescom Award recognises developer achievements in 1 of 24 categories. Each winner receives careful consideration from a panel of gaming experts. The categories include:

• Best Action-Adventure Game
• Best Action Game
• Best Family Game
• Best Indie Game
• Best Racing Game
• Best Remaster
• Best Role-Playing Game
• Best Simulation Game
• Best Sports Game
• Best Strategy Game
• Best Multiplayer Game
• Best Ongoing Game
• Most Original Game
• Best Microsoft Xbox Game
• Best Nintendo Switch Game
• Best PC Game
• Best Sony PlayStation Game

The Gamescom Award additionally has categories where the community can choose the winners.

Another event of interest is the Gamescom Congress. It is where professionals discuss the potential of computer and video games. The Congress focuses on topics such as how game technologies can help the economy. The Congress is the meeting location for creative artists, teachers, and politicians. Journalists, scientists, and industry representatives also attend the Congress. 

Gamescom also features the developer conference devcom. This is a conference for game developers where they can discuss various topics. Such include game development, technology, tools, art, animations, and diversity. The conference provides such professionals with 2 days of networking and educational opportunities. 

Gamescom is a fair that can help game developers, hardware, and software companies. Retailers, item merchandisers and creative artists can furthermore gain from visiting the event. So will distributors, import/export firms and producers of gaming equipment. Service providers and associations should likewise consider visiting the fair. Media representatives and suppliers of cleaning or repair equipment should not overlook visiting. 

Your Hotel Room in Cologne

Invest in your business trip with hotel accommodation selected for your specific need. Travel 2 Fairs Ltd works with you to send you hotels in Cologne with an ideal location and price tag. This allows you to select the hotel offers that work best for you. Such as placing you near Messe Cologne for a quicker commute. We have long worked with large groups, so you can query for parties of twenty people and more. The entire registration process takes up to a day, and you leave all details to us. Also, Travel 2 Fairs ltd assists with logistics as well. You can request a rent-a-car or an airport transfer in both directions, whether it is private or shared.

Logistics 

Gamescom is an annual trade fair that takes place for 3 days at Messe Cologne. Koelnmesse GmbH organises the event with visiting hours between 9 am and 7 pm or between 9 am and 8 pm. 

Messe Cologne is a venue that is easy to reach. This is because of the extensive public transport lines that connect it to Cologne’s central station and airport. For example, you can reach the messe in 21 minutes from the Cologne-Bonn Airport by metro. Likewise, you can access the venue from the central railway station in 11 minutes by bus. 

Cologne is a popular tourist city in Germany and among its largest metropolises. It has a public transport system consisting of bus, train, and metro lines. The network connects all districts of the metropolis and has links to Bonn. Travelling by public transport tends to be time-saving and affordable. For example, the city centre is a 15-minute journey by bus from the Bonn-Cologne Airport. Likewise, you can reach Cologne from Bonn in 30 minutes by bus or metro. 

Cologne provides an extensive range of accommodation and dining options. For example, you can opt to rest at a hotel, guest house, apartment, or hostel. Dining options within the city feature bars, restaurants, clubs, and supermarkets. When considering where to stay in Cologne, opt for districts such as the Old Town or the Belgian Quarter.

Audience and Statistics

Gamescom is a high-profile and high-attendance event. For example, the 2018 edition received 1,037 exhibitors and 370,000 visitors. Attendants of the event include members of the IT and computer and video games sectors. Additionally, the fair attracts many media and education representatives. Over 110 countries send delegates to the trade show. Among them are Germany, the USA, the UK, Turkey, and Brazil. France, India, the Netherlands, Austria, and Poland also send trade delegates. 

Past Editions

2021

The 2021 digital edition of Gamescom took place between 23.08.2021 - 27.08.2021. All attendees, including the exhibitors, considered the rendition to be a success. This is due to the high number of viewers that attended the digital edition on the digital platform. More than 13 million viewers from 180 countries took part in the event during its five hosting days. 

2022

Gamescom 2022, which was held in a hybrid format, placed a new attendance record for the trade fair. The event, which was held between 23.08.2022 and 28.08.2022 as a live trade show complemented by a digital platform, featured 265,000 visitors from over 100 countries and 1,100 exhibitors from 53 nations (75% were from abroad). The complementary virtual platform featured 130 million views over the whole programme, with 12 million of them dedicated to Opening Night Live. Ten minutes after the inauguration of the edition, it was the #1 worldwide trend on Twitter.