Original Hôtel and very nice.
Fitur 2026
(21 January 2026
- 25 January 2026
)
Venue:
IFEMA - Feria de Madrid
Industry:
Tourism
Organizer:
Ifema
Book hotels online for Fitur 2026
Book nowAbout the event
Update
IFEMA Institucion Ferial de Madrid has revealed that Fitur 2026 will be hosted as a face-to-face event between the 21st and 25th of January 2026.
Preface
Fitur is one of the tourism industry’s leading trade exhibitions. It is an annual event held in IFEMA Feria de Madrid. It showcases the latest strategies, products, destinations, and marketing steps via the over 600 exhibitors from over 100 nations that attend. Their exhibition selections are overviewed by more than 230 000 attendees, including 136 000 industry specialists, 86 000 public visitants and more than 8 000 associates from over 120 countries. Such include decision-makers from trade organisations, foreign official establishments, travel agencies, hotel chains and leading enterprises. They represent nations such as Argentina, Slovenia, India, Cabo Verde, and the United States. Besides examining the latest solutions, participants can also maintain their business networks and raise brand awareness. Over 6 300 media representatives also attend the fair.
About the Fitur Trade Show
The trade show features a variety of must-attend showstoppers. This includes the trade exhibition with its diverse zones. Such include Fitur Next Observatory, Fitur MICE, Fitur Talent, Fitur Screen, Fitur Sports, Fitur Know How & Export, Fitur Woman, Fitur Cruises, and Fitur TechY. Additionally, participants should opt to attend the Best Stand Awards, the Sustainable Stand Award, and the Best Active Tourism Product competition. Fitur’s exhibitors include leading companies such as Adecco, the Bahamas Tourist Office, Voxel, Vervotech, and Aderco. Such participants represent sectors, such as HoReCa, tourism, transportation, IT, culture, incentives, and MICE.
Fitur Accommodation
Procure suitable accommodation for Fitur before all the good deals are taken with Travel 2 Fairs Ltd. All that is necessary is to inform us about how many rooms you need, how much you wish to spend, and your desired location. Travel 2 Fairs Ltd manages the rest. Book hotels close to IFEMA Feria Madrid and gain valuable access to public transport. We can advise you on the best routes to take to the venue. Aside from affordable hotel accommodation for exhibitions, we also provide transport services. One way to travel to your hotel is to have a rent-a-car wait for you at the airport. Another is to schedule an airport transfer in both directions.
Event information might not be up-to-date because of the coronavirus pandemic. More information is available from the organiser.
Past Iterations
Fitur 2025
Feria Fitur 2025 surpassed the attendance record of Fitur 2024. It featured around 255 000 visitants, including 155 000 trade attendees. They overviewed more than 9 500 exhibiting firms. The event was attended by 156 participating countries, with 101 via official delegations. Fitur 2025 contributed a turnover of 455 000 000 EUR to Madrid.
Fitur 2024
Fitur 2024 surpassed the attendance record of the 2023 format by approximately 14%. It featured 250 000 visitants from 152 nations, including 153 000 trade and 97 000 public attendees. They examined the wares of 9 000 exhibiting firms. Additionally, the trade exposition received around 6 800 media specialists from 53 countries who generated more than 37 000 media articles. Fitur 2024 additionally received over 311 300 followers through its social media presence on LinkedIn, Twitter, Facebook and Instagram. This was due to the generation of approximately 6 500 000 social media impressions and 83 000 interactions. The format generated around 430 000 000 EUR of revenue for Madrid, its hosting city.
Fitur 2023
The 2023 iteration signified a new attendance record. It was attended by more than 222 000 participants. This included 136 000 industry specialists and 86 000 public visitants. Also, the fair featured 755 exhibitor firms, 8 500 participants from 131 nations, and over 6 300 media experts from 46 countries. The complementary digital platform received over 56 000 registrations. The official website received 146 000 visitations on the first day. A total of 288 557 followers followed the trade fair on LinkedIn, Twitter, Facebook and Instagram. The event’s publications created more than 1 676 000 impressions. Its Twitter profile was Spain’s No.1 Trending Topic, with over 500 mentions per day. The event space of the fair was also increased to more than 66 900 m2.
Fitur 2022
Fitur 2022 occurred between 19-23.01.2022 in a hybrid format. The iteration incorporated a live trade exposition and a complimentary digital platform. Despite the pandemic, the event was a success. This is because of the high attendance numbers the edition received. It featured 111,193 attendees, 600 exhibitors, and 6,933 participants. FITUR LIVEConnect (the digital platform) received 33 286 entries. The rendition received media representation from 3,981 journalists. Fitur 2022 featured representatives from 127 countries.
Our visitors for the event
Gambardella Peggy
Steven Burdorf
Brian: Everything went very well. You did a great job, will plan to us you again in the future.
Johanna
Mark was very helpful and always there for us which was very appreciated! Even if the hotel wasn't the best one, it was close to the show: we could walk from there.
Massimo Rosa
Hello Tracy, thank you everything went good. I'm very happy and satisfied with the service you’ve done. I’ll appreciate to receive some quotation for the Interzum 2025.
Kind regards
MAssimo
SIT CHAIRS FACTORY by Collezione Stile srl
Patricia Ziebis
Hello Megan,
Yes, I have been told by colleagues that the hotel was very good in terms of facilities, rooms and breakfast. The hotel was a great success, so close to the fairgrounds that they could go for a short walk. Thank you very much for your great choice 😊
Thank you!
Emilie Lessirard
Dear Tom,
Thank you for your mail.
Everything was OK. Thank you so much for your help and professionalism.
We will know if we need rooms for BIOFACH 2026 around june 2025.
Best regards,
Emilie Lessirard
BIOFACH 2025
Colin Ross
Very good choice for the fair.
Thank you George.
ProWein - 2024
Emilie Pujo
Dear Tom, Dear Tess,
Thank you for your service, all went well. The only remark is that the hotel does not dispose of many parking slots, so we might reconsider it for next year.
Thanks
Best regards,
Ms Rachel Doherty
Hi Christine,
I’ve appreciated your service and in particular your flexibility. We usually don’t know which staff will be attending our exhibitions until very near the time, and your flexibility with this is important to us and much appreciated.
The rate for the hotel was reasonable. It was near the upper end of our budget, but good value I think, considering the following feedback from staff:
“Hotel was fine, rooms were good and had no problems. Only potential issue was the limited parking, but this didn’t affect me last week.”
“Would definitely stay there again. Staff were really pleasant and helpful, food was good and the location was pretty good too.”
“I would stop there again no problem good rooms good food and good location for city centre.”
Many thanks again for your help.
Kind regards,
Rachel
Alessandra Angeloni
Dear Megan,
The hotels booked for our group (Arya Stadium and Madanis Liceo) were both perfect for our needs.
CPhI Worldwide - 2023
Roberta Trapani
Dear Megan,
I’m so sorry not to have reverted to you before. Everything were ok, and the guests found the Hotel very good and in a very good position in respect of Innotrans. Please let me also thank you for your professional assistance even for the last minute request. Thank you very much for the service rendered and I’ll keep in contact for future events like the Innotrans.
Kind regards,
Roberta
Debra Seagreen
Nick Lloyd is very helpful, and friendly. He replies to questions quickly and informatively. We did not end up booking anything due to other reasons, but I would recommend Nick Lloyd to anyone wanting to book accommodation for conferences.
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